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Fundraising for Elites 1/8/15
1pm Eastern
The presentation will begin shortly.
Before We Get Started3
This presentation is being recorded!
The recording and slides will be emailed to you later this afternoon.
Please chat in any questions for our guest. We will answer them in the formal Q&A session
at the end of the presentation.
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Our guest presenter »Larry C Johnson, CFRE
Author of the award-wining book, The Eight Principles of Sustainable Fundraising, Larry is ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
He was awarded the Association of Fundraising Professionals’ Outstanding Development Executive distinction in 2010.
Why & What
• Are you here because you want to raise more money in 2015?
• Do you want to keep on raising more money, year in and year out?
• Do you see what you do as a calling?
©2014 The Eight Principles
LARRY C. JOHNSON, CFRE JANUARY 8, 2015
Fundraising for Elites
Bloomerang Webinar Series
My Thanks
• To each of you for parQcipaQng today • To Bloomerang, our host
Today You’ll Learn
• The primary obstacle to success • One of the eight fundamental principles governing philanthropic revenue growth
• Why it’s essenQal but counterintuiQve
A LiUle About Me
• Twenty five years in small and large programs—in staff, leadership and coaching roles.
• Built two • Closed over $50M • NaQonal scope in educaQon, health care, social service, arts, youth, community, and faith based.
Where Do You Start?
• Direct mail • Crowdfunding • Peer-‐to-‐peer • Events • Direct one-‐on-‐one solicitaQon • Telephone solicitaQon • Data regression/research
Process
• Tools • Techniques • Silver bullets
Paradigm
• Framework • Specific to you
Parameters
• Size, demography, geography and core values of both those served and those who invest
• Revenue streams • Mission • Others?
Principle
• Universal • Always operaQng • Unchanging
Gravity
Overcome the primary obstacle to success:
Start in the right place.
The Eight Principles of Sustainable Fundraising®
Principle 5: Work from the Inside Out™
Focus your fundraising first on those who, by relaQonship and/or affinity, have the strongest
reasons to give.
That is, your fundraising elites.
Your Fundraising Elites
A Fundraising Elite. . .
• Shares your endgame goals • Has dreams which are supported—and encouraged—by your organizaQon’s values
• Has a built-‐in affinity for you through relaQonship
Why Elites First?
• Focuses upon those who have the strongest reasons to give. . . and give. . .
• Networks are king: people give to people • Donors bring uneven commitment and differing resources
AcQons Not Just Ideas
• List five donors whom you feel qualify as fundraising elites.
• Imagine all the ways you can engage your elites.
You Achieve Ongoing Growth. . .
• When you understand and apply all Eight Principles and
• When you create a paradigm specific to you and that works within The Eight Principles and
• When you expend consistent effort
AcQons Not Just Ideas
• What three acQons can you take based upon what we’ve discussed today?
• List two acQviQes which you will cease doing as a result of today’s discussion.
How You Can Learn More
• “Discover the unique. . .” – hUp://www.theeightprinciples.com/
• Five complimentary one-‐on-‐one 15min consults – www.callwithlarry.net
• The Eight Principles book ($15 vs. $29) – [email protected]
Questions?
Free educational resources »
https://bloomerang.co/resources
•Daily blog post •Weekly webinars •Downloadables •Nonprofit Wrap-‐Up •Bloomerang TV
