Brand Personality

Brand PersonalityBy Hassan Raza Dharsi

Mountain Dew Personality Trait ? Excitement Dew has all such traits which lead it to be lie under Excitement. Just like Daring Daar k Agay jeet hey, do the dew Imaginative- tickle your inner (1960s)Up-to-date- targeting gamers and sports menLets watch the first ever commercial of Mountain Dew https://www.youtube.com/watch?v=A_eSUBotF64

First Commercial

Review on Commercial Initially as seen in the commercial dew targeted farmers as it shows the early era of 20th Century Secondly it shows a feeling of excitement that all consumers will have after drinking a sip of it. And most prominent was the tagline i.e it will tickle your innerDews Initial target market was both male and female of all age. Currently Dew focusses on Aggressive Individuals ( desire to Excel and win admiration) Similarly Dew is the product which is been perceived as masculine product

How DEW Evolve with such Brand Personality Dew has always been an excitement product for all of its consumers. As they launched AMP energy drink under the umbrella of DEW.Launch of new Lines such as pitch black, and 2 others and asked consumers to vote for your favorite flavor- DEWmocracy.In 2007, after using the term "Game Fuel" to market their sodas to the video-gaming subculture, Mountain Dew introduced a new flavor variant with that name. Coinciding with the release of the Xbox 360 game Halo 3, Mountain Dew Game Fuel sported a label that was almost entirely image-based,

Game Fuel The announcement gave a planned release date of October 2011 and stated that the packaging would feature codes granting players double experience points in Call of Duty's Modern Warfare 3.https://www.youtube.com/watch?v=2V9kIoHENzI

How DEW Evolve with such Brand PersonalityGreen Label experience/ Dew tour- Sponsorship of action sports athletes has been a part of Mountain Dew marketing since the late 1990s, with present sponsorship including Eli Reed (skateboarder), Paul Rodriguez (skateboarder), and Danny Davis (snowboarder)https://www.youtube.com/watch?v=fXxeEuz7XxsMountain Dew teamed up with Warner Bros. Pictures' and Legendary Pictures' film The Dark Knight Rises and released a limited-edition flavor

Dew In Pakistan They started a program with collaboration with Ary and targeted countrys youth, Show was known as living on the edge and where every individual has to do something daring.Dew changed its packaging and introduced Neon packing as an extension strategy. DEWmocracy.

Conclusion Dew have focused more on the youth of its time. And wanted them to come up with some thing daring, and unique. They encourage through their advertisement that drink dew and do adventures.As they are targeting sports and game oriented audience.