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Turn Volunteers into Advocates for your Organization By Deanna Lynn Cole www.ivolunteerUNIVERSITY.com A motivated volunteer can help to advance the mission inside the organization and in the community for which they volunteer. Fostering an environment that provides opportunities for volunteers to become advocates for your organization has an undeniable impact on the mission of a nonprofit organization. In this course, participants will be presented with the tools to turn volunteers into outstanding advocates for the organization. What You'll Learn: • What a volunteer advocate is and why they are important. • What volunteers need to know in order to take action. Who Should Attend: • Volunteer Program Managers • Those responsible for managing or engaging volunteers FMI contact Deanna Lynn Cole at [email protected]
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Deanna Lynn Cole, CVA CEO - Founder
!
Turning
volunteers
into
advocates
for your
organization
VolunteerMatch.org Webinar 29OCT2014
© 2014
What we will cover
• What is a volunteer advocate?
• Why are they important?
• How to establish a volunteer advocacy program.
• How to show social networking impact.
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A volunteer advocate
• Belief in their organization, cause, mission
• Relevancy; Desire making things better
• ‘Big picture’ thinker
• Situational awareness
• Willingness to go the ‘extra mile’
• Current knowledge of organizational & industry trends
• Publicly supports
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Volunteer advocacy is essential
• Recruit
• Motivate
• Share perspectives
• Influence decisions
• Spread the word
• Sustainment
• Resources & support
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Benefits of volunteer advocacy
• New networks
• Personal brand & thought leadership (SMEs)
• Trusted messages
• Social media intelligence
• Networking/connector gurus
• Team spirit
• Showcase commitment and loyalty
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Things to consider: Organization
• Infrastructure, tools, templates, training
• Motivation
• Governance
• Organizational culture
• Champions & Coaches
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Things to consider: Volunteer
• Know guidelines, regulations
• Identify affiliation
• Take ownership
• Disclaim personal opinion
• Adhere to copyright laws
• Logo/brand mis-use
• Cite/post with permission
• Respect audience & others’ opinions
• Does it ADD VALUE?
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Examples of advocacy roles
• Creator
• Distributor
• Solicitor
• Responder
• Listener
• Conversationalist
• Nurturer
• Promotor
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Take action
• ’Short term Buzz vs. Long term Love’
• Networking
- Events and Meetings
- Casual Contacts
- Trainings
- Websites
- Blogs
- Social media (LinkedIN, Facebook, Twitter…)
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Show impact
• Recognize
• Review
• ROI
• Reports
• Reimagine
• Recruit/Retention
• Rinse, wash, repeat
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Today’s take-a-ways
✓ Remember information is key ๏ Identify what it is that makes your org unique ๏ Tip sheet, FAQs, Strategic planning
✓ Prepare for ‘road blocks & bridges’ ๏ Identify key issues, goals, resources, or things to highlight ๏ Talking points, mission, risk management
✓ Invite volunteers to advocate ๏ Think tank, training, evaluation & feedback ๏ Needs assessment, customer satisfaction survey
! !!!!!!!!!!!!!Deanna Lynn Cole, CVACEO - Founder
@iVolunteerU [email protected] www.facebook.com/iVolunteerUNIVERSITY 913.777.4488
