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Using Social Media
Tools and Developing
Social Enterprise Plans
Chad Carwein – Greensboro, NC
Mya Myo Chel – Myanmar
Where We’re Headed
● Intro to speakers and topics
● Social Enterprise Concept
● Group demos and discussion
● Process and apply info
About Us
Chad Carwein Mya Myo Chel
Sustainability Education and Outreach Specialist Project Director at PS Business School
BA in Psychology, ‘09
University of Kentucky
MPA-MSES, ‘12
Indiana University
School of Public & Environmental Affairs
BA in Business Science,
Yangon Co-operative University
MBA
Yangon Institute of Economics
Dip; in Business Managegement (UK)
UNCGreen Advisor, Intern Supervisor, Website
and Social Media Manager, Event Planner, GO
2.0 Program Developer, Competition Facilitator
Lecturer, Specialize in Project and Service
Development
About Our Employers
UNC Greensboro Private Business School
PublicProvides Business Management &
Foundation Program
14,592 UG / 3,482 G About 350 Students
2,734 faculty/staff
1 college + 7 schools
2 FTEs, 2 students
Basics:
● Purpose
● Timing
● Partnering
● Visuals
● Success
Basics: Purpose
WHAT
WHEREWHO
Talk Share Engage Listen/Learn
Basics: Timing
S M T W* R F S
Basics: Partner & Visuals
#
@
tag
lists
VS.
Basics: Success
Success is _____________
Twitter: Plugs, Infographics, Lists SumAll: Social Media Analytics
Facebook: Shares, Events, Lists Hootsuite - Social Media Scheduler
Instagram: Photos, Memes, Lists Iconosquare - Instagram Analytics
Advanced:
MailChimp: eNewsletter Analytics Prezi: Interactive Presentation Tool
QR Codes: Print to Web Connection Google Plus: URL Shortener + Analytics
Picktochart: Infographic Developer Tagxedo: Custom WordCloud Generator
Advanced:
Facebook Instagram Twitter● List of over 160 offices
● Apps, Events, Boosts
● List of over 30 offices
● Photos, Filters, Tags
● List of over 200 offices
● Piktochart Infographics
Tagxedo QR Code
Prezi Google
● URL Shortener
● QR Code Generator
● Clicked Links Tracking
● Virtual Green Dorm Room
● Sustainability Journey Prezume
● Water Conservation Presentation
Important Questions to Ask
● Who are you trying to engage? (i.e. faculty, staff,
undergrads, grads, on-campus, off-campus, all)
● What is one channel or online tool you would like
people to engage with more?
● What is working well on your campus?
● What are your challenges with social media? Where
can you improve?
Sustainable
Social Enterprise Plan
What is Social Enterprise?
Sustainable
Social Enterprise Plan
Social ValueProduct/Service
Value
Social Enterprise Development Plan
#2#3 #4#5
#6#7
#8 #9#10
#1
Myanmar Golden Hands
Social Enterprise
“Purpose”
To improve quality of
Human Life
Respect to Human
Beings
Where ?
PLACE:
TOWNSHIPS
SAGAING HILL
WHO… ?Street Children & Poverty Family
WHAT….. ???
Wastes
Herb
Souvenir &
household products
Partners
Monastery Tailors
Vocational Trainers
Herbs Suppliers
Co-operative
Bank
Tea Shops
Operation
• Contract with Street Children & their supervisors
• Total 100, 60 can make products
• Link with Monastery Education
• Arrange Food, Shelter & Cloths
• No Money to them
MARKET…. ???
Souvenir for Tourists at Pagoda in
Sagaing & Mandalay
Households Goods for Local
Market
Expected Production per Month
Items Unit Produced Cost per unit Amount
Souvenirs 1,200 $ 1 $ 1,200
Household Goods 600 $ 0.5 $ 300
Total $ 1,500
Expected Sales per Year
Items Sales Unit Price Sales
Souvenirs 1,200 $ 3 $ 3,600
Household Goods 600 $ 2 $ 1,200
Total $ 4,800
YEAR - I
Profitability
0
500
1,000
1,500
Quarter 1Quarter 2
Quarter 3Category
4
Profit
Profit
Basic needs for
Street Children
Education &
Vocational Training
Reduce Wastes
& Environmental
Clean
Increase Foreign Income
Improve SMEs
Sector of Myanmar
Improve Quality of Life
SOCIAL BENEFITS
IDEA
PLAN
BENEFITSHERE
?Child Labour
Gender
Equality
Poverty
Unemployme
nt
High Traffic
Luck of
Education
?
Global
Warming
Define
SOCIAL
PROBLEMS
The Solution !
30 MINUTE BREAKOUT SESSIONS
Where Will You Go From Here?
● Questions?
● How Can We Help You?
● What’s next to implement your SE plan?
Feel Free to Follow Up!
Mya Myo Chel – Myanmar – [email protected]
Chad Carwein – Greensboro, NC – [email protected]
