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Product Autopsy of Coke Patrick Sheldon Wee

Coke Product Autopsy

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Page 1: Coke Product Autopsy

Product Autopsy

of CokePatrick Sheldon Wee

Page 2: Coke Product Autopsy

Everybody loves their Coke…

Page 3: Coke Product Autopsy

Product Autopsy of CokePatrick Sheldon Wee

Ingredients Carbonated Water High Fructose Corn Syrup (Lots of Sugar—about 15 tsp for 600ml of Coke)

Caramel Color Phosphoric Acid Natural Flavors Caffeine Aluminum Can (Sometimes, tin coated steel cans are used.)

Page 4: Coke Product Autopsy

Product Autopsy of CokePatrick Sheldon Wee

What Coke Has To Say

Page 5: Coke Product Autopsy

Until they see the financials…

Page 6: Coke Product Autopsy

Product Autopsy of CokePatrick Sheldon Wee

Source: Cola Wars Continue—Coke and Pepsi in 2010, Harvard Business School

Page 7: Coke Product Autopsy

So that got me thinking and discovering…

Page 8: Coke Product Autopsy

Environmental

Page 9: Coke Product Autopsy

Product Autopsy of CokePatrick Sheldon Wee

Page 10: Coke Product Autopsy

Product Autopsy of CokePatrick Sheldon Wee

Page 11: Coke Product Autopsy

Social

Page 12: Coke Product Autopsy

Product Autopsy of CokePatrick Sheldon Wee

Page 13: Coke Product Autopsy

Economics

Page 14: Coke Product Autopsy

Product Autopsy of CokePatrick Sheldon Wee

Page 15: Coke Product Autopsy

What is the extent of these activities?

Page 16: Coke Product Autopsy

Product Autopsy of CokePatrick Sheldon Wee

Next Steps Documentary “The Coca-Cola Case” Coca-Cola’s ‘We’re good people’ Website Research the “Natural Flavors”

Page 17: Coke Product Autopsy

One last thing…

Page 18: Coke Product Autopsy

Thank you!Patrick Sheldon Wee