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ONLINE MARKETINGIN THE UK RESTAURANT BUSINESS

#food107 M

#breakfast24 M

#lunch

#dinner21 M

#hungry

#chocolate19 M

#foodie#ice-cream

#coffee21 M

#instafood25 M

#yummy35 M

#foodporn29 M

#delicious19 M

#eat #cupcakes

#clean eating

The most popularfood-related hashtags on Instagram

May 12 Aug 12 Nov 12 Feb 12 May 13 Aug 13 Nov 13 Feb 13 Apr 140

1M

2M

3M

4M

5M

6 M

Average monthly searches for restaurants in the UK

Total

Mobile

2 in 3 of restaurant websitesin the UK are not mobile-friendly

That's INSANE!

1 out of 3 restaurant searches are mobile

The drop in mobile searches around September 2013 might be related to the increase of smartphone apps for searching and discovering places to eat.

1 out of 2 searches involve looking

for contact info

69% of mobile searches lookup the location

1 out of 3 searches result in a call to

the restaurant

88% of restaurants use an online booking technology

In 2014, over 31% of OpenTable bookings were made on mobile

31%

88%

positive tweets

negative tweets 55% of UK users log on to Twitter when

they are in a restaurant.

About 37% of restaurants in London have active Twitter accounts

37%1 in 2 people regularly take photos of their meals

57% of UK Twitter users share tweets about food and restaurants they have

experiencedabout the restaurant scene in London from January to May 2014

1 Million tweets

Sources:

#birdsignals community, Vision Critical, 2014Google Keyword PlannerHibu UKInstagramOpenTable UKTelmetricsTwitter UKTwizooxAd

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