Thailand Nutrition and Labelling Claims_2015

Dr. Tipvon ParinyasiriDirector of Bureau of Food

Thai Food and Drug Administration

inaud ti

Dr. Tipvon ParinDirector of Bureau

Thai Food and Administrati

Updates on Nutrition Labeling and Claims Regulations in Thailand

9th Seminar on Nutrition Labeling, Claims and Communication, 4-5 August 2015

2. Pre-Marketing Control

1. Legislate Notifications

3. Post -Marketing Control4. Surveillance

5. Support & Cooperate Technical Knowledge

6. Disseminate Knowledge & Develop Consumer Behavior

Responsibility of Thai FDA

2

Thai HealthPromotionFoundation

Strategies / MeasuresNutrition labeling Promotion of

Healthy foodsKnowledgeMovement

NetworkManagement

Total Balance Diet ExercisePackaged Food

Meal/Dessert

Education

Involved Agencies

Dept.Disease Control

Dept. Health

Thai FDA AcademicsUniversities

Foundationfor Consumers

Healthy people

Other

NuNutrition

3

Claim Regulation & Nutrition labeling

1

2

Nutrition Regulation

Health Claims Regulation

• Nutrition and Health Claims

• Nutrition labeling• GDA labeling

• Next step

3 Future Plan4



inaud ti











2




NetworkManagement


Meal/Dessert

Education

Involved Agencies


Dept. Health



Healthy people

Other

NuNutrition

3


1

2





• Next step

3 Future Plan4



inaud ti











2




NetworkManagement


Meal/Dessert

Education

Involved Agencies


Dept. Health



Healthy people

Other

NuNutrition

3


1

2





• Next step

3 Future Plan4



inaud ti











2




NetworkManagement


Meal/Dessert

Education

Involved Agencies


Dept. Health



Healthy people

Other

NuNutrition

3


1

2





• Next step

3 Future Plan4

Health Health Conscious Mind

Health Literacy

Health Policyy of Ministry of Public Health

Department of Department of Medical Service

Department of Health Department of HealthService Support

Department of Department of Disease Control

Department of Department of Mental Health

Department for Development of Department for Development of Thai Traditional and Alternative Traditional and Alte

Medicine

Department of medical rtment of mesciences

Department of Health

Office of Permanent Secretary

Food and Drug Food and Drug Administration

Objectiveû Life Expectancy at Birth Thailand

: Not less than 80 yearsû Life Expectancy of Healthy

: Not less than 72 years

School age (5-14 years):Obesity no more than 15%: Intelligence Quotient less than 100%

5

Strategic Management on Nutrition n (WHO)

Database

Labeling

Education & PR ReformulationStrategic Management (Reduce Sugar Fat and Salt)

(Based on Thai RDI)

(Promote with FBDGs)Education &

6

The Concept of Balance Diet

Healthy / Balanced diet

Healthier Logo

KnowledgeConceptConcept

Nutrition Labeling

GDA

Reformulation : Reduce Sugar Fat and Salt

Tool

7

Nutrition LabelingNotification of Ministry of Public Health

(No.182) B.E.2541 (1998) Voluntary

NotNot1

Tools (Nutrition labeling Based on Thai RDI)

Snack Foods Labeling Notification of Ministry of Public Health

(No.305) B.E.2550 (2007) MandatoryNotNot

2

GDA Labeling of Snack Foods (No.2)Notification of Ministry of Public Health

B.E.2554 (2011)Mandatory

GDGD3

ary

g Base

ory

)nd

8

GDA Labeling GD1 Multi Traffic LightMu3Healthier LogoHeHe2Next Step option :

Voluntary


Health Literacy







Medicine









5


Database

Labeling


(Based on Thai RDI)


6



Healthier Logo


Nutrition Labeling

GDA


Tool

7


(No.182) B.E.2541 (1998) Voluntary

NotNot1




2



GDGD3

ary

g Base

ory

)nd

8


Voluntary


Health Literacy







Medicine









5


Database

Labeling


(Based on Thai RDI)


6



Healthier Logo


Nutrition Labeling

GDA


Tool

7


(No.182) B.E.2541 (1998) Voluntary

NotNot1




2



GDGD3

ary

g Base

ory

)nd

8


Voluntary


Health Literacy







Medicine









5


Database

Labeling


(Based on Thai RDI)


6



Healthier Logo


Nutrition Labeling

GDA


Tool

7


(No.182) B.E.2541 (1998) Voluntary

NotNot1




2



GDGD3

ary

g Base

ory

)nd

8


Voluntary

Nutrition Labeling RegulationNotification of Ministry of Public Health (No.182) B.E.2541 (1998)

1. Food products with nutrition claims

2. Food products defining consumer groups

3. Food products utilizing food value in sale promotion

4. Other foods to be notified by FDA

Nutrition information is difficult to use

Survey : Using and Understanding of nutrition labeling for Thai people (2009)

survey: 2,000 people

Mandatory

suKnow

Use information

Understanding

89%

62.8%

54.4%

Result

Conclusion

Including 5 stratum that are Bangkok, North, South,

North-eastern, and Central

informatio

Objective : To know the situation of using nutrition labeling in Thai.

1

9

“Consume in small amount and exercise more for healthy condition”

˛ 5 priority types of Snack Foods

Snack Foods Labeling RegulationNotification of Ministry of Public Health (No.305) B.E.2550 (2007)

2

Calories

Fat

Sugar

Sodium

Carbohydrate

Protein

• Fried or baked potato chips• Fried or baked corn chips/popcorns• Rice crisps or Extruded snack• Crackers or Biscuits• Filling wafer

spopcorns•

•

˛ Recommended statement

˛ Obligatory Nutritional labeling

Compulsory

10

q Fried or baked potato chips q Fried or baked corn chipsq Rice crisps or Extruded snackq Crackers or Biscuits q Filling Wafer

Front-of-pack

Ministerial Notification (2011) B.E. 2554Re: Labeling Requirement of Snack Foods (No.2)

GDA Labeling (Guideline Daily Amounts) Regulation

Producer affected about 100 companies

5 priority types of Snack Foods

3

11

Laboratory analyst

ProducerAcademy

sector

Consumer

Public awareness

Monitoring / Monitoring / Evaluation

Educational Materials

Rolling on GDA in Thailand

Training

GDA Regulation (Thai FDA)

EducateAnalysis

consult

12









Mandatory

suKnow

Use information

Understanding

89%

62.8%

54.4%

Result

Conclusion



informatio


1

9




2

Calories

Fat

Sugar

Sodium

Carbohydrate

Protein


spopcorns•

•



Compulsory

10


Front-of-pack





3

11

Laboratory analyst

ProducerAcademy

sector

Consumer

Public awareness




Training


EducateAnalysis

consult

12









Mandatory

suKnow

Use information

Understanding

89%

62.8%

54.4%

Result

Conclusion



informatio


1

9




2

Calories

Fat

Sugar

Sodium

Carbohydrate

Protein


spopcorns•

•



Compulsory

10


Front-of-pack





3

11

Laboratory analyst

ProducerAcademy

sector

Consumer

Public awareness




Training


EducateAnalysis

consult

12









Mandatory

suKnow

Use information

Understanding

89%

62.8%

54.4%

Result

Conclusion



informatio


1

9




2

Calories

Fat

Sugar

Sodium

Carbohydrate

Protein


spopcorns•

•



Compulsory

10


Front-of-pack





3

11

Laboratory analyst

ProducerAcademy

sector

Consumer

Public awareness




Training


EducateAnalysis

consult

12

GDA Label for Networks UsingNutrition Association of Thailand

Thai Dietetic Association

Institute of Nutrition, Mahidol University

13

Fatless Belly Thais Network

˛ Nephropathy˛ Hypertension

˛ Non-Communicable Diseases (NCDs)

Sweet enough Network

˛ Diabetes mellitus˛ Overweight and Obesity

Low salt Network˛ Heart disease˛ Cardiovascular

disease

Laboratory analyst Producer Academy

sector

Consumer

Public awareness




Training


EducateAnalysis

consult

142015

N=481 N=1,14920122011

(Feb 2012)(Feb 2011)N=1,746

2013

(Feb 2013)

Mandatory GDA Labeling(5 Types of Snacks )

Results:

Start Number of GDA labeling compliance

increased significantly

10.4 %

45.1 %

81.7 %85.4%

n = n = 518

n = 50

n = 1,427

N=2,1092014

(Feb 2014)

n =1,801

15


1 Voluntary GDA Labeling y(Other food products)

N=1,559 N=2,07520122011

(Feb 2012)(Feb 2011)N=4,107

2013

(Feb 2013)

Product name List :Daily product/ Tea & Coffee/ Cereal Beverage/ Breakfast Cereal / Chocolate product/ Ready to eat (soup)

Results:

N=

Start

Other food products’ labels have shownGDA labeling on Front of Pack (FOP).

Results:

5.9 %6.7 %

12.5 %13.6%

n = 92 n = 140

n = 514

n = 751

N=5,4982014

(Feb 2014)

16


2




13







disease


sector

Consumer

Public awareness




Training


EducateAnalysis

consult

142015

N=481 N=1,14920122011

(Feb 2012)(Feb 2011)N=1,746

2013

(Feb 2013)


Results:



10.4 %

45.1 %

81.7 %85.4%

n = n = 518

n = 50

n = 1,427

N=2,1092014

(Feb 2014)

n =1,801

15



N=1,559 N=2,07520122011

(Feb 2012)(Feb 2011)N=4,107

2013

(Feb 2013)


Results:

N=

Start


Results:

5.9 %6.7 %

12.5 %13.6%

n = 92 n = 140

n = 514

n = 751

N=5,4982014

(Feb 2014)

16


2




13







disease


sector

Consumer

Public awareness




Training


EducateAnalysis

consult

142015

N=481 N=1,14920122011

(Feb 2012)(Feb 2011)N=1,746

2013

(Feb 2013)


Results:



10.4 %

45.1 %

81.7 %85.4%

n = n = 518

n = 50

n = 1,427

N=2,1092014

(Feb 2014)

n =1,801

15



N=1,559 N=2,07520122011

(Feb 2012)(Feb 2011)N=4,107

2013

(Feb 2013)


Results:

N=

Start


Results:

5.9 %6.7 %

12.5 %13.6%

n = 92 n = 140

n = 514

n = 751

N=5,4982014

(Feb 2014)

16


2




13







disease


sector

Consumer

Public awareness




Training


EducateAnalysis

consult

142015

N=481 N=1,14920122011

(Feb 2012)(Feb 2011)N=1,746

2013

(Feb 2013)


Results:



10.4 %

45.1 %

81.7 %85.4%

n = n = 518

n = 50

n = 1,427

N=2,1092014

(Feb 2014)

n =1,801

15



N=1,559 N=2,07520122011

(Feb 2012)(Feb 2011)N=4,107

2013

(Feb 2013)


Results:

N=

Start


Results:

5.9 %6.7 %

12.5 %13.6%

n = 92 n = 140

n = 514

n = 751

N=5,4982014

(Feb 2014)

16


2

Survey on consumers’ utilization of GDA Labeling

Objective1) To know the situation of using GDA labeling in Thai.2) To adjust the consumer education campaigns In the future

Survey : 2,000 people(June - July 2012 and 2013)

including 5 regions that are Bangkok, North, South, North-eastern, and Central

Result

GDA Labeling are Easy to Understanding Conclusion;

g

57 %

54 %

64 %

Know

Understanding

Use information

2012 - 2013 2014

52 %

51 %

62 %

17


3 Claim Regulation & Nutrition labeling

1

2





• Next step

3 Future Plan

18


(No.182) B.E.2541 (1998) Voluntary

NotNot1




2



GDGD3

ary

g Base

ory

)nd

19

GDA Labeling GD1 Multi-Traffic LightMuMu3Healthier LogoHeHe2Next Step options :

Voluntary

Reduce•educeedu• Sugar•

SugarSugarSuSuSu••• Fat•

FatFaFa• Salt

Policy :PoliPoli

Next step : GDA labeling

ß All types of snack foodß Chilled and

frozen ready-to-eat meals

ß Instant foodß Nutrition Survey

Simply Nutrition Information

Improve nutrition labeling

All types of fooddeclare nutrition

labeling

Improvement of Nutrition Labeling Extension of Nutrition and GDA Labeling

Healthy Population

Phase 2Phase 3

Phase 1

20

1





Result


g

57 %

54 %

64 %

Know

Understanding

Use information

2012 - 2013 2014

52 %

51 %

62 %

17



1

2





• Next step

3 Future Plan

18


(No.182) B.E.2541 (1998) Voluntary

NotNot1




2



GDGD3

ary

g Base

ory

)nd

19


Voluntary



FatFaFa• Salt

Policy :PoliPoli








labeling


Healthy Population

Phase 2Phase 3

Phase 1

20

1





Result


g

57 %

54 %

64 %

Know

Understanding

Use information

2012 - 2013 2014

52 %

51 %

62 %

17



1

2





• Next step

3 Future Plan

18


(No.182) B.E.2541 (1998) Voluntary

NotNot1




2



GDGD3

ary

g Base

ory

)nd

19


Voluntary



FatFaFa• Salt

Policy :PoliPoli








labeling


Healthy Population

Phase 2Phase 3

Phase 1

20

1





Result


g

57 %

54 %

64 %

Know

Understanding

Use information

2012 - 2013 2014

52 %

51 %

62 %

17



1

2





• Next step

3 Future Plan

18


(No.182) B.E.2541 (1998) Voluntary

NotNot1




2



GDGD3

ary

g Base

ory

)nd

19


Voluntary



FatFaFa• Salt

Policy :PoliPoli








labeling


Healthy Population

Phase 2Phase 3

Phase 1

20

1

Goal

• Industry : Reformulation• Consumer : Change behavior

Outcome

Healthy

Population

Stakeholder

Actuation

Executive Committeeee : (Board)

• Nutrient Profile

• Simplified Logo

Consumer

Education

• Guidelines

for Healthier Logo

Scientific

Experts

Standard setting

/ Certificationn

Function

• Consumer education and

public awareness

• High – income cooperation

• Driven -simplified logo

to consumer

• Inspection and certification,

Monitor and law enforcement

F

Simplified logoPolicy :

Reduce Sugar Fat and Salt

21

Next step : Healthier Logo2

22

Next step : Healthier LogoInformative Healthier logo Presumptive

Goal : to prevent obesity & dietet-et-related NCDs

1. To encourage industry to reformulate for

healthier products

2. To help consumer easily identify and select

healthier food products .

Healthier People

Step of Obtaining Healthier Logo

1. Select Food groups

2. Set up criteria

3. Certify

4. Monitor and Evaluate

5. Educate consumers

• Main dish

• Milk and milk product• Beverage • Instant food product• Rice• Cooking oil• Salty condiment• Snack products

ÿ Criteria :• cut of score system • based on 100 KcalÿNutrient : Protein, Total fat, Saturated fat, Fiber, Sodium, Sugar, Calcium, Iron

2

Food Groups

23

Next step : Healthier LogoMechanism and Activities

2

24

Next step : Multit -ti-Traffic Light Labeling

International Health Policy Program Thailand

Thai FDA

Another option: Multi-traffic light

Quick survey on consumers’ perception of FOP conducted by IHPP and Thai FDA

Waiting for result

Be implemented instead of GDA monochrome ???

3

Goal


Outcome

Healthy

Population

Stakeholder

Actuation



• Simplified Logo

Consumer

Education

• Guidelines

for Healthier Logo

Scientific

Experts

Standard setting

/ Certificationn

Function


public awareness



to consumer



F



21


22




healthier products



Healthier People



2. Set up criteria

3. Certify



• Main dish



2

Food Groups

23


2

24



Thai FDA



Waiting for result


3

Goal


Outcome

Healthy

Population

Stakeholder

Actuation



• Simplified Logo

Consumer

Education

• Guidelines

for Healthier Logo

Scientific

Experts

Standard setting

/ Certificationn

Function


public awareness



to consumer



F



21


22




healthier products



Healthier People



2. Set up criteria

3. Certify



• Main dish



2

Food Groups

23


2

24



Thai FDA



Waiting for result


3

Goal


Outcome

Healthy

Population

Stakeholder

Actuation



• Simplified Logo

Consumer

Education

• Guidelines

for Healthier Logo

Scientific

Experts

Standard setting

/ Certificationn

Function


public awareness



to consumer



F



21


22




healthier products



Healthier People



2. Set up criteria

3. Certify



• Main dish



2

Food Groups

23


2

24



Thai FDA



Waiting for result


3

25

Activity related to reduction of Obesity and NCDs :

“Reduce sugar consumption”

25


Reduction of package size

Reformulation

Measures-driven project on determination of the appropriate size of a sugar sachet

26

Sugar TAX

Concept

Reduce sugar consumption

2. WHO recommended intake free sugar less than 6 teaspoon(24 gm)Sugar from snack/dessert less than teaspoon(4 gm)

Why sugar sachet containing 4 gm ?

1. The statistics sugar consumption in Thai people increased steadily over the last 10 years. This seems to cause non-communicable diseases (NCDs)(Non-communicable diseases; NCDs)

3. Sugar consumption in Thailand = 25 teaspoon/day or 100 gmThai Health Promotion Foundation, 2012

To reduce size of a sugar sachet into an appropriate size Reduce sugar consumption

Goal

4. The behavioural survey of adding sugar during taking a break showed that the average amount of sugar consumed equals to the amount of sugar filled in the sachet.

Measures-driven project on determination of the appropriate size of a sugar sachet,, 2014

27

Reduce sugar consumptionn

Supply pull

Manufacturers:Be encouraged to produce

4 gm of sugar/sachet and label net content on the packet

Demand push

• Government and Business: Be encouraged to use 4 gm of sugar/ sachet

• Consumer: Public Relation

Board of Thai Health Promotion Foundation has proposed this issue to the cabinet for approval to reduce sugar to four grams/sachet.

28

Food and Drug Administration



25



25



Reformulation


26

Sugar TAX

Concept







Goal



27


Supply pull



Demand push




28




25



25



Reformulation


26

Sugar TAX

Concept







Goal



27


Supply pull



Demand push




28




25



25



Reformulation


26

Sugar TAX

Concept







Goal



27


Supply pull



Demand push




28




29


1

2





• Next step

3 Future Plan30

Nutrition Claims

List 4 : Criteria for Nutrition Claims in Food Labeling

Nutrient content claim Comparative claim Nutrient function claim

29 Nutrients

conte1

arative 2

ctio

3

Nutrition Claims in Food LabelingNotification of Ministry of Public Health No.182 (1998) “Nutrition Labeling”

the level of nutrient or energy in food

compares of nutrient compares of nutrient contents or energy

“Less than of Fewer”“More than”“reduced”

“Source of Calcium” “High in Fiber”

“Low Fat”31

(Draft) Guidelines for Use of Health Claims

ß Must be safe and complied with the Notification of the Ministry of Pubic Health

ß Novel Food also having passed safety assessment

ß Must display nutrition labeling as designated in MoPH No.182(1998) “ Nutrition labeling”

Other function claims Reduction of disease risk claims

Scientific Substantiation

• Systematic review, Meta-analysis or

• Scientific opinion of department organization or expert scientific bodies or

• Well-designed human intervention study(full version)

Nutrient function claims

• Well-designed human intervention study and at least one of the following documents must be submitted :

(1) Systematic review, Meta-analysis or

(2) Scientific opinion of department organization or expert scientific bodies

s

Refer : Guidelines for Use of Nutrition and Health Claims , CODEX (23-1997)

Update, 2015

32


(Other than 29 claims)

29


1

2





• Next step

3 Future Plan30

Nutrition Claims



29 Nutrients

conte1

arative 2

ctio

3






“Low Fat”31














s


Update, 2015

32



29


1

2





• Next step

3 Future Plan30

Nutrition Claims



29 Nutrients

conte1

arative 2

ctio

3






“Low Fat”31














s


Update, 2015

32



29


1

2





• Next step

3 Future Plan30

Nutrition Claims



29 Nutrients

conte1

arative 2

ctio

3






“Low Fat”31














s


Update, 2015

32



Approval Process of Health Claims

Apply

check the completionof evidences

experts considerand comment on the quality of evidence

Conclusion

Considered and endorsed bysub-committee

Approved

Permitted

Not approved

Thai FDA

33

Rejected

Expected Duration : 1 12

years


1

2





• Next step

3 Future Plan34

Future Plan

Nutrition Labeling• Extension of positive nutrient function claim– Initiated & proposed with supportive documents by industry– Considered and approved by Thai FDA

• Revised Notification of MOPH No. 182– Update Thai RDI of Sodium to 2,000 mg– Update serving size reference regarding Thai consumption

behavior

• Trans fat– Set up trans fatty acid intake less than 1% Energy (FAO,

2010)– Cooperate with industry and academia to find out other

modified technology– Educate consumers

GDA Labeling• Extension of GDA labeling

All snack food and Meals35

1

2Mandatory ???

Future Plan

Healthier Logoû Setting criteria

û Setting Inspection and Monitoring system

û Public Awareness

û Educate consumer

Health Claims û Establish Notification of Ministry of Public Health

36

3

5

Multi-Traffic Light

4

Voluntary


Apply



Conclusion


Approved

Permitted

Not approved

Thai FDA

33

Rejected


years


1

2





• Next step

3 Future Plan34

Future Plan



behavior






1

2Mandatory ???

Future Plan



û Public Awareness

û Educate consumer


36

3

5

Multi-Traffic Light

4

Voluntary


Apply



Conclusion


Approved

Permitted

Not approved

Thai FDA

33

Rejected


years


1

2





• Next step

3 Future Plan34

Future Plan



behavior






1

2Mandatory ???

Future Plan



û Public Awareness

û Educate consumer


36

3

5

Multi-Traffic Light

4

Voluntary


Apply



Conclusion


Approved

Permitted

Not approved

Thai FDA

33

Rejected


years


1

2





• Next step

3 Future Plan34

Future Plan



behavior






1

2Mandatory ???

Future Plan



û Public Awareness

û Educate consumer


36

3

5

Multi-Traffic Light

4

Voluntary

THANK YOU

Thai Food and Drug Administrationhttptp:////wwww.

gw.fda

gda.

ga.mophh.h.googo.o.th