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DOMAIN NAMES & NONPROFITSBUILDING AND PROTECTING YOUR BRAND ONLINE
Jason FaberCanadian Internet Registration Authority
Canadian Internet Registration Authority (CIRA)
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Trust = Credibility + Reliability + Intimacy
Self-orientation
What are domain names and why do they matterFor nonprofits?
What is a domain name?
www.yourdomainname.ca
www.techsoupCanada.ca
Top level domain
Second level domain
A good domain name gives you credibility
https://www.redcross.ca/donate
www.fort-macmurry-fire.org/hr65shePbn/red-cross
OR
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Control and protect your brand online
And protecting your brand
Connect with your audience online
How to choose a great domain name for your nonprofit
The best domain name is your brand name
Think aboutkeywords
• Locations• Product or service• Tagline or campaign
Don`t overcomplicate it.
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Consider typos & common misspellings
Centre OR Center
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cancer.ca
Build a domain portfolio
CanadianCancerSociety.caRelayForLife.caCopsForCancer.ca
SmokersHelpline.ca CancerConnection.ca SoberOctober.ca
Why choose .CA for your domain name?
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.CA brands your website as
100% Canadian
.CA is Safe, Secure & Trusted
.CA can help you perform better in a Canadian Internet Search
How to adopt a puppy in Canada
.CA is more likely to be available.
Psst! We’ve got lots of .CA’s up here!
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.CA gives back.
Over half of Canadian Nonprofits
Choose .CA
How do I register a domain name?
It’s as easy as 1-2-3!1. Search for a domain2. Choose a registrar
3. Register the domain
Build a website
Key considerations1. Cost (current & future)2. Easy to use3. Mobile friendly4. hosting5. Flexible & scalable6. Customer support7. Integration options
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onlinedonations
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Domain Names & Nonprofits
h Give yourself credibility
h Take control of your brand
h connect with Canadians
Choose your .ca domain
Visit cira.ca to get started
