SUSTAINABLE DEVELOPMENT PLANNING BY PICTOGRAM.

Effective, Quick, Simple.

Ms. Funmi Ade

DEFINE THE PROBLEMNeed: Water Drivers: Poor Infrastructure

EXPLAIN THE CONTEXT: RURAL SETTING COMMUNITY (INDIA) but be specific

DEFINE THE OPPORTUNITYGeography: Rural India, lack of pipe borne water. Beneficiary: rural women

DEFINE THE OBJECTIVE - USAGE: DOMESTIC

DEFINE THE SOLUTIONCore Solution: Water Purification

DEFINE THE AUGMENTED SOLUTION & ECOSYSTEM (THE SUPPORTING INFRASTRUCTURE)

Mobilizing the community through health agentsRaise awareness

PREPARE THE ENTERPRISE PLAN (1)(a) Sustainable Value Proposition:

Ease of access Ease of use Low cost Easily communicated Effective Immediate

(b) Compare with alternatives: water pumpLonger to install, purification still required, more expensive

ENTERPRISE PLAN (2) STORY BOARD OF VALUE CHAIN

Story boarding quicker, more effective than writing

ENTERPRISE PLAN (3) COMMUNICATING THE VALUE PROPOSITION

Community awareness, community champions, using pictures to communicate

ENTERPRISE PLAN (4) DELIVERING THE VALUE PROPOSITION

Use recycled bottles for purification

enterprise Plan (3)

ENTERPRISE PLAN (5) THE EXCHANGE MODEL

Free distribution of initial water bottles mainly from recycled.

DETERMINE THE SUSTAINABLE OUTCOMES1. SOCIAL: More time to interact, socialize, care for family & better health

2. ENVIRONMENTAL: less travel to health clinics, use of landfills, pollutants and environmental problems

3. Economic: reduced infant mortality, education leading to way out of poverty, less man hours lost, more resource to earn income, boost economy.

All picture bing no claim to copyright. No claim to any brand - just example.