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Product Autopsy
of CokePatrick Sheldon Wee
Everybody loves their Coke…
Product Autopsy of CokePatrick Sheldon Wee
Ingredients Carbonated Water High Fructose Corn Syrup (Lots of Sugar—about 15 tsp for 600ml of Coke)
Caramel Color Phosphoric Acid Natural Flavors Caffeine Aluminum Can (Sometimes, tin coated steel cans are used.)
Product Autopsy of CokePatrick Sheldon Wee
What Coke Has To Say
Until they see the financials…
Product Autopsy of CokePatrick Sheldon Wee
Source: Cola Wars Continue—Coke and Pepsi in 2010, Harvard Business School
So that got me thinking and discovering…
Environmental
Product Autopsy of CokePatrick Sheldon Wee
Product Autopsy of CokePatrick Sheldon Wee
Social
Product Autopsy of CokePatrick Sheldon Wee
Economics
Product Autopsy of CokePatrick Sheldon Wee
What is the extent of these activities?
Product Autopsy of CokePatrick Sheldon Wee
Next Steps Documentary “The Coca-Cola Case” Coca-Cola’s ‘We’re good people’ Website Research the “Natural Flavors”
One last thing…
Thank you!Patrick Sheldon Wee