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Companys facts
• Established in 1906 by “will keith Kellogg”
• Product manufactured by 18 countries.
• It has been marketed in more than 180 countries.
• Kellogg’s were the global leader of producing breakfast cereals.
Kellogg’s in india
• Kellogg’s entered Indian market in year 1994.
• Product offered by them corn flakes, wheat flakes , biscuits , coco pops.
• Kellog’s invested U.S $65 millions to enter indian market.
• Attractive huge population over 950 million inhabitants.
Why to go for corn flakes
• Children who eat cereal for breakfast are more mentally alert, and less tired.
• A bowl of cereal in the morning will help children maintain a healthy diet.
• cornflake is also a good source of vitamins, minerals as well as proteins, and carbohydrates.
• Corn flakes taken with a cup of milk and some freshly cut fruits have proven to be an extremely nutritious and healthy breakfast cereal.
study carried out by the Purdue University
Failure of Marketing
• Lack of survey
• Ignorance of culture aspects
• Kellogg’s were too much confident of product
• Lack of promotional activity
• Lack of proper pricing policy
Before launching a product
• Before investing market survey is to be done
• Understanding cultural of country
• Price policy should be according to consumers point
Advertisement strategy
• Catchy phrases
“Jaago jaise bhi, lo kellogss he”
“Andar se khush,to bahar se khush”
“Shuruaat sahi toh din sahi ”
• Focus initially on communicating the nutritional value
• Popular health conscious celebrity brand ambassador (lara dutta,karishma Kapoor,sakhi tanwar).
• Making advertisement on childrens ,taking tiger and beer as cartoon
Factors effecting buying behavior
• Cultural factor
• Social factor
• Personal factor
• Psychological factor