12
Confectionery: The good, the bad & the ugly © Harris Interactive

Confectionery - the good the bad and the ugly

  • View
    65

  • Download
    5

Embed Size (px)

DESCRIPTION

Britain's love of chocolate shows no sign of abating, as the Grocer reported on our recent poll, if shoppers were allowed just one treat, a third would choose chocolate. Together with the Grocer we investigated consumer's views towards Confectionery - covering the good, the bad and the ugly, and we wanted to share this research with you. Harris Interactive interviewed 2,081 members of the British Public aged 16+ through our online Omnibus service, to probe consumer attitudes towards confectionery in general, looking at a range of issues including health, pricing, product size, and displays amongst others.

Citation preview

Page 1: Confectionery - the good the bad and the ugly

Confectionery: The good, the bad & the ugly

© Harris Interactive

Page 2: Confectionery - the good the bad and the ugly

Men were significantly more likely than women to say that keeping prices down should be a priority(35% vs. 25%)

None of these

Improving working conditions

Reducing enviromental impact

Launching exciting new products

Keeping prices down

Making existing products more healthy

8%

6%

9%

11%

30%

37%

© Harris Interactive

Women lead the way in thinking that reformulating confectionery to be healthier should be a priority (40% vs. 33% for men). Older consumers also believe this should be a key priority

Q1. Which one of the following should be the main priority for confectionery manufacturers?Base: All respondents: 2,081

Consumers want manufacturers to make existing confectionery products healthier

Page 3: Confectionery - the good the bad and the ugly

Reformulate current products to address growing obesity levels

Do nothing

Put their prices up

Add vitamins and minerals

Reduce portion sizes

Reformulate products to reduce sugar, fat, salt etc

20%

4%

4%

9%

64%

© Harris Interactive

When asked about what confectionery manufacturers should do to address concerns about obesity, a resounding 64% of consumers said products should be reformulated by reducing salt, fat & sugar levels

Q2. Which one of the following should confectionery manufacturers do to address concerns about growing obesity?Base: All respondents: 2,081

Page 4: Confectionery - the good the bad and the ugly

Inflation: Make Products Smaller & Keep Prices the Same

© Harris Interactive

Inflation: What should manufacturers do about increasing prices of commodities? Almost 60% of consumers say that manufacturers should reduce the size of products and keep the prices

the same – this is supported most by those aged 65yrs+ and people in Scotland

Q3: Rampant inflation has caused the price of key commodities such as sugar, cocoa, butter, oil etc. Which of the below should manufacturers do about this?Base: All respondents: 2,081

57%43%

Reduce size & keep prices same

Keep size the same and raise price

Keep size the same and raise price (48%)

Reduce size & keep prices same (52%)

Keep size the same and raise price (39%)

Reduce size & keep prices same (61%)

Men are more likely than women to want to keep the product size the same and pay a higher price

Women are more in favour of smaller portion sizes and no price increase

Total

Page 5: Confectionery - the good the bad and the ugly

‘Sharing bags’..... aren’t always being shared!

Do not buy sharing bags

Eat myself in one sitting

Eat myself over several days

Share them with others in one sitting

Share them with others over several days

46%

12%

13%

13%

15%

© Harris Interactive

12% of people admit to eating a sharing bag of confectionery to themselves in one sitting16-24 year olds are most likely to do this – a staggering 27% admit to doing this !!

Q4. Do you ever buy so-called ‘sharing bags’ of confectionery, and if so how do you consume them?Base: All respondents: 2,081

Page 6: Confectionery - the good the bad and the ugly

Almost 70% say that retailers should not display confectionery at the checkout tills

© Harris Interactive 6

69%

31%

Majority of consumers say that retailers shouldn't be displaying confectionery items at the checkout tills- this is particularly evident with older consumers

Yes

No

Q5. Do you think retailers should display confectionery at the checkout tills ?Base: All respondents: 2,081

Of the 1 in 3 consumers that think retailers should display confectionery at the checkout tills; they are most likely to be aged between 16-24 where 54% think confectionery at tills is OK

Page 7: Confectionery - the good the bad and the ugly

Which one food would consumers give up to improve their health?

© Harris Interactive 7

19%17%

17%

11%11%

11%

9%

5%

There was a relatively broad spread of food types consumers would give up to improve their health – Cakes & biscuits were the most likely to be axed followed by Crisps and Sweets

Chocolate

Chips

Other

Crisps Cakes / biscuits

Sweets

Cheese

Ice cream

Q6. If you had to give up ONE food to improve your health, what would it be ?Base: All respondents: 2,081

Page 8: Confectionery - the good the bad and the ugly

What would be your ONE treat?

© Harris Interactive 8

33%

18%

13%13%

10%

8%

4%2%

1 in 3 consumers would choose chocolate as their ‘one treat’, this is significantly evident amongst women compared to men (37% vs. 29%)

Chocolate

Chips

Other

Crisps

Cakes / biscuits

Sweets

Cheese

Ice cream

Q7. If you were allowed ONE of the following treats, which would you choices?Base: All respondents: 2,081

Page 9: Confectionery - the good the bad and the ugly

Appendix – Approach & Demographics

9© Harris Interactive

Page 10: Confectionery - the good the bad and the ugly

• We conducted an online omnibus survey with 2,081 adults aged 16+ across England, Scotland, and Wales between 28th May-2nd June 2014

• The survey took place using the Harris Interactive online panel,

.....the Harris Poll.

• The Harris Poll Global Omnibus consists of members of the

general public who have opted in and voluntarily agreed to participate

in online research studies. Through careful recruitment and management, we are able to rapidly survey large numbers of the general population and accurately represent the views of the nation.

• We have over 100,000 active panellists in the UK and our panel is used solely for market and opinion research. Members are contacted at random and invited to take part in a survey.

Approach and Panel

© Harris Interactive 10

Page 11: Confectionery - the good the bad and the ugly

Omnibus Audience – a representative sample

12%

9%

4%

8%

9%17%

9%

5%

14%12%

© Harris Interactive 11

• The results of the study were weighted to best reflect the size and shape of the population of the UK

• This means that the results in this report reflect an audience that is as true as possible of the population with the same age, gender and regional profile. The audience profile is detailed below.

• Of course not everyone in GB has internet access, but online panel research results are considered to be extremely accurate. In fact, according to the British Polling Council, Harris Interactive was the most accurate online polling company during the last UK elections in 2010: http://www.britishpollingcouncil.org/press100508.html

N/A

Gender Age

Region

49% 51%

12%

17%

19%17%

36%16 - 24 25 - 34 35 - 4445 - 5455+

Page 12: Confectionery - the good the bad and the ugly

Lucia Juliano | Head of Consumer & Retail Research | [email protected] 89 39 22 51 | 0161 242 1365 | 0161 242 1360

For Further Information please contact :

© Harris Interactive