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CASE STUDY: NC DOCTORS DAY
IT’S STRESSFUL BEING A DOCTOR
SINCE 1933…
OUR GOALS
Remind doctors they are appreciated (by patients, staff and NCMS)
Localize and make Doctors Day an annual celebration
Learn more about how to use social media Form new partnerships to build
membership Encourage people to donate to our
Foundation in honor of their doctor
FIRST THINGS FIRST
Took proposal to our CEO and our Communications/Membership Committee for input. (Reality check)
Hired outside design firm to brand NC Doctors Day with logo, build a website (ncdoctorsday.org) help with social media outreach
(#thxdocnc)
THE NEW LOGO
THE PLAN
Built around NC Doctor of the Year contest with winner announced on NC Doctors DayPatients, staff, colleagues nominate
doctor for awardOnline voting leading up to March
30Winner receives $5,000 to further a
professional or community project
THE LAUNCH
Launched project on Feb. 11 by inviting patients, medical staff, general public to nominate doctors
Press releases Newsletter articles, blog posts,
social media Toolkit to sponsors to push out
via their social media and other networks
THE EXECUTION
140 nominations for NC Doctor of the Year
10 finalists selected/profiles posted on website
19,424 votes cast for NC Doctor of the Year
Sent 11,000 Thank You cards with Foundation donation to our members (signing party)
2015 NC DOCTOR OF THE YEAR
WAS NC DOCTORS DAY SUCCESSFUL?
Members appreciative 22 partners 78 Twitter followers; 89 uses of
#thxdocnc 72,000 sessions on the website 13,000 Facebook actions taken
(like, share) 300,000 Facebook users reached
through paid advertising
WHAT WE LEARNED
Start planning early Friendly competition can
help Take the long view Everyone likes to be
thanked
VISIT: WWW.NCDOCTORSDAY.OR
GThank your doctor on March 30!
2016 NC Doctors Day will be bigger and better