Aligning Strategic Plans

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Text of Aligning Strategic Plans

EDA Know Your Region Initiative

EDD/CEDS Training

NADO EDD/CEDS Training ProgramPlaceDate

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Training OverviewGuiding principles: what is economic development?Roles and characteristics of effective EDDs.Expectations for a CEDS under new guidelines.Publicly available data.2

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Guiding Principles3Economic development is process of creating wealth and raising living standards.Every community or region has unique assets that form basis of competitive advantage.Outcomes must be measurable (SMART).

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http://www.areadevelopment.com/corpSurveyResults/What is economic development?

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Source: Southwest Alaska Municipal Conference

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http://www.sovaeconomy.comSouth Hill, VA

Lynchburg, VAhttp://region2000dashboard.org

Roles of Effective EDDsConvenerResearcherAdvocateEntrepreneurLeader

The Upper Minnesota Valley Region Comprehensive Economic Development Strategy 2013-20178

EDD Core Responsibilities10Update your CEDS at least every five years.Provide recommendations to EDA regarding CEDS conformance of grant applications.Provide 1:1 match for planning grant.Submit progress reports and GPRA.Participate in peer reviews.

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http://www.sustainableplacesproject.com

14SouthWest Colorado Accelerator Program for Entrepreneurs http://goscape.org

Regional 9 EDD of Southwest ColoradoDurango, CO5 counties | 94,000 population

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http://www.nwrpc.com/Northwest Regional Planning CommissionSpooner, WI10 counties | 5 tribes | 179,000 pop

16http://www.nmdc.org

Northern Maine Development CommissionCaribou, ME2 counties104,000 pop

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http://eapdd.com

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http://eapdd.com

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http://floridarpcscorecard.com

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Discussion Examples?22ConvenerResearcherAdvocateEntrepreneurLeader

CEDS CONTENT GUIDELINEShttp://www.eda.gov/ceds

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Upjohn Institute survey of 5,000 IEDC members:

How many EDOs are aware of a CEDS in their region?

14% rural4% urban

CEDS is about the process,not the product.

Keys to approaching your CEDSUnderstand what drives local buy-in for regional economic development.Write a plan that people want to implement.Collective impact EDD alone is not responsible for achieving goals.26

Vehicle for collaborationRoadmap for prosperityFlexible framework for coordinated planningOur value proposition

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High-Quality/High-Impact CEDSIdentifies regions competitive advantage.Demonstrates EDDs grasp of key trends.Tells a compelling story about future.Commits to measurable progress.Motivates action.http://www.knowyourregion.org/wp-content/uploads/2012/05/EDA-CEDS-Standards-of-Excellence.pdf

CEDS: Suggested FrameworkVision StatementCall to Action

SMART Goals

StrategiesActions

Why

What

HowSummary background & SWOT analysisEvaluation frameworkStrategic direction & action plan28

How planners (should) thinkHow normal people thinkEDA CEDS Requirements

Why SMART goals?SpecificMeasurableAchievableRelevantTime-bound

Every goal in your CEDS should meet these criteria.

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If we wont commit to measurable progress, how can we expect stakeholders to take the CEDS seriously?

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http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdfExample: Call to Action

http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf

Example: SMART Goals

Example: SMART Goals

CEDS Hedging Hall of FameFoster the development ofEncourage the growth ofFacilitate the promotion ofSupport the creation of33

Challenges34

We dont control the economy.Of course not. But would you invest in something with no clearly defined goals or expected ROI why do we ask others to?

Challenges35We dont control decisions of other organizations that impact region.You dont have to. SMART goals are achieved through collective impact. SMART goals are what, not how.

GPRA (Jobs/PI) Totality of CEDS36

EDA CEDS Content Guidelineshttp://eda.gov/ceds/content/evaluation-framework.htm

Data/Research Challenges37Most secondary data is rearview mirror.Lack of reliable data for small/rural areas.Home-based business.Cost of primary data.Tyranny of nominal vs. percentage gains for reporting impact.Competing voices or too many cooks in regional analysis.Planner perfectionism.

4.9% of New Mexico workers or 42,500 work primarily from home

44% or 18,000 of them are economic-base or earning their income from outside the state (we estimate 20,000 now)

Economic base solos or home based workers represent 5.6% of the states economic base higher than manufacturing

60% or 25,000 of Solo home based workers are self employed

39% or 16,000 are employees allowed to work from home

NM E-Solos

http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf

Example: SMART Goals

Practicing SMART Goals40Hold 4 small business workshops this yearSupport workforce developmentMaintain the regions quality of lifeIs this a SMART goal?Why or why not?What changes would you make to it?

Performance Metrics Matterhttp://www.nado.org/performance-metrics-matter/41

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http://clustermapping.us

http://statsamerica.org

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http://youreconomy.org

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https://www.irs.gov/uac/SOI-Tax-Stats-Migration-Data

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http://flowsmapper.geo.census.gov/

CEDS CONTENT GUIDELINEShttp://www.eda.gov/ceds

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CEDS CONTENT GUIDELINES

Infusing economic resiliency into the CEDS document

. . .each CEDS must promote Regional resiliency and be unique and responsive to the relevant Region.

Economic resiliency = An areas ability to withstand, prevent, or quickly recover from major disruptions (i.e., shocks) to its underlying economic base.

CEDS serves as a critical mechanism to help regions identify vulnerabilities and withstand or recover from disruptions.

Integrating resiliency into the CEDS can take multiple forms (need to identify assets and vulnerabilities regardless)

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ResiliencyConsult NADO Resiliency Library for inspiration.Work w/ your EDD board, CEDS committee, & other stakeholders to identify a relevant definition.Identify appropriate ways to measure resiliency.Incorporate into CEDS.

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http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdfExample: SMART Goals (Resiliency)

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http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf

Example: SMART Goals (Resiliency)

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Annual Change in Real GDP, Index 2001=0(Chained 2009 Dollars)

Other Topics58Project list a love/hate relationship.Strategies for public participation.Primary data collection methods.Creative fundraising models.Others?

National Association of Development Organizations (NADO) and the NADO Research Foundation400 North Capitol Street, NW | Suite 390 | Washington, DC 20001 202.624.7806 | info@nado.org NADO.org

Regional Strategies. Solutions. Partnerships.