The Exchange:Knowledge management matters

What is Medium?

Medium is a place to share your stories and ideas

A very simple, user-friendly publishing platform

Collaborative tools

A broad and diverse audience

It’s an easy way to reach readers, and people like it!

http://medium.com

Why Medium?

Easy way to share practical, “how-to” guidance with colleagues.

Great way to engage in conversation with colleagues, friends, acquaintances, and new readers about the work you do.

Why Medium?

Provides a venue for us to articulate our experiences and knowledge and to share personal stories that have helped shape our work.

Excellent platform for showcasing beautiful Photoshare photos and linking to K4Health website and our other products.

What is the difference between K4Health’s blog and K4Health’s

Medium publication?

K4Health blog content

Recaps of events or conferences we’ve hosted or participated in

Announcements about product launches, new publications, and other K4Health accomplishments or services

Expert commentary on family planning and reproductive health programs, services, and research—and on related topics such as digital health, KM for FP, etc.

Medium content

Focused on KM as it applies not only to FP and global health but to other fields as well

Opportunity to share “tricks of the trade”

Tone is more personal / conversational,

Focus is on the writers’ individual voices and experiences

Who is Our Intended Medium Audience?

Global health/FP/KM professionals

Personal social networks

Broader field of KM professionals

Web Stats

Views (how many people clicked on the piece)

Reads (how many people actually read the piece)

Read ratio (percentage of total visitors who actually read the piece)

Recommends (how many readers recommend the piece)

Referrers (where visitors are coming from)

Visit us at

https://medium.com/the-

exchange-k4health

Thank you!