Social Media for Advocacy, Income and Career
Presentation slides by
Anyssa Carruthers
Click for more details..
What will be covered today
Are there skills you can develop from home that can better help
your family, community, employer or you develop a business?
How can social media help you land a job?
Are some forms of social media better than others in advocating
for social justice?
Can you make money with social media?
Probably not all in this order
Can you make money with social media?
Easy answer yes!How? depends! If you are looking for a job to
make money, this is the mail way most employers in cities are using
to hire people. Many large companies will only look at your resume
after you have gone through a huge online survey attached a cover
letter and a resume or a link to your LinkedIn Profile.
If you are looking to make more money from a position your are
already in by taking more training, improving your skills, yes!
If you have a current business, with an email and postal list
that already know, like and trust you, yes!
If you are a non-profit event that usually only has a silent
auction and you want to take it online and promote it to people who
can't make it out to your event, but you know totally support your
cause... yes!
If you have a product, some online skills and cash to spend on
marketing.. probably!
And you can guess the lists of things I could say probably to...
it will go on for a while..
If you are a business start up
Here is part of what you need to know:
( there is always more to know read and be very-very- curious...)
Yes, you will need social media, ( yes, there are always exceptions
to the rule )
But you MUST Have a strategy and some cash to put behind it or
be ready to work hard to build relationships, willing to check
messages like email and follow up, follow up, follow up..
By the 3rd quarter of 2016, Facebook has already reached 1.7+
billion monthly active users
LinkedIn 125 million ( and Slideshare which it also owns)
Twitter 320 million,
Instagram reached 500 million, Owned by Facebook
Pinterest 100 million average monthly active users.
And there are more stats I can go on about Youtube, Google+ apps
and more.. Social media is not an opportunity your business can
afford to miss, but you need a budget, you really must have a
strategy, understanding of the technology, and understanding the
platforms you are going to use and potential clients on that
platform.. ie: Snapchat is not your best social media tool if you
are looking for the over 45 crowd yet... ( but they used to say
that about Facebook..)
BUT First...
Social media is first run by people.. it is social, it is
opportunity for those that are curious, helpful and kind.
It is a place where social and business mix
It is a place where life long friendships are made and sometimes
ended
If is a place people find their life partners and sometimes lose
them because of poor communications
A place to buy, sell, trade and gift goods
It is a place that a business can build great trust over years
and have an employee destroy it in seconds..
( get a free social media policy template for your business
here)
Facebook - Personal
Facebook has posted some great guidelines for teens, but I think
it applies to everyone on all platforms
https://www.facebook.com/safety/groups/teens/
Tips for teens
Don't share your password with anyone. Use Last Pass for
securing and sharing passwords in a family.
Only accept friend requests from people who you know.
Don't post anything that you wouldn't want your parents,
teachers or employer to see.
Be authentic. The real you is better than anything that you
might pretend to be.
Learn about privacy settings and review them often.
Have a make sure you have set up Facebook Legacy contactwith
teens and family members.
-Finding my daughter through her Facebook friends when she was a
teenager when she was out to late ..
( also texting with her when she wouldn't talk to me I knew things
would be ok)
-Helping other mom's
-Finding run aways
DAVE
RON
ROSESocial has nothing to do with age,
all about curiosity and need.
Facebook is just an example of one of the most common social
platforms, new ones come up all the time.
Personal Profile, Private Groups and Facebook Page for
business
Facebook is just an example of one of the most common social
platforms, new ones come up all the time.
Personal Profile, Private Groups and Facebook Page for
business
Facebook Pages
Some things you can promote on a page.
Promote a business Online or Brick and Mortar
Non Profit businesses
Buy and Sell
Community Projects
People who want to keep their profiles private
Politicians and Government bodies
Locations, Areas, Tourism Bureaus Talking points, marketing,
graphics, photos, budget hiring a social media director.
Click forSome tips on hiring someone to manage that..
Are some forms of social media better than others in advocating
for social justice?
Facebook Groups
All the questions about groups we don't answer today. HereBuy
and Sell
Private Topics
Advocacy Discussions
Business Groups for special deals and offers
Mastermind and Motivational Groups
Family GroupsTalking Points Privacy and Permission levelsNo need
to advertise, people will get the message in a group..
You can advertise on a pages, Twitter, email to get people into
your group
Facebook Questions?
Twitter
Twitter... what is it good for?
Get Search Results for Timely News
Find a job
Get Up to the Minute Updates on Your Favorite Software
Use it as your personal journal.. public or put your account to
private and only allow access to whoever you want.
Find articles great search tool and you can turn on alerts for
certain authors
If you are into apps.. you can get Twitter to make you a pot of
coffee.. click
Customer Support this often gets you the best response time
https://twitter.com/XBoxSupport and I can tell you my Canadian Tire
story...
Search for people knowledgeable in their field
Direct, targeted advertising
Find a job on Twitter
It isn't going to get you the job... but it will help you find
it.. or loose one.Pacific Community Resource Center
https://twitter.com/PCRSemployment
Workopolis has a great site that breaks Twitter Jobs sites down
by type. http://about.workopolis.com/twitter/
Retail https://twitter.com/tjxcanadajobs?lang=en
Canada's largest job board for students searching for
entry-level jobs, internships, and co-ops to launch their careers.
https://twitter.com/jobpostingsca?lang=en
Government of Canada Jobs from mechanics.. to accountants
https://twitter.com/jobs_gc?lang=en Job Bank..
https://twitter.com/JobBank_GC?lang=en I remember having to go into
the office and look at sheets of paper for this... recipe cards on
a poster board..
Air Canada https://twitter.com/aircanadajobs
Hospitality Jobs in BC https://twitter.com/Hospitailty_BC
Trades Jobs in Vancouver https://twitter.com/Vancouver_TDS
Forestry Jobs https://twitter.com/CanadianForests
New jobs directly from employer websites across Canada
https://twitter.com/eluta_jobs
Twitter: Lists
https://twitter.com/anyssac/lists/aboriginal-canada
More details on Hashtag here.. the rest of the story on Mashable
a great blog on social and more. Click
For Emergency
https://twitter.com/emergencyinfobc?lang=en
#BCSAR hashtag on Twitter
Twitter Questions
Are there skills you can develop from home that can better help
your family, community, employer or you develop a business?
Use Linkedin for reaching in and out of your community, find
training opportunity..
You become more search-able with LinkedIn
You can add your artwork, projects, work experience
It is a live portal you can continuously add your experience,
volunteer work and groups you belong to.
You can post your power point presentation to Slide Share which
is owned by Linkedin to your profile.
Like Facebook you can also have a business page
You can quickly convert your profile into a printable PDF resume
or just share the link to an employer
LinkedIn has a place for referrals and references that potential
employers can easily follow up with.
HR professional use Linkedin in a very powerful way
The boolean search within Linkedin is extremely powerful when
you need to find a very particular profession, in a certain
location etc.
Groups, InMail, Tagging features are just a few of the power
features.
Linkedin Questions
Can you make money online?
Grow your audience and connections..
Find your niche and your audienceGet connected and build your
Mailing list!Use real mail outs to complement your emails.
Great Email tools are Zoho.com, MailChimp.com And others..
Be social, assist others, and if you are in the right group, or
advertised to the right niche,With the right product.. Learn to
test market.. Make the right connects... You will find success!
Thank you for coming together for this presentation
If anyone would like free setup instructions for their Linkedin,
just go to The Communication Studio Website.
