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APPY KIDS CO MINI FRUITS
RANGE
"It always has been a passion for us to create real food products range that would empower families to lead a healthier lifestyle. By working with farmers who believe in producing the best for people, we came up with a healthy snack alternative for kids that would steer them away from processed sweet and treats - this is how Mini Fruits was born, to encourage children to make better choices.
Our Mini Fruits range combines all the goodness of handpicked organic fruits with the convenience of a multi-pack so that they can be added to a child's lunchbox every day. The snack gives kids the super powers of fresh fruit, with the richness of various vitamins and minerals including fibre, iron, and potassium.
All Appy Kids Co products are made to be trusted by parents and loved by little ones, so we added a little magic to our packs! By downloading our free app and scanning the packaging, kids can access fun games to keep them entertained.
We always strive to do the right thing, and as with all our projects, this one stays true to our mantra of always putting people before profit. We, therefore, source our ingredients prudently, only working with fair trade farmers and ensuring that they are after for generations to come."
Bobby Patel CEO, Founder
SO WHY ARE WE SO APPY?
PEOPLE BEFOREPROFIT
Appy Food & Drinks prides itself on only working with suppliers who share our own positive values, and are committed to provide these to our global community of customers.
We have made a pledge to care for the people within our supply chain; We work with our dry fruits suppliers to ensure that the living standards of our farmers and their families meet their requirements at all times.
As a company we are devoted to securing a good quality of life for workers, including giving access to education for their children, granting access to sports clubs, and providing clean drinking water in villages wherever it is needed.
In addition, we offer ongoing training and educational activities for the farmers so that they can be knowledgeable on the drying process and handling of organic dry fruits to meet European standards.
WE SUPPORT ORGANIC FARMERS
We encourage Organic Farming Methods:
• The farmers are trained periodically according to Appy Food & Drinks' Farmer Training Programme
• The training programme is prepared by agronomists alongside internal and external trainers, who are professors at agricultural universities
Training title subjects include:
• Developments in organic agriculture • Biodynamic agriculture and compost preparation and
application • Discussions with farmers • Organic growing and harvesting methods • Aflatoxine
With this training we have:
• trained 1075 farmers with an average of 7,33 hours • traveled with our Agronomists 58,300 kms for the training
and consultancy to the farmers, with a total of 392,5 days • increased the number of organic farmers by 214% in
Turkey
OUR PRODUCT PORTFOLIO
NATURALLY HEALTHY & DELICIOUS
APPY KIDS CO ORGANIC MINI FRUITS
*Complies with government regulations for UK Schools
Ethically sourced organic fruits
1 of your 5 a day
VegVegetarian Approved
Handpicked fruits
Ideal for kids’ lunchboxes*
Rich in vitamin B and K
Rich in iron, potassium and
magnesium
Antioxidant superfood
APPY KIDS CO ORGANIC MINI FRUITS
*Complies with government regulations for UK Schools
Ethically sourced organic fruits
1 of your 5 a day
VegVegetarian Approved
Handpicked fruits
Ideal for kids’ lunchboxes*
Rich in vitamin B
Rich in iron, potassium and
magnesium
Antioxidant superfood
OUR PACKS ARE MAGIC
All Appy Kids Co products come with a little magic inside!
We like being healthy, but we wanted to keep things fun so you can bring our fruit friends to life by downloading our Appy app! Kids will be taken on a magical adventure through fun activity games and exciting stories. Here is how...
SCAN
DOWNLOAD
PLAY
1
2
3
HEALTHY SALESWORLDWIDE
We sell in 20+ countries across the world, including the UK, Greece, France, Spain, Benelux, China, Philippines, Australia, Caribbean, and many more…
RETAILERS
WE GET SOMEGREAT FEEDBACK
Dr. Rhona Eskander, Chelsea Dental Clinic
"It is so important to give children naturally healthy products and Appy drinks tick all the
boxes as they do not have any artificial colours or preservatives, yet taste good! Moreover,
they do not contribute to tooth decay which is fantastic. I would definitely recommend Appy
to parents for their children."
Lucy Harris Parent
“I buy Appy as it’s really important to me that there are no added
preservatives or added sugar or anything that would have a detrimental
effect to my children’s health.”
A Cornish Mum Blogger
“The Ninja Turtles juices only have 4.22g of carbohydrate per serving. This is great news for my Type 1 diabetic son as he does not need to have an extra injection to enjoy a carton!”
Natasha Gavin I Know Why It’s Yum, Mum!
“I was impressed by the fact that Appy Kids Co Drinks are 100% natural and have stevia to sweeten the product. These are the kind of products I want my children to drink when we are out and about. I was pleasantly surprised by the quality of what I drank and what I gave to my kids. You managed to get a taste combination right with the health and nutritional benefits!”
*Based on sales data from the number one online supermarket retailer
HEALTH IS…AN AWARD WINNING IDEA
Our accolades to date include the World Juice Award, in our first year of trading, for our ability to create healthier children’s drinks. Our works in the industry have seen us win awards from far and wide, including honours from SIAL (France), Gulfood (Middle East) and TuttoFood (Italy). Most notably, in the UK the Federation of Small Business revered us with the Innovation Award for creating healthier products in a challenging market.
We have also picked up various awards as voted by the public such as the Loved by Parents award. Importantly, we are the number one choice of brand on many retail platforms culminating in the notion that health is an award winning idea!
Best Newcomer Brand Finalist & Best New Beverage Product Finalist
New Product Awards Finalist
Winner - Best Children's Juice Product
Best Juice Drink Finalist Innovation Finalist
Winner – Ho.Re.Ca & Beverage Innovation Award
Winner - Business Innovation Award
Bronze Winner - Loved By Parents Award
Appy Food & Drinks is positively powered by people - we are convinced that the real richness of the company comes from within our multicultural team.
Our success and growth are due to the human resources who consistently work hard to make the magic come true.
PEOPLEBEHIND APPY
Bobby Patel CEO / Founder
Cornel Plesca Head of Finance
Louis Benitez Head of Operations [email protected]
Presley Head of Security
Chris Davenport Export Sales Manager
Oleg Molochenko Business Analyst [email protected]
Irine Gujabidze Global Head of Marketing
Carla Piras Press Officer
Florian Sauvaire Head of Creative [email protected]
Lorraine Carroll-Adams Nutritionist
Annalisa Del Carro Head of Product Development
Milhan Durak Head of Product Design
Rachel Anne Galang Senior Graphic Designer
IIvan Ivljanin
Production Manager [email protected]
O
140 Wales Farm Road London, W3 6UG, UK
t: +44(0)8448400016 f: +44(0)8448400015
e: [email protected] w: www.appykidsco.com
@AppyKidsCo #HealthierGenerations
