8
Premium Spirits Brands Benefiting in Global Market–Ken Research

Latin america alcoholic beverages industry,asia pacific alcoholic beverages market,asia alcoholic beverages market-ken research

Embed Size (px)

Citation preview

Page 2: Latin america alcoholic beverages industry,asia pacific alcoholic beverages market,asia alcoholic beverages market-ken research

Spirits or alcoholic drinks market is thriving in the global market with billionsof dollars revenue. The global spirits are Brandy & Cognac, Gin, Rum,Tequila, Vodka and Whiskies. It was estimated that the value share of spiritsin the global alcoholic beverages industry will increase by the year 2021.Asia-Pacific will top the chart followed by North America in the global spiritsor alcoholic drinks market. However, the market is all set to witness adecline in the Middle East, Africa, Latin America, Western Europe andEastern Europe.

Global spirits sector is dominated by Asia-Pacific brands. Jinro is South Koreabased brand and is the leading spirits brand in the global Spirits sector. Indiabased Officers Choice is the second largest brand globally, followed by RedStar Er Guo Tou and Niu Lan Shan which are China based brands.

Page 3: Latin america alcoholic beverages industry,asia pacific alcoholic beverages market,asia alcoholic beverages market-ken research

The leading distribution channels for the global spirits are hypermarkets &supermarkets. The ten high potential countries in the global spirits areAustralia, South Korea, the UAE, Brazil, Chile, the US, Canada, Romania,France, and Germany.

According to the research report “Opportunities in the Global Spirits Sector:Analysis of Opportunities Offered by High Growth Economies” involvesglobal economy, an analysis on global spirits sector with consumptionanalysis worldwide, identifying the top brands at a global and regional level,key distribution channels for spirits in the global market, the level ofcompetition worldwide, identify high potential countries, creating a risk-reward analysis with multiple parameters, growth drivers, latestdevelopments, effective product promotion, future inhibitors,premiumisation (luxury or more exclusive or more affordable), effects ofglobal recession and growth within emerging markets.

Page 4: Latin america alcoholic beverages industry,asia pacific alcoholic beverages market,asia alcoholic beverages market-ken research

Global spirits competitors are Agave Loco LLC, Alberta Distillers Limited,Asbach Gmbh, Bacardi Limited, Bardinet S.A.S, Blavod Drinks Ltd., BodegasRey Fernando de Castilla, Bodegas Williams & Humbert, Brooklyn Gin, Brown-Forman Corporation, Camus, Carrington Distillers (Ont) Ltd, Jun, "OAKPOLAND" General Partnership Jerzy Markiewicz, 3 Medronhos, AB Stumbras,AF INTERNATIONAL CORP, Agave Industries India Ltd., Agave Tequilana Prod. YComercializadores, S.A. C.V., Agropecuária Grande Sul Ltda, AguardienteLlanero, Aivy Vodka, Akwawit-Polmos S.A, Diageo plc, Pernod Ricard andBrown-Forman Corp.

The increasing global young population reaching the legal drinking age (LDA),recovering economy, and the increase in consumer spending limit, increase inmiddle income population across Asia-Pacific, Middle East Asia, and LatinAmerica regions are the major factors driving the growth in the global spiritssector. Majority of the population consider drinking a way to unwind andrelax after a long day. Therefore, the large working population worldwidecontinue to support the spirits sector and demand for quality spirits.

Page 5: Latin america alcoholic beverages industry,asia pacific alcoholic beverages market,asia alcoholic beverages market-ken research

Global economy has its own set of opportunities and threats for spiritsbusinesses. The spirits sector revenue grew at a double-digit rate due torecuperating economy and increasing demand for higher-value spirits indeveloped countries. Global spirits sector is growing at varied rate across theworld. In global mature markets, where there is a stagnant consumptionlevel spirits prices have risen that facilitated industry revenue growth.Factors that affect the growth of global spirits are improvements in thequality, improved marketing and advertising activities. Westernization is alsoaffecting the global youth population.

Spirits are considered to be more of a status symbol with the association ofpremium labels, quality and taste. Therefore, premium spirit brands are highon demand compared to other spirits. The mere presence of a popular brandin the market has increased the demand for premium quality alcoholicbeverages. The demand for premiumization across all categories of spiritshas witnessed bright prospects for global spirits market growth over thecoming years.

Page 6: Latin america alcoholic beverages industry,asia pacific alcoholic beverages market,asia alcoholic beverages market-ken research

Topics Covered in the Report

Global spirits market research report Global spirits market segmentationGlobal spirits industry analysisAsia-Pacific alcoholic beverages marketGlobal alcoholic beverages market researchglobal alcoholic beverages market revenue North America alcoholic beverages market Asia alcoholic beverages marketEurope alcoholic beverages market researchGlobal spirits production and consumption Global spirits market research future outlookLatin America alcoholic beverages industry Global gin demand and consumption analysisGlobal Vodka market consumption trends