Distinguished Speaking Faculty Joins us From:ALLERGAN AMGENAuXILIuMCAMPBELL ALLIANCECELGENE CORPORATIONFOLEY & LARDNERGENZYME MEDTRONICMILLENNIuMPFIZER SHIRETAKEDATRINET PHARMA

REACTIVE VS. PROACTIVEHow Can MSLs Manage Thought Leader Interactions in a Regulatory Environment that Favors a Reactive Model?Krystene Woodard, Associate Director, ADHD MSL Team, SHIRE

MSL AND MEDICAL AFFAIRS COLLABORATIONBuilding and Maintaining Communication with Field-Based and Office-Based Teams to Strengthen Medical StrategyMohamed Yassine, Director and Therapeutic Lead, RMLs, AMGEN

PRE-CONFERENCE WORKSHOP: BUILDING AN MSL GROUP

Co-Located with ExL’s

Register Now 866-207-6528 | www.exlpharma.com/9thmsl

September 26-27, 2011 | Hilton San Diego Resort & Spa | San Diego, CA

Bringing Maximum Value to the KOL, Company and Industry

Sponsored by:

Featured Sessions Include:

14th Investigator-Initiated Trials Conference For maximum learning and networking opportunities!{

Interactive Roundtable Discussions:

Off-Label Information

Dissemination

MSL Training Programs

MSL Team Cohesiveness

Prioritizing MSL Activities

Career Development

Emerging KOLs

Plus!

MSL BestPractices

9th

Elizabeth Faust, PhD, VP, Medical Affairs and Head of Oncology Regional Medical Liaisons, CELGENE CORPORATION

Susan Coughlin, PhD, Senior Director and National Lead, Solid-Tumor RMLs, CELGENE CORPORATION

To Register Call 866-207-6528 or visit www.exlpharma.com/9thmsl

Dear Colleague,Medical Science Liaisons (MSLs) are essential to the long term sustainability and success of pharmaceutical, biotech and medical device companies. Through the pro-vision of sound scientific education, speaker development, insights on access/reim-bursement, and research support, the importance of these knowledgeable and skilled individuals cannot be overestimated. As competition mounts, pipelines dry, and the regulatory environment becomes increasingly restrictive, MSLs must be armed with the tools and techniques for bringing maximum value to key opinion leaders, internal stakeholders, and corporate decision makers. Further, MSL managers and directors must be able to compliantly measure the effectiveness of their teams both in the field and in communicating across internal departments.

ExL Pharma’s 9th MSL Best Practices conference has a long history of offering targeted and highly practical content, in an engaging and interactive format. This event is a leader in the provision the latest information for enhancing the impact of MSLs, while offering ample networking opportunities. As the role of the MSL continues to evolve, this confer-ence adapts to meet the increasing information needs of such a high level audience. We are excited to bring the most cutting edge concepts and techniques to our latest and greatest MSL program to date!

We look forward to greeting you in September!

Sincerely,

Matt MillmanTeam Leader, ProductionExL Pharma

Professionals from Pharmaceutical, Biotechnology and Medical Device companies with responsibilities in the following areas:

Departments/Titles• Medical Science Liaisons (MSLS, MLs)• Medical Advisors• Scientific Advisors • Medical Managers• Medical Scientists• Medical Affairs• Scientific Affairs• Regional Medical Education Officers• Medical Communications• Clinical Trial Liaisons• Clinical Research• Medical Education• Clinical/Outcomes Liaisons• Clinical Investigators• KOL Development• Business Intelligence• Regulatory Affairs• Marketing

This conference is also of interest to:

• Software and Technology Companies• Staffing Agencies/Recruiters

• Law Firms• Consultants

The Hilton San Diego Resort & Spa is just six miles from the San Diego International Airport, and right on San Diego’s famous Mission Bay. This resort and spa is conveniently located one mile from San Diego SeaWorld and offers 5-star service. A romantic paradise of palms and perfect sandy bayfronts, this bayside retreat is complete with our all-new $5 million dollar crown jewel, Spa Brezza, state-of-the-art fitness center, beautifully refreshed guestrooms, plus Concerts on the Bay.

ROOM RESERVATIONS:If you require overnight accommodations, please contact the hotel and state that you are with ExL Pharma’s MSL conference by Monday, September 5, 2011. We encourage conference participants to make reservations with our designated venue to take advantage of ExL Pharma’s discounted room rate.

Who Should Attend?

“Excellent seminar…will attend in the future”

– MSL, Millennium

Hilton San Diego Resort and Spa1775 E. Mission Bay Drive, San Diego, CA 92109

To Register Call 866-207-6528 or visit www.exlpharma.com/9thmsl

8:00 Registration and Continental Breakfast for Workshop Participants

9:00 PRE-CONFERENCE WORKSHOPESTABLISHING A NEW MSL TEAMDefining and Developing a Successful MSL Team• Gaining cross-functional alignment on roles and responsibilities• Determining size and structure• Hiring, training, and deploying a new team• Setting up a career ladderElizabeth Faust, PhD, VP, Medical Affairs and Head of Oncology Regional Medical Liaisons, CELGENE CORPORATIONSusan Coughlin, PhD, Senior Director and National Lead, Solid-Tumor RMLs, CELGENE CORPORATION

12:00 Lunch For Workshop Attendees

1:00 CHAIRPERSON’S WELCOME AND OPENING REMARKSElizabeth Faust, PhD, VP, Medical Affairs and Head of Oncology Regional Medical Liaisons, CELGENE CORPORATION

1:15 MSL AND MEDICAL AFFAIRS COLLABORATIONBuilding and Maintaining Communication with Field-Based and Office-Based Teams to Strengthen Medical Strategy• Bringing thought leader insights to internal partners for coor-

dinated KOL engagement• Setting medical objectives that are aligned to corporate goals,

mission and vision• Utilizing information from medical teams to support MSL

operations• Establishing formal internal communication processes to

promote clear, consistent and timely exchange of informationMohamed Yassine, Director and Therapeutic Lead, RMLs, AMGEN

2:00 REACTIVE VS. PROACTIVEHow Can MSLs Manage Thought Leader Interactions in a Regulatory Environment that Favors a Reactive Model?• Are more teams solely contacting physicians in response to

questions instead of setting up appointments? Is this more prevalent among new MSL teams?

• What tactics are MSLs using to maintain relationships and initiate contact with KOLs?

• Where is the industry headed and what can be done to change the perception that MSLs are an extension of sales?

Krystene Woodard, Associate Director, ADHD MSL Team, SHIRE

2:45 Networking and Refreshment Break

3:15 ADDING VALUE TO THE MSL ROLEUtilizing MSL Skill Sets and Expertise to Support Other Groups Within the Organization• What is the traditional view of the MSL role• What are ways to add value to, and increase visibility of, the

work MSLs already do• What are other activities MSLs can do to bring value to

departments within the organization• How are these activities prioritized and communicated internally• What are the benefits and obstacles to increasing collabora-

tion with internal departmentsEric Churchill, PhD, MSL, MILLENNIUM PHARMACEUTICALS

4:00 BEYOND METRICSDemonstrating Value Using Measures that Capture the Importance of MSLs to Corporate Business Objectives• Determining the value MSLs bring to internal and external

customers• Going beyond reach and frequency to compliantly assess

MSL performance• Selecting quantitative and qualitative metrics that are fair and

meaningful to both MSLs and their leadershipStephen Liu, PharmD, Regional Associate Director, TAKEDA PHARMACEUTICALS

MAIN CONFERENCE BEGINS – DAY ONE

PRE-CONFERENCE WORKSHOPDAY ONE – Monday, September 26th

“Very well run and designed” – National Clinical Science Manager, Abbott

“I was really impressed with virtu-ally everything about this event. The topics were right on target, the speak-ers were great, having lots of time for questions and interactive discussions was perfect.” – Medical Scientific Manager, Allergan

“Exceeded my expectations” - MSL, Tercica

To Register Call 866-207-6528 or visit www.exlpharma.com/9thmsl

4:45 COCKTAIL RECEPTION & ROUNDTABLE SESSIONS WITH ATTENDEES FROM 14TH INVESTIGATOR-INITIATED TRIALS CONFERENCE

Off-Label Information Dissemination: How can MSLs ensure compliant off-label information sharing in the field?

MSL Training Programs: What compo-nents should be included in MSL training initiatives to enhance MSL knowledge and develop interpersonal skills?

MSL Team Cohesiveness: How can managers best promote a positive, motivated group?

Prioritizing MSL Activities: What is the ideal allocation of MSL time and resources?

Career Development: Given the MSL skill set, what professional opportunities are complimentary within medical affairs, pharma, and other industries?

Emerging KOLs: What are best practices for building relationships with “rising stars?”

6:00 Close Of Day One/Close Of Cocktail Reception

MAIN CONFERENCE CONTINuESDAY ONE – Monday, September 26th

8:00 Continental Breakfast for Conference Participants

9:00 CHAIRPERSON’S RECAP OF DAY ONE AND MODERATORS’ KEY POINTS FROM ROUNDTABLE DISCUSSIONSElizabeth Faust, PhD, VP, Medical Affairs and Head of Oncology Regional Medical Liaisons, CELGENE CORPORATION

9:15 LIFECYCLE MANAGEMENTAllocating Time and Resources to Different Functions based on the Product’s Stage in its Lifecycle• Pre-Launch Phase: Successful strategies for KOL identification,

enhancing disease state awareness and providing clinical support• Launch Phase: Compliantly and effectively lending support to

advisory boards, speaker training, managed care and possibly sales training

• Post-Launch Phase: Facilitating risk management, Investigator-Initiated studies, and Phase IV studies through sustained scien-tific exchange with thought leaders

Cindy Sellers O’Brien, RN, BSN, MBA, Director, Medical Science Liaison Team - Solid Organ Transplant, GENZYME TRANSPLANT AND ONCOLOGY

10:00 PANEL DISCUSSION: FUTURE TRENDSLooking at the Medical Science Liaison Position in 2015• How will the position evolve?• How will regulations change?• Will the numbers go up or down Moderator:Bryan Vaughan, Managing Member, TRINET PHARMA

Panelists:Stacey Benefiel, Senior MSL Manager, Coronary and Peripheral, MEDTRONICDavid Cram, PharmD, Vice President, Medical Affairs RSS Team, ALLERGANDoug Wolf, Senior Director Team Leader Oncology RMRS, PFIZER

10:45 Networking and Refreshment Break

11:15 KOL DEVELOPMENTOptimizing Thought Leader Engagement for Lasting Relationships throughout the Product Lifecycle• Enhancing internal communication across departments for a

coordinated outreach strategy• Discussing best practices for identifying and working with “ris-

ing stars”• Identifying compliance considerations when communicating

with thought leadersCAMPBELL ALLIANCE

12:00 INTERNAL STAKEHOLDER COLLABORATIONCompliantly Communicating with Commercial Teams• Maintaining compliance while sharing information with sales,

marketing, managed care, and other internal partners• Establishing and maintaining the firewall between commercial

and medical teams• Handling off-label information requests and information dis-

seminationMichael R. Ujhelyi, PharmD, FCCP, Director, Medical Affairs and Safety, MEDTRONIC

MAIN CONFERENCE DAY TWO – Tuesday, September 27th

2

5

3

6

1

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To Register Call 866-207-6528 or visit www.exlpharma.com/9thmsl

12:45 Luncheon for Conference Participants

1:45 REMS: WHY IT IS IMPORTANT TO THE MSL ROLE• Exploring the evolution and prevalence of REMS across the

industry• Discussing how MSLs can best support a REMS in collabora-

tion with cross-functional departments• Considering future trends and associated roles and responsi-

bilities of MSLs in minimizing risk and supporting drug safetyGail Rosen Spahn, PharmD, Senior Director, Medical Affairs, AUXILIUM PHARMACEUTICALS

2:30 LEGAL AND COMPLIANCE OVERVIEWOutlining Selected State, Federal and Industry Guidelines for Compliant Scientific Information Exchange• Discussing the “Sunshine Act” provisions and their impact on

MSL activities• Reviewing state-mandated restrictions on industry-KOL inter-

actions and the likelihood of other states following suit• Highlighting industry and stakeholder initiated transparency• Developing and enforcing SOPs to minimize risk and protect

your companyJudith Waltz, Partner, FOLEY & LARDNER LLP

3:30 Chairperson’s Closing Remarks/Conference Concludes

Sponsorship and Exhibiting OpportunitiesDo you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the opportunity to exhibit, present an educational session, host a networking event, or distribute promotional items to attendees. ExL Pharma will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact:Steve Decker, Business Development Manager 212-400-6234 | sdecker@exlpharma.com

Five Ways to Register

Mail: ExL Events, Inc. 555 8th Ave, Ste 310 New York, NY 10018

Phone: 212-400-6233

Fax: 888-221-6750

Email: register@exlpharma.com

Online: www.exlpharma.com/9thmsl

EARLY BIRD PRICINGRegister by Friday, August 12, 2011 to Take Advantage of Early-Bird Pricing:

Conference + Workshop $1995Conference Only $1695

STANDARD PRICINGRegister After Friday, August 12, 2011:

Conference + Workshop $2195Conference Only $1895

ONSITE PRICINGConference + Workshop $2295Conference Only $1995

Group Discount Program:

Save 25% per person when Registering Four

For every three simultaneous registrations from your company, you will receive a fourth com-plimentary registration to the program (must register 4 at one time). This is a savings of 25% per person.

Save 15% per person when Registering Three

Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call 866-207-6528.

Important! Discounts may not be combined. Discount applies only to standard rate. Make checks payable to ExL Events, Inc. and write code P1130 on your check.

You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full prior to the commencement of the conference.

MAIN CONFERENCE CONTINuES

DAY TWO – Tuesday, September 27th

Media Partners

Cancellations:

If you need to cancel your registration for an upcoming ExL conference, please note the following policies derived from the Start Date of the event:

Four weeks or more: A full refund (minus a $95 processing fee), or a voucher to another ExL event valid for two years from the voucher issue date.

Four weeks or Less: A voucher to another ExL event valid for two years from the voucher issue date.

To receive a refund or voucher, please fax your request to 888-221-6750.

Please Note: Conference registrations may be trans-ferred to other colleagues in the event you are unable to attend. There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business days of any ExL conference.

Please notify ExL Pharma, info@exlpharma.com, prior to the event with the name and contact information of the replacement attendee.

* In the event of a cancellation or postponement ExL Events, Inc. will not be liable and/or responsible for any individual or group expenses related to said conference

Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancella-tion, every effort to find a suitable replacement will be made.

* The opinions of this faculty do not necessarily reflect those of the companies they represent or ExL Events, Inc.*

Co-Located with ExL’s

Register Now 866-207-6528 | www.exlpharma.com/9thmsl

Sponsored by:

14th Investigator-Initiated Trials Conference For maximum learning and networking opportunities!{

MSL BestPractices

9th

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September 26-27, 2011 | Hilton San Diego Resort & Spa | San Diego, CA

Bringing Maximum Value to the KOL, Company and Industry