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Welcome to the webinar! We will begin the presentation shortly.
Housekeeping Items
1. Webinar (including Q&A) will last no longer than 30 minutes.
2. Webinar will be recorded for your convenience and sent by email afterwards.
3. For the Q&A session after the presentation, please submit your questions through Question box on the panel on your screen.
Today’s Presenter
Faye Espiritu
Account Manager
Long Beach, CA
Fun Fact!
Customer Webinar Series
● New Netpulse initiative to better serve you
● One webinar a month
● Key themes:
○ Education about the app
○ Best practices for managing the app
○ Increasing downloads and overall engagement
● Feedback for future topics is always welcome!
Increasing App Downloads: Key Takeaways
● Best practices for promoting your app to current and new members
● Making the app an essential part of your club culture and operations
● Why more downloads lead to more revenue
Promoting the App
Email Blast
● Contest/drawing for members who download app
● Initial app launch = “pre-register for app”
● Re-launch/ongoing promotion = “be in the know”
● Ask account manager for help with a general email template
● Netpulse Rewards program = talk to your account manager about a customized email blast
Social Media
● Leverage Facebook, Twitter, Instagram, Youtube
● Include app download links (found in app store)
● Build excitement around it by countdowns, contests, or exclusive deals
New Membership Sales Process: Step 1
New Membership Sales Process: Step 2
New Membership Sales Process: Step 3
Staff Promotion
● Front desk staff/membership sales team
● Personal Trainers
● Group Ex instructors
Making the App an Essential Part of Your
Club
Barcode Feature
● Gradually phase out the key card
● Direct new and current members to use their barcode for check-ins (2D scanner)
● Save money by buying less key cards
“Go Green” Campaign
● Stop printing paper schedules and direct members to the “Find a Class” tile in app instead
● Changes are simpler and faster
● Depending on integration with billing system, members can book a class through the app
Personal Training Requests
● Drive members to request fitness assessments or personal training through the app
● Request will show up in your email
Exclusive App Deals
● Run deals only available to app members
● Good way to promote personal training, merchandise, and other offerings that your club is focusing on selling
Best Means of Communication
● Remind members that this is the best way to receive all club communications○ Inclement weather○ Change in club hours○ Class cancelled/rescheduled○ Exclusive app deals
More Downloads = More Revenue
● Improved marketing of membership benefits and club programs: Push Notifications, Referrals, Deals, Booking Classes, Personal Training
● Increased member engagement → increased member retention
More Downloads Lead to More Revenue
=
RECAP: Key Takeaways
● Best practices for promoting your app to current and new members
● Making the app an essential part of your club culture and operations
● Why more downloads lead to more revenue
Upcoming Webinars:
● Thursday, Dec. 1 @ 10 AM PST/1 PM EST → Goals● Thursday, Jan. 12 @ 10 AM PST/1 PM EST → Challenges
Q&A
Faye Espiritu
Thank you!
