Sponsor

Child’s

Soft-Play

Area

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Make a Family Impression

Just the Facts: Shopper Gender

Data © Release 2 2007, Oct 2006 – Sept 2007 Scarborough Research – primary counties survey. Shopped Martinsburg Mall past 90-Days.

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Make a Family Impression Just the Facts: Shopper HH Income

Data © Release 2 2007, Oct 2006 – Sept 2007 Scarborough Research – primary counties survey. Shopped Martinsburg Mall past 90-Days.

LOGOData © Release 2 2007, Oct 2006 – Sept 2007 Scarborough Research – primary counties survey. Shopped Martinsburg Mall past 90-Days.

Make a Family Impression

42.9% of our shoppers’ Households have one or more Children!

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Who Shops Martinsburg Mall?

Reach 246,798 total visits monthly and 3.0 million visits annually

• Mean Age 45.5• Average Household Income - $57,818• Average Time Spent at Mall – 82.5 Minutes per Visit• Average Monthly Mall Visits per Person – 2.5

We deliver strong monthly reach across key demographics:

Adults 18+98,719 unique shoppers/month

Women 18+48,672 unique shoppers/month

Men 18+50,047 unique shoppers/month

Adults 18-4952,935 unique shoppers/month

Women 18-4922,524 unique shoppers/month

Men 18-4930,411 unique shoppers/month

Adults 25-5444,995 unique shoppers/month

Women 25-5427,970 unique shoppers/month

Men 25-5417,025 unique shoppers/month

Persons 50+45,784 unique shoppers/month

Women 50+26,148 unique shoppers/month

Men 50+19,636 unique shoppers/month

28.5% 18-34 53.8% 18-49 47.8% 25-54 46.2% 50+

Why Partner with Martinsburg Mall?

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This is a unique opportunity for you to take promotional ownership and “Naming Rights” of Martinsburg Mall’s new Child’s Play Area.

The Sponsor will have exclusive branding to the Child’s Play Area.

The Child’s Play Area is the only Professional Grade Soft-Play Area in the Quad-State Region.

The space will includes soft play toys and colorful graphics, soft seating areas/benches for parents.

Brand The Child’s Play Area

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The Sponsor’s name and logo will be prominently featured above the Child’s Play Area entrance

The Child’s Play Area – will be open all mall hours

Children must be accompanied by an adult, so Your Business has a captive audience of parents and their children

The Sponsor will also have one annually event for workshops, screenings, appearances, fundraising, etc. with Martinsburg Mall management prior approval.

Brand The Child’s Play Area

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Sponsor Benefits

The Sponsor will receive the following place-based advertising support: Directional/Promotional Signage & Collateral to include –

8 faces of Poster Shells/Inserts (22”w.x28”h.) placed throughout the mall. Table Tent Shells/Inserts – placed on up to 30 Food Court tables per week Counter-card and literature distribution from Guest Services Booth; plus access to one

display case one month per quarter Logo/Sponsor ID on Mall Directories (identifying Child’s Play Area location)

Brand The Child’s Play Area

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The Sponsor will receive the following additional advertising support andpromotional access:

Online Exposure and Support• Logo/ID on www.ShopMartinsburgmall.com • Feature and promotion on www.ShopMartinsburgmall.com Events Page• Hyperlink to Sponsor’s website

Social Media Marketing• Weekly Email Blasts• Facebook & Twitter promotions

Interactive Mall Shopping Line Messaging• Call Intro Message ID• Event Section Feature

Promotional Access to Mall Common Area• Sponsor will have the right to conduct one weekend event per year in the mall

common area

Brand The Child’s Play AreaSponsor Benefits

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For more information, please contact:

Jeff Rossignol, Marketing Manager

Martinsburg Mall

800 Foxcroft Avenue

Martinsburg, WV 25401

Main Phone:  304-264-1420

Fax:  304-264-4608

E-mail: jrossignol@msumartinsburgmall.com

“Reaching, Engaging & Connecting with Consumers”