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• INTRODUCTION TO DAY FOR THE BRAVEJULY 29, 2015
BRAVEDAY FOR THE
PRESENTED BY
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Tweet about today’s webinar: #DayForTheBrave
Razoo Giving@Razoo@dayforthebrave Day for the Brave
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Bethany NatoliAccount [email protected]
Ghazal VaghediVP, Digital [email protected]
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Razoo is crowdfunding for causes.Together, we can lift the world.
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WHY RAZOO?
Over $400 million in donations for
nonprofits, schools, foundations, and corporate giving
The market-leading,cause-based
crowdfunding platform with over 27,000
nonprofits
Market innovatorof Giving Daysthat have raised
more than $120 million
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• Introduction to Day for the Brave• Razoo and CDR• What is a Giving Day?• Day for the Brave Campaign• Wrap-Up and Q&A
TODAY’S AGENDA
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DAY FOR THE BRAVE
On Veterans Day 2015, Razoo and CDR will be launching a 24-hour day of giving to honor those that have served our country.
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OUR GOAL
This campaign will put focus on veterans service organizations across the United States that provide much needed services and
support to veterans and their families. With the help of the nonprofits involved, we intend to bring a large focus and attention
to this day in hopes of generating thousands of donations for these organizations.
Our goal is to create a national movement of giving back to support our veterans and the nonprofits
that serve them everyday.
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WHO IS BEHIND IT?
• Day for the Brave is hosted by Razoo and CDR Fundraising Group. • Razoo is the industry leader in 24 hour giving days, with a
crowdfunding platform built to serve all 501(c)3 nonprofits.• CDR Fundraising Group is a fundraising strategy firm that
provides leading service in digital media, email, mail, DRTV, and other forms of social engagement.
• Philanthropy is the core mission of both Razoo and CDR, and each company is committed to creating opportunities to support our nation’s veterans.
•BRAVEDAY FOR THE WHAT IS A GIVING DAY?
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GIVING DAY ON RAZOO
• A powerful 24-hour online fundraising that unites communities and causes through common goals and friendly competition
•BRAVEDAY FOR THE
DAY FOR THE BRAVE CAMPAIGN
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BRAVEDAY FOR THE
DAY FOR THE BRAVE
• Our veterans answered our nation’s call and served us courageously. They put their lives on the line to protect the freedoms we all enjoy. They have proven their devotion to us and to our country. We owe them the same respect and devotion in return.
• This Day for the Brave campaign is a dedicated effort to bring together nonprofits and individuals around the country to give back to support our nation’s veterans.
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WHY SHOULD MY NONPROFIT PARTICIPATE?
• Raise funds for your organization
• Find and cultivate new donors
• Reinvigorate lapsed donors
• Empower your ambassadors to advocate and leverage their networks on your behalf
• Potential for thousands of dollars in prize money
• Ability to secure a matching grant for this campaign
• Opportunity to be part of a national movementin its inaugural year
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IS MY NONPROFIT ELIGIBLE?
• Must be 501(c) 3 nonprofit
• Must be in good standing with the IRS
• Must have a mission and programming that contributes to serving veterans and their families in U.S.
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• Visit the campaign online at dayforthebrave.org
HOW DO I REGISTER?
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AFTER REGISTRATION
• 24-48 hours to process registration and send confirmation email
• Gain administrative access to nonprofit page for Day for the Brave
• Begin to set up your page!
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NEXT STEPS
• Publicize this day of giving to your supporter base, ideally including email marketing, social media, and presence on your website
• Participate on November 11 and help increase the urgency as Veterans Day gets close by asking your supporters, members, staff and volunteers to join
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UPCOMING WEBINARS
• August - Getting Started with Day for the Brave
• September - Let’s Talk Strategy for Day for the Brave
• October - Amplify your Day for the Brave Campaign
• To register, visit Day for The Brave’s NPO Toolkit
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BRAVEDAY FOR THE
DAY FOR THE BRAVE
We hope you will join us and be a part of this national movementto raise funds and awareness for Veterans Service Organizations
around the country.
