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Annual Reports 2.0Sarah McAfeeColorado Coalition for the Medically Underserved
Why go digital?
• Discover new ways to tell your story
• Reach new audiences
• Reduce environmental impact
Traditional, printed annual reports are so 2004. Welcome to the future.
Planning for a digital annual report
• What’s your budget?
• Where will it live?‒ Platform limitations?‒ Permanence of tools?
• How important is:‒ Mobile compatibility?‒ Interactivity?‒ Metrics and tracking?‒ Production value?
Lots to consider! Make sure you answer the important questions before diving in.
Planning for a digital annual report (cont’d)
• Audience Needs‒ Top down reading‒ Attention span‒ Navigation
• Technology‒ Screen size and resolution‒ Loading speed‒ Layout limitations
• Multimedia‒ Photos, videos, animations, etc.‒ Opportunities for interactivity
Lots to consider! Make sure you answer the important questions before diving in.
Transitioning to digital
• Adding digital or moving to digital?
• Speed of transition
• Distribution plan‒ Opt-in vs. opt-out
How will you communicate this change to your audience and manage their expectations?
Example: just barely digitalGoodwill of Denvergoodwilldenver.org/report
Example: standalone websiteSt. Louis County Library2012.slcl.org
Salvation Armysalvationarmyannualreport.org
Ford Foundationfordfoundation.org/2012-annualALSO:
Example: very visualCalgary Zooinstagram.com/calgaryzoo2012ar
VolunteerMatchblogs.volunteermatch.org/engagingvolunteers/infographic-2011-volunteermatch-annual-report
ALSO:
Example: interactive elementsCCMUccmu.org/2013annualreport
ALSO: Gates Foundationannualletter.gatesfoundation.org
Choosing the right tools
• Digital Editions: Issuu, Yudu, Nxtbook
• Data Presentation: Jolicharts, Tableau
• Interactivity: ThingLink
The right tool for the job makes all the difference, so choose wisely!
Don’t be afraid to try a new approachYou’re spending a lot of time on your annual report, but hardly anyone is reading it. Try something new.
Explore the possibilitiesWhy does an annual report have to follow a certain formula or look a certain way? Look for inspiration and encourage creative thinking.
Mix and match for your custom fitThere is no one-size-fits-all, so get a little experimental. A little of this, a little of that—make it all your own.
Questions?
Contact Information:
• Website: www.ccmu.org
• Phone: 720.583.1760
• Email: [email protected]
• Twitter: @CCMUtweets or @sarahdmcafee
