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STANDICES COFFEE INDUSTRY INSIGHTS 2015 Report generated for OnCoffeeMakers.com

Coffee Insights based on social media Chatter 2015

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Page 1: Coffee Insights based on social media Chatter 2015

STANDICESCOFFEE INDUSTRYINSIGHTS2015

Report generated for OnCoffeeMakers.com

Page 2: Coffee Insights based on social media Chatter 2015

Monthly Chatter Trends(Worldwide)

October 2015

September 2015

Standices Coffee Industry Insights 20152

Page 3: Coffee Insights based on social media Chatter 2015

Monthly Chatter Trends(Worldwide)

July 2015

August 2015

Standices Coffee Industry Insights 2015 3

Page 4: Coffee Insights based on social media Chatter 2015

Monthly Chatter Trends(Worldwide)

June 2015

May 2015

Standices Coffee Industry Insights 20154

Page 5: Coffee Insights based on social media Chatter 2015

Monthly Chatter Trends(Worldwide)

March 2015

April 2015

Standices Coffee Industry Insights 2015 5

Page 6: Coffee Insights based on social media Chatter 2015

Monthly Chatter Trends(Worldwide)

February 2015

January 2015

Standices Coffee Industry Insights 20156

Page 7: Coffee Insights based on social media Chatter 2015

Monthly Chatter Trends(Worldwide)

November 2014

December 2014

Standices Coffee Industry Insights 2015 7

Page 8: Coffee Insights based on social media Chatter 2015

Morning

Coffee is very often associated with morning

Morning79%

Night14%

Afternoon14%

Standices Coffee Industry Insights 20158

Overall Worldwide Chatter Trends (Last 1 Year Period)

Page 9: Coffee Insights based on social media Chatter 2015

Hot Chocolate and Hot Tea

Hot Chocolate and Hot Tea is often associate with Coffee

Standices Coffee Industry Insights 2015 9

Overall Worldwide Chatter Trends (Last 1 Year Period)

Page 10: Coffee Insights based on social media Chatter 2015

Overall Worldwide Chatter Trends (Last 1 Year Period)

Standices Coffee Industry Insights 201510

Top Keywords & Sentiment

Green – PositiveRed – NegativeBlue - Neutral

Page 11: Coffee Insights based on social media Chatter 2015

Overall Chatter Trends (Last 1 Year Period)

Top Hashtag & Sentiment

Green – PositiveRed – NegativeBlue - Neutral

Standices Coffee Industry Insights 2015 11

Page 12: Coffee Insights based on social media Chatter 2015

Chatter Worldwide

Standices Coffee Industry Insights 201512

*Above data based on a sample of about 110,000 contributions about coffee

Page 13: Coffee Insights based on social media Chatter 2015

Chatter - United States(Last 1 Year Period)

Standices Coffee Industry Insights 2015 13

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Chatter - United Kingdom(Last 1 Year Period)

Standices Coffee Industry Insights 201514

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Chatter - Canada(Last 1 Year Period)

Standices Coffee Industry Insights 2015 15

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Chatter - Indonesia(Last 1 Year Period)

Standices Coffee Industry Insights 201516

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Chatter - Philippines(Last 1 Year Period)

Standices Coffee Industry Insights 2015 17

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Chatter - Argentina(Last 1 Year Period)

Standices Coffee Industry Insights 201518

Page 19: Coffee Insights based on social media Chatter 2015

Chatter - Thailand(Last 1 Year Period)

Standices Coffee Industry Insights 2015 19

Page 20: Coffee Insights based on social media Chatter 2015

Chatter - Mexico(Last 1 Year Period)

Standices Coffee Industry Insights 201520

Page 21: Coffee Insights based on social media Chatter 2015

Chatter - Brazil(Last 1 Year Period)

Standices Coffee Industry Insights 2015 21

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Chatter - Poland(Last 1 Year Period)

Standices Coffee Industry Insights 201522

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Chatter - Singapore(Last 1 Year Period)

Standices Coffee Industry Insights 2015 23

Page 24: Coffee Insights based on social media Chatter 2015

Demographics of Online Chatters(Worldwide)

Standices Coffee Industry Insights 201524

*Above data based on a sample of about 1800 recent online users who talk about coffee

Page 25: Coffee Insights based on social media Chatter 2015

Big Data Analytics

www.standices.com