Mc donalds nascar_ppt_07

People/Service Product Place Promotion Price Profit

Service OptimizationService OptimizationWhat do NASCAR drivers have in common with our customers?What do NASCAR drivers have in common with our customers?

Answer: Answer: They want to come in and Get out ASAP. ( 100%)They want to come in and Get out ASAP. ( 100%)

What do Pit Crews and McDonald’s Crews have in common?What do Pit Crews and McDonald’s Crews have in common?

Answer: Answer: We want to get them out ASAP.We want to get them out ASAP.

We can learn from NASCAR!!!We can learn from NASCAR!!!


Pit Crew efficiencyPit Crew efficiency• Comprised of 8 crew. They change 4 tires, deliver 22 Comprised of 8 crew. They change 4 tires, deliver 22

gallons of gas, peel away a window sticker, clean the gallons of gas, peel away a window sticker, clean the front grill, and make chassis adjustments in 13-17”.front grill, and make chassis adjustments in 13-17”.

1.1. Front tire changerFront tire changer ….. Presenter….. Presenter2.2. Front tire carrierFront tire carrier …..….. RunnerRunner3.3. Rear tire changerRear tire changer …..….. CashierCashier4.4. Rear tire carrierRear tire carrier …..….. Order TakerOrder Taker5.5. Jack manJack man …..….. Grill PersonGrill Person6.6. 2 Gas men2 Gas men …..….. Initiator/AssemblerInitiator/Assembler7.7. SpotterSpotter …..….. Observation ManagerObservation Manager


Pit Crew efficiencyPit Crew efficiency

1.1. TrainingTraining = = includes subtletiesincludes subtleties2.2. PracticePractice == crew in same positionscrew in same positions3.3. ExperienceExperience == no new crewno new crew4.4. PreparedPrepared == ready for immediate needsready for immediate needs5.5. A desire to excel A desire to excel == a winning attitudea winning attitude6.6. Set Goals Set Goals == work together on targets work together on targets7.7. Celebrate success Celebrate success == building a team building a team

.. Service Optimization workshops will provide all the Service Optimization workshops will provide all the information to set up our stores to deliver the fastest information to set up our stores to deliver the fastest

service possibleservice possible


Pit Crew = McDonald’sPit Crew = McDonald’s• Very similar with assigned Very similar with assigned

responsibilitiesresponsibilities• Sense of urgency and team workSense of urgency and team work• Individual responsibilitiesIndividual responsibilities• Trained/StaffedTrained/Staffed


Showcase O/OShowcase O/OJeff GamblesJeff Gambles

Susan ChrismanSusan ChrismanDarren SellsDarren SellsTim ThomasTim Thomas


Service FocusService FocusTargetsTargets

PeoplePeople

Pre-Shift ChecklistPre-Shift Checklist


Staffing, Scheduling & Training

Equipment Placement, Layout & Labeling(Save Steps, Bends & Reaches: Make it Easy)

Production Management/KVS

Shift Preparation

Shift Management

Targets / Motivation

Capital Investments

$

$ $

People/TrainingPeople/Training

Staffing Training


ReturnReturn• Costs $580 to replace each employeeCosts $580 to replace each employee

• Decrease crew labor by $5,032 annuallyDecrease crew labor by $5,032 annually

• Service times 42 seconds lowerService times 42 seconds lower

• Adding 10 cars during peak adds $16,000 in Adding 10 cars during peak adds $16,000 in annual sales growthannual sales growth

$ $ $


Car Count Car Count ClubClub

• 30% participation30% participation• Achieving 80 + carsAchieving 80 + cars• LY 70% entered Car ClubLY 70% entered Car Club


KVS “GO LOW”KVS “GO LOW”Poker TournamentPoker Tournament

Fri35

Sat50

Sun45

Mon35 Wed

40

205


IncentiveIncentive•KVS “GO LOW” KVS “GO LOW” Poker TournamentPoker Tournament• Weekly top 25 % - drawing

• Winners distributed equally through co-ops• Top prize $800 in each co-op• Corporation Contribution• $70 per restaurant

Food

Mc donalds nascar_ppt_07