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The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost. Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts. Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence. Past Present Future
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Engagement Strategies:
The Next Generation
How your nonprofit can live long and prosper
Sponsored by: Abila
Presented by: Votility & 19 Oaks #engageTNG
Carole Mahoney Sales & Marketing Consultant
linkedin.com/in/carolemahoney
Brent WillisCEO, Votility, Inc.
linkedin.com/in/brentwillis
Presenters
Social
@Votility
@Abila
@icarolemahoney
Attention
TV, Radio, Print Ads
Brochures
Pamphlets
Billboards
Cold Calling
Events
Tradeshows
Advertising
#engageTNG
#engageTNG
Influence
Social Media
Content
Events
Advocacy
“People influence people. Nothing influences people more than a
recommendation from a trusted friend. A trusted referral influences people more than
the best broadcast message. A trusted referral is the Holy Grail of advertising.”
- Mark Zuckerberg, Facebook
Grassroots
#engageTNG
Opportunity
People who engage in grassroots advocacy are
more likely to donate, renew membership
automatically & recruit others to your cause.
Tools
#engageTNG
Get Found
#engageTNG
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”
— Pierre Omidyar, eBay
Content Marketing
Global Reach
Automated
Convert
#engageTNG
Supporters into advocates
Advocates to donors
Donors to members
Start with the end in mind.
Analyze
Landing page views
Shares
Revenue raised
Advocacy actions taken
Consensus
#engageTNG
Legislators
Board members
Staff
Members
Constituents
Value
#engageTNG
Passion and purpose.
Increase
benefits while
decreasing
the costs
required to
provide
benefits
Focus
#engageTNG
Customize
Mobilize
Manage
Strategy
Right person. Right time. Right message.
Development
Goals
Profiles
Clear calls-to-action
Content assets
Communication channels
Development
#engageTNG
Implementation
#engageTNG
IPCR screen shots
Integrated Technology
#engageTNG
• Was the goal met?
• Which campaigns contributed the most?
• Who was most engaged?
Measurement
#engageTNG
Action
#engageTNG
• What happened?
• Why?
• What’s next?
• Download the
Essential Guide to
Nonprofit
Fundraising
• Request a 30
minute consultation
• Request a Votility
demo
Next Steps
Thank You
#engageTNG
