Stop talking planned giving, and start talking philanthropic hopes and dreams

Leah Eustace, CFREPrincipal & Chief Idea Goddess@LeahEustace#LegacyCollingwood

Remember the clutter?

The answer is in how your brain works

Scenario One: Karen Klein

Scenario Two: Darfur

Psychic Numbing

Nicholas Kristof, New York Times

The future of storytelling

http://bit.ly/Paul-Zak

Appeal to the heart, not the head

Artwork courtesy of Mark Phillips www.bluefroglondon.com

INGREDIENTS TO MAKE A GOOD STORY

Passion

Hero

An antagonist or conflict

Awareness

Result

TYPES OF LEGACY STORIES

Founding/Founder Story

Donor Story

Beneficiary Story

Leadership Story

Family of the deceased Story

Your story

Questions?

Thank you!

Leah Eustace, CFREPrincipal and Chief Idea Goddess

Good Works

613.232.9113 x 100leah@goodworksco.ca

@LeahEustace