2015 NYC Bowling for Breastcancer.org - March 19 @ Lucky Strikes Manhattan

The Knock-Down Event of the New Year

for the Media, Marketing, and Advertising Industry

Your contributions enable us to spread critical breast cancer information

to people around the world.

6th ANNUAL

Bowling forBreastcancer.orgThursday, March 19, 2015 6–10 pm • Lucky Strike Lanes – NYC

Over 100 Companies Have Participated

Thousands of People Have Attended

1,800 registered + walk-in traffic Over 600 advertisers, agencies,

and media companies represented In 2014, the Ad Club and the CMO Club joined the

party

Contributions Have Been Generous and Have Made a Big Difference

Funds raised have supported: award-winning website

operations Spanish-language initiative online community 35% growth

raised over the last five years

$2.25 million

About Breastcancer.org

A nonprofit organization providing the most reliable, complete, and up-to-date information about breast health and breast cancer

Averages 1.3 million visits each month 16.5 million visits in 2012 Celebrating 13 years of helping women and

their loved ones make sense of the complex medical information about breast cancer

Source: Google Analytics 2013

Award-Winning Website 7,000 pages of original,

expert-reviewed content

70,000 email registrants

70-member Professional Advisory Board

Mobile optimized eHealthcare

Leadership Awards: Breastcancer.org has won multiple eHealthcare Leadership Awards for Best Site Design and Health/ Healthcare Content since 2005.

AWARDS 2011 Webby

Awards:Breastcancer.org's Breast Cancer Diagnosis Guide was selected as an Official Honoree for the Education & Reference category in the 15th Annual Webby Awards.

2011 PR News’ Nonprofit PR Awards: Dr. Marisa C. Weiss was named Nonprofit Communicator of the Year.

Breastcancer.org was awarded 4 stars from Charity Navigator two years in a row.

Source: Google Analytics 2013

16,529,926

Spanish Update

Actress Judy Reyes is Breastcancer.org’s U.S. Hispanic spokeswoman. Stars in "Devious Maids" on Lifetime Television

Day-to-Day Matters and 2013 Research News translated into Spanish in 2013

2015 Bowling Sponsorships

Perfect 300

Event Sponsor $30,000 ($21,000 deductible)

Red Carpet $30,000 ($27,500 deductible)

5th Strike

Music/Entertainment $20,000 ($17,600 deductible)

Video/Photography $20,000 ($17,600 deductible)

Agency Bonding Event $20,000

Strike Sponsorships

Health/Fitness Raffle $15,000 ($13,600 is deductible)

Demo/Presentation Table $15,000 ($13,600 deductible)

Road Warrior Raffle $15,000 ($13,600 deductible)

Strike Expert $15,000 ($13,600 deductible)

Scorecard & Trophies $15,000 ($13,600 deductible) Auction $15,000 ($13,600 deductible)

2015 Bowling Sponsorships

Lane Sponsorships

Bowling Lane $ 7,500 ($6,500 deductible)

VIP Bowling $10,000 ($8,800 deductible)

Bowl With a CMO $10,000 ($8,800 deductible)

Billiard Sponsorships

Billiards Table $5,000 ($4,465 deductible)

Supporting Sponsorships

Enthusiast $500 ($390 deductible)

Advocate $2,000 ($1,780 deductible)

Supporting $3,000 ($2,674 deductible)

Aficionado $4,000 ($3,565 deductible)

2015 Bowling Sponsorship Opportunities

Perfect 300 Event Sponsor $30,000 Superior visibility during the event with signage and company logos associated with the delivery and service of food and drinks throughout the event, including logos on napkins, coasters, and servers’ t-shirts. NOTE: Naming rights as the Platinum “Official Sponsor” is available for a negotiated price.

Sponsorship includes: 2 bowling teams (2 lanes with 16 bowlers total) plus 4 guests, for a total of 20 participants/guests at the event

Red Carpet $30,000Name and logo surrounding the entrance to the event, registration desk, name tags, coat check, and signage at the exit table with gift bag distribution. Sponsor receives immediate visibility to all who attend as they are greeted and registered, as well as visibility as the participants leave.

Sponsorship includes: 2 bowling teams (2 lanes with 16 bowlers total) plus 4 guests, for a total of 20 participants/guests at the event


Music/Entertainment $20,000 Name and logo surrounding all the music and entertainment activities, including live DJ and roaming entertainment. Sponsor will be able to raffle a device pre-loaded with music or gift card to iTunes. Excellent sponsorship for a company in the music/entertainment business as it deepens the connection between the event activities and the company’s products/services.

Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests, for a total of 12 participants/guests at the event

Videography/Photography $20,000 Name and logo surrounding all video and photography activities, including live streaming of the event, photo booths, and roaming photographers. Great sponsorship for a company that participates in the online video and photo/image creation/sharing business as it deepens the connection between the event activities and the company’s products/services.

Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests, for a total of 12 participants/guests at the event


Agency Bonding Event $20,000 ea.This first-of-its-kind special program helps connect senior media professionals from the agency with publishers and content producers. The agencies participating have agreed to make 5-6 of their senior media and account executives available to meet with the publisher/content producer teams. This meeting can be hosted as a breakfast or lunch meeting at an agreed-upon venue (either at the agency’s or publisher’s location). The meeting is intended to foster an open dialogue between the agency and sponsor with the goal of the discussions to clarify how to optimize a publisher’s/content producer’s relationship and work with the agency. These are not account-specific meetings.

Sponsorship includes: 1 bowling team (1 lanes with 8 bowlers total) plus 4 guests, for a total of 12 participants/guests at the event. Plus, 4 of your participants will have access to the preview event with CMO Club attendees.

NOTE: There is no actual or implied commitment from or on behalf of the agency to purchase advertising from or as a result of the sponsorship.


Auction $15,000 Name and logo surrounding the silent and live auctions. Several auction tables will contain items for preview and bidding. Sponsor receives high attendee visibility as attendees will be encouraged to review and bid on auction items throughout the night. Sponsor will announce the live auction winners. Excellent sponsorship for a company in the media auction business (ad network, exchange, SSP, DSP) as it deepens the connection between the event activities and the company’s products/services.

Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) for a total of 8 participants at the event

Scorecard & Trophies $15,000 High level of visibility throughout the venue as the sponsor’s logo is placed on every scorecard video screen over each of 26 lanes. At the end of the event, the sponsor will announce the winners and hand out gifts for the highest and lowest scores, most strikes, and other bowling achievements. This is an excellent sponsorship opportunity for a company in the media research or ad tech business as it deepens the connection between the event activities and the company’s products/services around measurement and scoring.



Strike Expert $15,000 Sponsor a bowling pro to walk the lanes and give advice to the bowlers. The pro will wear a sponsor-provided bowling shirt with the sponsor’s name/logo. Tip sheets with “Sponsored by” will be handed out at the registration desk as well as placed at the tables at every lane. Be visible and relevant to all participants.


Road Warrior Raffle $15,000 Receive access to all event attendees (approximately 500) with the opportunity to collect contact information from raffle participants. The raffle can include one major item or several lower-cost items, for a total value of $1,000. Sponsor will provide the item(s) and announce the winner(s) at the end of the evening.

Recommended raffle items include a tablet (iPad mini, Amazon Fire, Google Nexus), headphones, carrying case, etc. Sponsor receives high visibility as two staff members will circulate throughout the venue selling raffle tickets and collecting contact information.



Demo/Presentation Table (4 available) $10,000 Sponsors receive a 6-foot display table and signage during event. Table can be used to promote company products/services or provide sampling (e.g., fragrance, make up, chocolates).


Bowl With a CMO (4 available) $10,000In partnership with the CMO Club, the sponsor bowls with a designated CMO.

Sponsorship includes: 1 bowling team (1 lane with 8 bowlers) plus one guest pass for a total of 9 participants at the event.

Health/Fitness Raffle $ 7,500 Receive access to all event attendees (approximately 500) with the opportunity to collect contact info from raffle participants. The raffle can include one major item or several lower cost items, with a total value of $1,000. Sponsor will provide the item(s) and announce the winner(s) at the end of the evening.


2015 Bowling Lane Sponsorship Opportunities

Lane Sponsorships(37 bowling lanes available)

Bowling Lane $ 7,500 ea.1 bowling team (1 lane with 8 bowlers)

VIP Bowling Lane (8 available) $10,000 ea.Private lane and bar located in the Luxe suite. Perfect for entertaining clients!1 bowling team (1 lane with 8 bowlers)

Bowl with a CMO (4 available) $10,000 ea.Invite a CMO to bowl with your team!1 bowling team (1 lane with 8 bowlers)

Billiards Sponsorships(16 billiards tables available)

Billiards Table$ 5,000 ea.1 billiards team (1 billiards table with 4 players)

2015 Bowling Lane Sponsorship Opportunities

Enthusiast $5001 guest

Advocate $2,000Company name is listed as a sponsor, includes 2 guests

Supporting $3,000Company name is listed as a sponsor, includes 3 guests

Aficionado $4,000Company name is listed as a sponsor, includes 4 guests

Media Exposure for October 2014

Better Homes and Gardens Cosmopolitan Family Circle Fitness Forbes Parents Redbook Ser Padres SHAPE

2013 Media Placements

Website Features

Magazine Articles

Press Coverage

22

Program Funding Support

Breastcancer.org is a 501(c)(3) nonprofit organization supported by individuals,

foundations, and corporations and has been identified as a 4-star charityby Charity Navigator.“We are proud to announce Breastcancer.org has earnedour second consecutive 4-star rating. Receiving four out ofpossible four stars indicates that your organization

adheresto good governance and other best practices that

minimizethe chance of unethical activities and consistently

executesits mission in a fiscally responsible way. Only 17% of thecharities we rate have received at least 2 consecutive 4-star evaluations, indicating that Breastcancer.orgoutperforms most other charities in America. Thisexceptional designation from Charity Navigatordifferentiates Breastcancer.org from its peers anddemonstrates to the public it is worthy of their trust.”

Ken Berger, President & Chief Executive Officer, Charity Navigator August 1, 2012

2015 Bowling Sponsorship Committee Contacts

Would you like to reserve your sponsorship or do you have questions?

Johanna Shalhoub Morvan, Medialets: [email protected]

Adrienne Skinner, eMarketer: [email protected]

Lori Crenny, Breastcancer.org: [email protected]

mailto:[email protected]

Government & Nonprofit

2015 NYC Bowling for Breastcancer.org - March 19 @ Lucky Strikes Manhattan