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Gelato-go franchising proposal 2014 - Fastest rising Gelato brand in Miami

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Our presentation for Potential inventors interested in our brand

Text of Gelato-go franchising proposal 2014 - Fastest rising Gelato brand in Miami

  • 1. Gelato-go Franchising andGelato-go Franchising and Marketing strategy 2014Marketing strategy 2014
  • 2. Our Awesome Product We make our own Gelato base daily with fresh ingredients. Our dairy flavors use low-fat milk with cream and no butters or eggs, while our Sorbets are made with seasonal fruit and water only. Exclusive ingredients include prestigious Pistachio from Bronte (Sicily) and Nocciola (Hazelnut) from Piemonte. Differently from any other ice cream or gelato producer, our product isnt made with a stabilizing industrial base and uses only natural fats (milk and whipped cream) and fresh fruit.
  • 3. The Gelato-go Team We are three young Italian friends and we opened the first Gelato-Go on the sunny Ocean Drive in the heart of South Beach, on January the 18th 2013. Gelato maker Antonio Arminio, who learned the skill from his father, in the Gelato and Pastries business for over 40 years, is in charge of the Production. Domenico DAddio (left) manages the Finances and the Business Developments while Alessandro Alvino (right) is in charge of all the Marketing and Communication.
  • 4. About our brand Only 18-months-old and the most prestigious media are talking about us: http://goo.gl/1uE9wy http://goo.gl/sS83pi http://goo.gl/a2es0K http://goo.gl/0N6CKQ http://goo.gl/RzQQ8p
  • 5. About our brand Only 18-months-old and the most prestigious media are talking about us: http://goo.gl/SZfq7x http://goo.gl/2bSWwe http://goo.gl/o8OQTh
  • 6. Our reputation Our customers love us top ranking on Tripadvisor, Yelp and Zagat:
  • 7. Featuring Top events
  • 8. Pricing package at a glance Una tantum fee of $ 30.000 due at the signing of the Franchising agreement; 4% of the Total Revenues of the Franchisee store, due every 7th of each month (based on previous month results); Ask us for the Franchising agreement for additional information! * To be detailed in the Franchising agreement
  • 9. Gelato-go Support Support during the Build Up of the Shop and for the Opening; 2 months of training with our Gelato Chef (house and meals will be paid by the Franchisee) with one of our Gelato Maestro; Monthly visit of a Gelato-go team member once the Shop is up an running to discuss and check the following: 1. The previous month actual results; 2. The Quality of the output and service provided (they must be in line with the Gelato-go standard); 3. Any other issue the Franchisee will need to discuss in person with the franchiser; Negotiate discounts with existing vendors and evaluate new ones which will be shared by all the Gelato-Go locations. * To be detailed in the Franchising agreement
  • 10. Franchising Marketing Strategy 2014 Gelato-go marketing strategy 2014 will be focused on BTL (Below the line) activities, such as local advertising, PR and social media. Low budget online advertising ($200-400/monthly) through Yelp ads, Google Adwords, Facebook ads. Earned/free media will be prioritized, such as: PR (press reviews), Catering Events, instore and online promotions (loyalty cards and Groupon). Building awarness and online reputation through Tripadvisor and Yelp. Flyers and discounts cards distribution. * To be detailed in the Franchising agreement
  • 11. Corporate Support with: Website and email set up Deals, promotions and loyalty programs Online reviews Digital advertising campaigns Flyers, Menu and merchandising Location fit parent company look and feel Events and PR Social media marketing * To be detailed in the Franchising agreement
  • 12. Corporate website and email PR connection Google SEO and Adwords campaigns Facebook ads Yelp/Tripadvisor marketing, page set up and review management support Social media marketing Online marketing support
  • 13. Flyers, Menu and Promotions
  • 14. Our stores Look & Feel
  • 15. Contact us!