CAMPBELL SOUP CO.

HistoryAbram Anderson and Joseph Campbell

founded the Campbell Soup Company as acanning and preserving business in 1869 in

New Jersey, US.Campbell was a nationally recognized brand

by 1902. The company acquired Franco-American Food Company in 1915, and changed its name to the Campbell Soup

Company in 1921

What business are we in?

Campbell soup is manufacturer and marketer of high quality meal and simple meals, including soup and sauces, backed snacks and healthy beverages. Its products are sold in 120 companies all over the world.

Campbell’s brands in north america

Canbpell’s brands in greater europe

Campbell’s brands in asia pecific

Revenue and global market share

 US$7.59 Billion (FY 2009) It is the largest producer of soup in the world. It

has a 60% market share in the 4 billion dollar soup market.

In 2003

The US, Campbells’s largest geographical market, accounted for 67% of overall sales

Sales in Europe, accounted for 14.2% of total sale.

Sales in Australia and Asia Pacific- 11.5% of overall sale.

Sales in other countries- 7.3% of overall sales.

Global competitors

North America1. Generel mills.2. H. J. Heinz Company3. Kraft Foods4. ConAgra Foods5. Smithfield Foods

Generel mills

Headquarters in Golden Valley, Minnesota,USA

Revenue : US$14.7 Billion (FY 2009) website: www.generalmills.comInternational market share : 18%

Brands of generel mills Baking products Cereals Pastries Fruit Ice- cream Meals Pasta Pizza Snacks Soup Yoghurts

Generel mills soup1. Progresso soup2. Muir glen soup.

Positioning strategy Digital mediaNews paper subscriptionsWebsitesSocial networking sites: FacebookStore sampling programmes.

Kraft foods

Head quarters: Northfield ilinoisRevenue : us $40.4 Bn(FY 2009)Websites: www.kraftfoodscompany.comInternational market share(sales) : 41.4%

Brands of kraft foodsKrafts dinnerOscar mayerPhiladelphiaMaxwell house JacobsNabisco

Philadelphia Cream cheese (also

called soft cheese) is a sweet, soft, mild-tasting, white cheese, defined by the US Department of Agriculture as containing at least 33% milkfat (as marketed) with a moisture content of not more than 55%, and a pH range of 4.4 to 4.9.

Promotion strategy

Free Nabisco cookings are on us.Join facebook fan page

nad get the oppurtunity to get package of cookies every Monday.

Score high in games and get the chance to get pack of biscuits for free.

South America

1. Garoto Arisco

2. Sadia3. Arcor.

Garoto Industry : food processingFounded : 1929Head Quarters : Vila Velha, Espririto Santo,

Brazil.Products : ConfectionaryWebsite : www.garoto.com.br

Brands BanbonsCaixa de banbonsTablets and Batons.

Postioning strategy Institutional projectsSocial projectsSports sponsershipEvent boy ten miles.

Europe BakkavörC&C Group plcNestléFerrero SpAParmalat Danone

Industry : Food processingHeadquarters : Vevey,

SwitzerlandFounder : Henri NestleRevenue : CHF 107.5Bn (2009)Website : www.nestle.com

Brands categoriesMilk products and categories.BeveragesPrepared dishes and cooking aids.Chocolates and confectionery.

Some major brands

Positioning strategy

Television advertisementWeb pageWeekly newspapers and magazinesPromotional themesFree samplingDoor to sellingPrizes

japanAjinomotoToyo SuisanNissin FoodsEzaki GlicoMorinagaMeiji SeikaKikkoman

singapourBee Cheng Hian

gBreadTalkYeo Hiap Seng

South koreaGyeonggi Snack Compan

yLotte Confectionery

australia

Sanitarium

turkeyEfes Beverage Grou

pTekel BirasıÜlker

indiaAmulBritannia IndustriesDaburHaldiram'sMaricoHeritage FoodsHindustan UnileverParle Agro

Amul

Industry : DairyFounded : 1946Headquarters : IndiaRevenue : $1.33Bn (2008-

2009)Website : www.amul.com

Brands(categories)Bread spreadsMilk drinksPowder milkFresh milkCheeseFor CookingDessertsHealth drinks

Some major brands

Positioning strategy Variety of media advertisementsBillibord campaignFacebookAmul food festivalChef of India contestAmul maharani contestSlogan likho or disneyland dekho

contest.

NewzelandAnchor foods.Griffin's FoodsMcCashins

BreweryMonteith'sSpeight'sWhitestone cheeseWigram Beer

ANCHOR FOODS Industry : Dairy Founded : 1886 Headquarters : Auckland( New- Zealand) Website : www.anchor.co.nz

Anchor is a brand of dairy products that was founded in New- Zealand in 1886 & is one of the key brand owned by New-Zealand based international exporter Fonterra co-operative group.

Brands categories

Fresh milkFresh creamMilk powderUHT milks creams

thanksBy :

Nitin SoiMHS1007015