SOCIAL GIVING: EMERGING TRENDS IN PHILANTHROPY

@Pg33k on Twitter

OVERVIEW The Social Giving Framework

Social Media for Grantmakers

Data: Big, Open, Strategic

Crowdfunding + Grantmaking

What’s the problem?Philanthropy is seen, when it is seen,

as… Elitist Opaque Inaccessible Unaccountable

Fickle Arbitrary Secretive Arrogant

= Anti-Social

What’s the problem?Challenging the effectiveness of the

“strategic philanthropy” model in a complex world. …strategic philanthropy assumes that outcomes arise from a linear

chain of causation that can be predicted, attributed, and repeated, even though we know that social change is often unpredictable, multifaceted, and idiosyncratic… Emergent strategy does not attempt to oversimplify complex problems, nor does it lead to a “magic bullet” solution that can be scaled up. Instead, it gives rise to constantly evolving solutions that are uniquely suited to the time, place, and participants involved. It helps funders to be more relevant and effective by adapting their activities to ever-changing circumstances and engaging others as partners without the illusion of control.

- John Kania, Mark Kramer, & Patty Russell, “Strategic Philanthropy for a Complex World”

It doesn’t have to be this way.The social giving framework

provides new directions.

Social Giving Values

Participation Transparency Accessibility Clarity

Accountability Trust Vulnerability Open systems

SOCIAL GIVING BENEFITS

Disrupt negative power dynamics.

Tap into community and crowd power (money, knowledge, action).

Engineer for serendipitous connections.

Takes the power of joy, play & identity in giving seriously.

Millennial ready.

Philanthropy Designing for Innovation

Social Giving Overview

social media

open data

crowdfundinggiving circles

micro-grants

How?

Social Giving Overview

social media

datacrowdfunding

Today

Social MediaIf you show your human side by communicating like a human being, chances are good you will be seen as accessible and approachable. Then you are on your way to establishing a relationship and building trust.

- Marie Deatherage, Meyer Memorial Trust, Opening Up: Demystifying Funder Transparency

Social Media

Social MediaStrategically motivated sharing:

Save time! (no, really) Enhance proposal quality & fit. Celebrate & engage grantees. Accelerate organizational learning. Build thought leadership. Transparency: give an “inside look.”

Social MediaCase Study: Knight FoundationNote the high ratio of “re-tweets”

A grantee celebrating a grantmaker!

Social MediaCase Study: Case Foundation Visual content

Social MediaGetting started

Listen: start with grantees. Choose one “audience” profile. Choose one platform. Leverage your existing information assets: subscriptions, internal reports, etc.

Social Media: a word of warning

- Opening Up: Demystifying Funder Transparency

Social Media

Questions & Discussion

DataWhat’s a data strategy good for?

Save time! (yes, really) Reduce bias and arbitrary decisions. Equity in accountability (aka transparency). Attract new expertise.

DataData terms to know

Open data Big listening Ambient data

DataInitiatives: Fdn. Ctr. Reporting

Commitment

DataReporting Commitment: What is hGrant?

DataInitiative: Ashoka Feedback Labs

DataGetting started

Start simply, change culture. Share aggregate impact metrics creatively. Embrace social media. Research hGrant compatibility. Produce and share grantee perception reports.

A note on transparencyIt’s coming, with or without you.

InsidePhilanthropy.com: Speak

Truth to Money Philamplify.org: Honest Feedback to Improve Philanthropy Foundations are beginning to publish their grantee perception reports. Form 990 will be machine readable soon!

Data

Questions & Discussion

Crowdfunding for Grantmakers

Crowdfunding for Grantmakers

Save time! (ok, maybe) Surprise: the crowd has more $ and knowledge than you. Build your grantees’ capacity: capital, supporters/volunteers, new leaders.

Why should grantmakers care?

Crowdfunding for Grantmakers

Based on this evidence, the change from a hierarchical expert‐led system to a mixed expert and crowd‐based one may have large positive effects on the types of innovations that the system produces, as allowing more ideas to come to fruition has been shown to lead to increased innovation quality. Similarly, a crowdfunding approach has the ability to include individuals who would not otherwise have access to… A more diverse pool of individuals can further increase innovation.

- Ethan Mollick and Ramana Nanda, “Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts”

New study

Crowdfunding for Grantmakers

Case study: Kickstarter Curated Pages

Crowdfunding for Grantmakers

Case study: Kansas City 10% Crowdfunding Requirement

Crowdfunding for Grantmakers

Case Study: ioby grantmaker collaborations

+

Crowdfunding for Grantmakers

Case Study: StartSomeGood collaboration

+

3 pilots 4.5 x the match in crowd $

Crowdfunding for Grantmakers

Case Study: Kapor Center & Black Girls Code

+

$27K match generated $114k New messaging: Everyone’s gift matters!

Crowdfunding for Grantmakers

Getting started

Play with the platforms & give. Survey your grantees for interest. Reach out to the platform leads. Pilot a campaign match. Advanced: find your next grantee through a platform.

Crowdfunding for Grantmakers

Questions & Discussion

ResourcesStrategic Philanthropy for a Complex World

http://www.ssireview.org/up_for_debate/article/

strategic_philanthropy

Opening Up: Demystifying Funder Transparency

www.grantcraft.org/transparency

Infographic: What’s Trending With Foundations and Social Media

http://www.glasspockets.org/glasspockets-gallery/foundations-and-social-media-infographic

The Value Added of Engagement (on foundation executives using

Twitter)

http://blog.grantcraft.org/2014/01/the-value-added-of-engagement/

Knight Foundation on Twitter: https://twitter.com/knightfdn

Case Foundation on Twitter:

https://www.facebook.com/casefoundation

Resources, continuedAlso see Robert Wood Johnson Foundation’s various social media

accounts: http://www.rwjf.org

On “Big Listening,” Beth Kanter interviews Rachel Weidinger of

Upwell

http://www.bethkanter.org/listener/

Is “Ambient Data” from Social Media Channels Useful for Funders?

http://www.bethkanter.org/ambient-data/

Reporting Commitment Map

http://www.glasspockets.org/philanthropy-in-focus/reporting-commitment-map

The hGrant format used by the Reporting Commitment

http://www.foundationcenter.org/grantmakers/hgrant.html

Ashoka Feedback Labs: http://feedbacklabs.org/

Resources, continuedKansas City Community Capital Fund Case

http://www.pbs.org/idealab/2014/02/how-crowdfunding-can-be-used-as-a-community-development-tool

/

Kickstarter curated pages

https://www.kickstarter.com/discover/curated-pages?ref=home_curated

ioby collaborations

• http://www.ioby.org/nycecoschools

• http://ioby.org/memphis

StartSomeGood Network Pages (like Kickstarter’s curated pages)

http://startsomegood.com/Community/NetworkPartners

Black Girls CODE/Kapor Center case study

http://www.philanthrogeek.com/crowdfunding/ultimate-matching-grant-grantmaker-joined-crowd/

Thank you!Nathaniel James,

nathaniel@Philanthrogeek.com,

@nj140 on Twitter

www.Philanthrogeek.com, @Pg33k on

Twitter

The Philanthrogeek fire hose of links:

https://delicious.com/james.nathaniel/philanthrogeek