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7 WAYSSTORYTELLING
TO RAISE MORE MONEY WITH
Storytelling isn't just forbedtime
Storytelling herdselephants
Storytelling herdselephants
The limbic brainloves a goodstory!
TIP #1: Talk about a real person
TIP #1: Talk about a real person
TIP #2: Make it bold
TIP #3: Use adjectives and verbs
TIP #4: Include a beginning, amiddle, and an end.
Classic Story Arc
TIP #4: Include a beginning, amiddle, and an end.
TIP #4: Include a beginning, amiddle, and an end.
Introducingour hero.
Who has ahuge obstacle!
But you canhelp him win!
TIP #5: Talk about the money
Why do you need money?
How much do you need?
When do you need it by?
TIP #5: Talk about the money
FUNDING GAP: THE AMOUNT OF MONEYNEEDED THAT YOU DON'T HAVE.
TIP #5: Talk about the money
FUNDING GAP: THE AMOUNT OF MONEYNEEDED THAT YOU DON'T HAVE.
TIP #6: Tell them what theirmoney will do
TIP #6: Tell them what theirmoney will do
TIP #7: Invite them to becomepart of the story
TIP #7: Invite them to becomepart of the story
Who is John Haydon?
