Analyzing Ads

By Anna

For each magazine ad I will say:What basic human need it is

addressing,

What marketing technique the ad is using

And how the ad is framed to catch the viewer’s attention–what

other type of meaning is expressed in the ad beyond the

basic human need and the marketing technique.

-Family: The advertisement has wallabies sitting in a car, wearing seatbelts and the child is reading a book. This shows that the family cares about safety, education, etc., like a “perfect” family. The ad says that the wallabies will only eat healthy snacks, so the ad wants to tell the viewer to care about your family and be healthy. -Health: Eating “Back to Nature” gives the wallaby family better choices for a healthier lifestyle.

Freedom: At the bottom, the advertisement uses a put-down to show that the family has more choices. Love: Many families want to make healthier choices for their children.

The ad uses wallabies, cute animals that immediately attract attention. The ad also has a natural looking border.

The ad has a put-down at the bottom of the page to tell you to buy their product and not Nature Valleys. They are trying to show you that they care more than Nature Valley.

This picture relates to values association because it relates to family. There is a mother with he daughter, and judging by the short hair, the mother has fought cancer. The ad wants to show that cancer can break apart families, but “Bayer” will help cure cancer and bring them back together.

The background is orange and looks like it has faded hospital windows. The color is scary and sad at the same time.

The mother and the

child holding hands

tells the viewer that

cancer will bring

families apart.

Blue: States facts about cancer worldwideGreen: States what needs to be done to stop cancerPink: Relates the first two paragraphs to Bayer.

Family: This advertisement shows a mother and a daughter; a family. This way, Bayer is advertising that their medicine will stop more cancer deaths, therefore keeping together families affected by cancer. Nobody wants their loved ones to die.

The ad is targeted to mothers and family. The background and the mother with her child immediately stir feelings. When my mom saw the ad, she immediately felt scared and sad. I think the whole picture is a bit intimidating and

should show that Bayer is the solution to these kinds of problems.

The ad shows a

business person

drinking a Pepsi

and blowing into the

straw; this is

normally what only

little children do.

This shows that this

person is free from

age. It also says

forever young.

The value the ad wants the viewer to relate to is staying young. Many grown-ups do not like to be old and don’t want to age. The business man is somebody grown-ups can relate to; working hard, tired and aging.

This ad is meant to capture the viewers attention straight to the Pepsi. The background is gray, formal and business like and this draws attention to the Pepsi glass in the business-man’s hand. This is supposed to be more of a funny ad, because it is very ironic that a business man is blowing bubbles into a Pepsi glass. Pepsi wants the viewer to think that it will unleash the young person within and that no matter how old you are, with Pepsi you will always be young inside.

The value the ad is trying to make you relate to is comfort and health.Comfort: The green grass, wooden bench, “cucumbers” on eyes, white teeth and big smile and the bathrobe all help the viewer relate to a spa. The ad even says “Give your lips the spa treatment.”Health: Being healthy is also a value used in this ad because the ad uses weasel words such as; pure, protective, antioxidants, hydration, tea, nothing artificial, pamper, etc. Even though Pure Leaf Lipton tea is probably not healthy, the ad wants you to think that this is one of the few soft drinks that is healthy.

This ad represents fun

because the

woman in the

picture is smiling

and having a

“spa treatment”.

The picture mainly sends the message of being natural/close to nature using the grass, bathrobe, free curly hair, shiny smile, wooden bench, etc. The ad also uses repetition; it mentions pure many times, to show that Pure Leaf is completely pure and healthy. The ad mainly wants you to think that this tea is fun and healthy.