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Document used for a speech at Doctors20 (Paris June 5-7, 2013), featuring MediQuality and on-line physisician communities. MedIQuality is among the most active on-line physician communities in Europe
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Paris June 6-7, 2013
June 6-7, 2013
Paris - June 6-7, 2013
About MediQuality and others « On-Line Physician Communities »
The Value for Physicians and for Pharmaceutical Companies
Pierre De Nayer, @pdenayer, [email protected]
>3 million doctors are members of online professional networks
• Alliance of 20 physician communities • Over 2 million doctors are part of the
Networks in Health communities • 600,000 doctors in Europe 5
A Truly Global Reach
Paris June 6-7, 2013
The 8 minutes agenda
• What are physicians doing on « on-line physician communities »?
• Is your audience ready?
• Zoom on MediQuality.
Paris June 6-7, 2013
What are physicians doing?
Paris June 6-7, 2013
What are physician doing on physician communities? • Search info • E-cme • Congress highlights • Discuss cases • Discuss other topics • …Secured
Environment!
Paris June 6-7, 2013
Is your audience Ready?
Paris June 6-7, 2013
« No dancing floor… or nobody dancing » (Netherlands, France)
Paris - June 6-7, 2013
« Nearly all physicians currently at the bar…and some physicians dancing » (Belgium, France,…)
Paris June 6-7, 2013
« A lot of physicians dancing. You can feel the heat… » (United States, Germany)
Paris June 6-7, 2013
« Will we reach the « foam party » stage? » (DNUK?)
Paris June 6-7, 2013
Zoom on
MediQuality
Paris June 6-7, 2013
MediQuality in Figures • 37 000 Members! (Belgium)
– 14500 GP’s – 16500 SP’s – 5000 pharmacists – others
• Hence >85% reach • 3200 Unique Visitors a day/
22 000 UV a month • >700 000 OTS a month!! • Number of discussionx x3 in 2
Years
Paris June 6-7, 2013
Paris June 6-7, 2013
Paris June 6-7, 2013
Paris June 6-7, 2013
Multiple tools & sources of content for tailored engagement plans
p. 18
•Coverage of congresses (incl videos) with vairous communications over a short period Congresses
•Descriptions, auto-tests, potentially accredited eCME modules
•Articles suggestions & summary Litterature
•Patient cases with questionnaire with immediate results Patient cases •Experience & opinion polls
•Tailored to theme, situation and objectives Surveys / Polls •Discussion Forum / Groups
•Interactive quizzes, video footage Interactive
Paris June 6-7, 2013
« Topic Center » learnings
• > 3200 members in 6 months
• Physisians re-visiting (2,5 visits per UV)
• Average time spent: 3 mins
• High impact on credibility, image, etc…
• But animation plan needed for less « sexy » topics (Arthritis, Nocturnal Enuresis?)
Paris June 6-7, 2013
What did we learn from others?
« FaceBook » like approach tested
succesfully !
Paris June 6-7, 2013
The IMPACT of discussion… A « key drug » case (1/2)
20/10/2011 - 22h51 - A propos de ce risque "triplé voire quadruplé": je me suis procuré l'article en question grâce à la sympathique
collaboration de la 1e auteur, le Dr Charlotte van Noord. Voici les chiffres:
- étude uniquement épidémiologique
- cohorte de 1 million de personnes, suivie pendant 10 ans
- population retenue: 1366 cas de mort subite "cardiaque" (probable)
- dans cette population: seulement 10 cas (!) associés à une prise de Motilium ou domperidone au moment de l'arrêt cardiaque... (aucun
lien de causalité établi, seulement une relation temporelle)
- population contrôle: 14.114 sujets, dont 26 sous Motilium...
- et aussi: moyenne d'âge dans le groupe étudié 72 ans, mais dans le groupe contrôle 66 ans; ceci est certainement significatif vu les
grands nombres, mais ce n'est pas mentionné dans l'article...
Alors ? la différence entre ces deux proportions est STATISTIQUEMENT significative vu les grands nombres, mais pas CLINIQUEMENT
significative !
Encore une tempête dans une flaque d'eau...
Dr X. Van der Brempt, pneumo-allergologue
POSITIVE reactions from physicians, supporting the drug.
Paris June 6-7, 2013
The IMPACT of discussion… A « key drug » case (2/2)
12/10/2011 Motilium : la réaction du CBIP
4524
11/10/2011 "Le Motilium provoque des arrêts cardiaques inopinés" (selon le pharmacologue Luc Hondeghem dans Knack)
2317
12/10/2011 Motilium: "Aucun cas de décès lors des dix dernières années" (Janssen Pharmaceutica)
1563
• 11/10: first record of
readings broken
• 12/10: record record « exploded »
• 12/10-25/10: 20 positive posts by physicians, read by more than 5000 readers!
Paris June 6-7, 2013
• Be relevant Online physician communities will work if they help physicians…
• There are many type of physician communities. They will now learn from each other...
• Pharmaco’s will find unique opportunities to engage with HCP on OL physician communities
• When evaluating the power of a physician community, don’t consider the number of interactions. Consider the number of people that VIEW a specific discussion…
• Are OL Physician Communities the place where pharma & physician interests will converge? (A question to the audience…)
Some concluding remarks
