DIGIPAK SCREENSHOTS

NATALIE SUCHECKI

When we was creating our digipak we used a template that was provided by college. This helped us initially as we didn’t have sufficient knowledge in regards to Photoshop to produce this alone. The template provided guidelines , however once we had completed the basic outlines we were able to remove the template. We did this by using the visibility tool which was next to the layer. We did this instead of deleting it just in case we needed it again.

We had the idea to mimic the Paramore logo to create brand recognition. We comprised this of multiple images of the band members to reinforce our idea of the ‘tight knit family’. In order for this to work effectively we had to build up numerous layers, we coloured these accordingly so that we didn’t get confused. This can be seen in the right hand side bar. However, this was very time consuming.

In order to create synergy between our products we used the picture of the amp from our magazine advert on the front of our digipak. This will allow the audience to recognise the link between our products. We initially had an image of the band on the front cover however we changed this as it was not conventional of Paramore and because at this point there was no link between this and our ancillary products. Moreover, when it came to inputting the barcode and record label stamp, we realised that we had not left enough room. We had to remove two songs and two singles from the DVD in order to fit these in.