Clothing Syrian Refugees with the

Power of Facebook

Presentation for PodCamp TorontoSaturday, February 20, 2016

Laura-Jean Bernhardson, The Clothing Drive founder& Connie Crosby, The Clothing Drive volunteer

Discussion

• How The Clothing Drive got started

• Using Facebook for growing community

• Spreading the word

• How you can help!

How The Clothing Drive got started

https://youtu.be/TWduzqvxeV0

Facebook for growing community• Public Facebook

group

Super Shopper days (events)

• information about donations & volunteering

• weekly donation needs

• calls for volunteers

• events for “Super Shopper” days

• answering questions from community

Public Facebook group

Facebook group for organizingkey volunteers

• Secret Facebook group

Knowledge sharing

• volunteer managers report on status of the shop each day

Facebook group for key volunteers

• “Secret” Facebook group (not publicly visible)

• info for keyholders, managers & regular volunteers

• daily updates

• problem-solving

• schedule in header photo

• key documents in shared files

Other tools used

•Google docs

• fundrazr.com

• theclothingdrive.org

•many hands & lots of enthusiasm!

Spreading the word

Spreading the word

• Started with flyers in Laura-Jean’s stores

• Personal Facebook post spread quickly

• Press release got us on radar of traditional media

• TV reporters showed up at hotel “pop up shop” event

• Now using social media primarily

How you can help!

How you can help!• Join the Facebook group

• Spread the word! ❤ Facebook, Twitter & your blogs and podcasts ❤

• Volunteer

• Crowdfunding supporthttp://fnd.us/c/1167C7

• Clothing donations (see Facebook group for items needed, please!)

• Sponsor a family

http://fnd.us/c/1167C7

Thank you!