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This is a pitch Presentation of Breathe Easy, a Health Technology Assessment startup. You can find more at http://www.breasy.net & http://chameleon-project.tumblr.com/
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children+
asthma
Childhood asthma: the most common chronic disease globally
children+
asthma+
USA
715K new cases of childhood asthma every year
9.6M children having asthma in total
14M missed school days
$12 B annually
The prototype: Chameleon
a breathing toy + iPAD app => a
child that beats asthma attacks
The Breathe
Easy solution
The Team
P. Angelidis, Ph.D. is a telecom engineer, a prof. of mHealth and an entrepreneur. One of his startups, www.vidavo.eu is listed in the Athens SE
S. Hamilton, M.D. is a children asthma expert, working at Imperial College ST. Mary’s Hospital. She’s devoted in changing the way asthma care is delivered
J. Oliver Moore is a PhD student of the New Media Medicine research group in the Media Lab. John is a physician and technologist working to fundamentally change the role that patients can play in their
N. Papachristou, M. Sc. is a medical device expert with 5 years of experience. . He is also a well known medical blogger and a narrator at TEDxAthens 2010
M. Psymarnou holds an MBA and has a 10 years experience on ehealth business models and marketing
Competences
Proven record on successfully running
the research to market route
Research results on social media
incentive schemes for children
European Patent on a Mobile Asthma
Management Device
What more do we offer?competition
Breathe Easy Asthmapolis Smartinhaler
Tracking Time √ √ √Tracking Place √ √
Medication Volume √
Medication Reminder √ √ √Incentives Platform √
Collaborative Space √ ? ?
Fun to use √
$12.4 B: Global Asthma Market
1.5%: Global asthma market Compound Annual Growth Rate
$12.4 B (2009) -> $14 B (2017)
$5.3 B: Sales for patient monitoring tools
$8.8 B: Total handheld healthcare devices market
market size
How big?
Breathe Easy
1
Pharma
Industry
Drug Retail Stores
Insurers
Direct Sales
market
Revenue & Distribution
channels
How many devices can we sell?sales
• 4.3M children, 5-11 years
• 0,5% market penetration
• 259K devices per year
• at $69 each
Breathe Easy is raising…
$7.2M for the full way to sales
(36 months)
Convertible debt with 20%
discount and a valuation cap of
$36M
1st stage(36 months)
During 1st Stage…
36 months timeline to:
Case & Packaging design
100 Devices
Testing & FDA approval
Distribution Agreements
Sales Plan
1st stage(36 months)
Empowering children with asthma
proven concept
Breathe Easy: the Nike+ Sensor for kids with asthma
First Prize at MIT Health and Wellness
Innovation Competition 2012.