BREAKOUT SESSION

DON’T BE AFRAID OF SOCIAL MEDIA

Tracey Cantu Corpus Christi Code Enforcement

Update your info!

Update your info!Choose your photos!

Update your info!Make a name for yourself!Choose your photos!

WWW.FACEBOOK.COM/ CODE-ENFOCREMENT-

ROX!

Keep it short!

Keep it short!Break it up!

Keep it short!Put a spin on it!

Corpus Christi Code Enforcement is committed to caring for the

community.

Removing Grime Reduces Crime!

Break it up!

Keep it short!Break it up!Put a spin on it!Mix it up!

Make it personal!

Make it personal!

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Post Peaks!

Make it personal!Peak Posts!What’s my name?!

Make it personal!Peak Posts!What’s my name?!Milestones

Make it personal!Peak Posts!What’s my name?!MilestonesEngage!

http://www.google.com/analytics

• Monitor social feeds to find potential advocates for you program.

• Be ready to deal with negative sentiment and address customer concerns quickly and honestly.

• Keep your brand voice / your mission in mind.

• Provide value and engage consistently to nurture your community.

• Develop a strategy to take your online community offline.

• Your Community can be a focus group full of insights.

• Encouraging your offline community to join you online is a great way to jump-start your community building efforts.

• Host and participate in Twitter chats to grow your network.

• Use Facebook Graph Search to learn more about your audience.

• Promote community events with Facebook and other platforms.

• Recognize the community members who engage frequently with your content and make them feel good for doing it. You can do this in the following ways: recognize them, regram their content, follow them back.

• Reach out to partner groups, departments, agencies, and organizations by sharing and retweeting posts; and by linking to their websites and pages.

• Celebrate your Wins!!!

http://www.cctexas.com/government/ccpd/code-enforcement

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