Gelato-go Franchising and Gelato-go Franchising and Marketing strategy 2014 Marketing strategy 2014

Our Awesome ProductWe make our own Gelato base daily with fresh ingredients. Our dairy flavors use low-fat milk with cream and no butters or eggs, while our Sorbets are made with seasonal fruit and water only. Exclusive ingredients include prestigious Pistachio from Bronte (Sicily) and Nocciola (Hazelnut) from Piemonte.

Differently from any other ice cream or gelato producer, our product isn’t made with a stabilizing industrial base and uses only natural fats (milk and whipped cream) and fresh fruit.

The Gelato-go TeamWe are three young Italian friends and we opened the first Gelato-Go on the sunny Ocean Drive in the heart of South Beach, on January the 18th 2013. Gelato maker Antonio Arminio, who learned the skill from his father, in the Gelato and Pastries business for over 40 years, is in charge of the Production. Domenico D’Addio (left) manages the Finances and the Business Developments while Alessandro Alvino (right) is in charge of all the Marketing and Communication.

About our brandOnly 18-months-old and the most prestigious media are talking about us:

http://goo.gl/1uE9wy

http://goo.gl/sS83pi http://goo.gl/a2es0K http://goo.gl/0N6CKQ

http://goo.gl/RzQQ8p

About our brandOnly 18-months-old and the most prestigious media are talking about us:

http://goo.gl/SZfq7x

http://goo.gl/2bSWwe http://goo.gl/o8OQTh

Our reputationOur customers love us – top ranking on Tripadvisor, Yelp and Zagat:

Featuring Top events

Pricing package «at a glance»

“Una tantum” fee of $ 30.000 due at the signing of the Franchising agreement;

4% of the Total Revenues of the Franchisee store, due every 7th of each month (based on previous month results);

Ask us for the Franchising agreement for additional information!

* To be detailed in the Franchising agreement

Gelato-go Support Support during the Build Up of the Shop and for the Opening;

2 months of training with our Gelato Chef (house and meals will be paid by the Franchisee) with one of our Gelato “Maestro”;

Monthly visit of a Gelato-go team member once the Shop is up an running to discuss and check the following:

1. The previous month actual results;2. The Quality of the output and service provided (they must be in

line with the Gelato-go standard);3. Any other issue the Franchisee will need to discuss in person with

the franchiser;

Negotiate discounts with existing vendors and evaluate new ones which will be shared by all the Gelato-Go locations.

* To be detailed in the Franchising agreement

Franchising Marketing Strategy 2014

Gelato-go marketing strategy 2014 will be focused on BTL (Below the line) activities, such as local advertising, PR and social media.Low budget online advertising ($200-400/monthly) through Yelp ads, Google Adwords, Facebook ads.Earned/free media will be prioritized, such as: PR (press reviews), Catering Events, instore and online promotions (loyalty cards and Groupon).Building awarness and online reputation through Tripadvisor and Yelp.Flyers and discounts cards distribution.

* To be detailed in the Franchising agreement

Corporate Support with:

Website and email set up Deals, promotions and loyalty programs Online reviews Digital advertising campaigns Flyers, Menu and merchandising Location fit parent company look and feel Events and PR Social media marketing

* To be detailed in the Franchising agreement

Corporate website and email

PR connection

Google SEO and Adwords campaigns

Facebook ads

Yelp/Tripadvisor marketing, page set up and review management support

Social media marketing

Online marketing support

Flyers, Menu and Promotions

Our stores’ Look & Feel

Contact

us!