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http://socialbubble.global
Tip 1: Have a Logo.
http://socialbubble.global
Tip 2: Don’t forget to register or trademark your logo.
http://socialbubble.global
Tip 3: When designing your logo, be sure to keep it unique, simple and original.
http://socialbubble.global
Tip 4: You should have a tagline that explains exactly what you do as a company and how it
will benefit your clients by using your business.
http://socialbubble.global
Tip 5: Keep your industry website current and up to date.
http://socialbubble.global
Tip 6: Using white space is very important on your website. This makes it easier to read,
manage and explore. It also makes the page appear neat, tidy and easy to read.
http://socialbubble.global
Tip 7: The content on your website is mainly what your clients are after. Ensure that the content is informative, concise, relevant,
appealing and easy to read.
http://socialbubble.global
Tip 8: To design a brand identity, you must also consider emotion as another factor.
http://socialbubble.global
Tip 9: Create branded social media pages.
http://socialbubble.global
Tip 10: Keep everything about your brand Simple but Creative.
http://socialbubble.global
Tip 11: The identity needs to be consistent throughout all your campaigns and products.
http://socialbubble.global
Tip 12: Use Social Media to Help Your Brand Shine.
http://socialbubble.global
Tip 13: Get involved in your community to get exposure for your brand.
http://socialbubble.global
Tip 14: Remember visual interpretation is very important and can be used to your
advantage.
http://socialbubble.global
Tip 15: The logo, branding and general appearance of your company needs to be
professional and shows that you mean business.
http://socialbubble.global
Tip 16: Capture Your Value - Use clear language to communicate your value.
http://socialbubble.global
Tip 17: It is important that you know what your company stands for and what they want
to achieve.
http://socialbubble.global
Tip 18: Look at your competitors and decide what you like and dislike.
http://socialbubble.global
Tip 19: The size of the logo used to promote and improve your corporate identity needs to be considered. Ensure that it is legible in both
very big and small sizes.
http://socialbubble.global
Tip 20: Become a Trusted Advisor.
http://socialbubble.global
Tip 21: Social Media profiles & websites with photos of CEO’s are considered more credible
than those without.
http://socialbubble.global
Tip 22: When creating your corporate identity it is important that you include the phone number, email address, physical address,
website URL and the products on all materials such as business cards, adverts.
http://socialbubble.global
Tip 23: You will decide on the following for the corporate identity: colour, font, page layouts, and methods to achieve visual
continuity and brand recognition for the brand.
http://socialbubble.global
Tip 24: You also need to consider corporate communication such as advertising, PR and
other information.
http://socialbubble.global
Tip 25: It is important that you work on the ethics, norms and values of the company as a
whole.
