Video Evaluations

Olli Murphy

Even Though- XXYYXX

The video for ‘Even Though’ by XXYYXX is set outside in a forest area. The video has no narrative to it. There are lots of shots in the video that use quick crabbing camera

movements, this is joint with a Kaleidoscope effect to give the video a ‘trippy’, disjointed feel which suits the genre of ‘Chillwave’. The colours, hues and saturations in the video are very trippy and surreal which adds to the overall theme of disarray running through the video.

Through the video the colours of the shot changes with the beat of the music. The psychedelic feel running through the video, and the association with drugs because of this, is

a convention of this genre.

Never Leave- XXYYXX

The video for Never Leave by XXYYXX is set underwater in a coral reef. There is no narrative to the video as it is simply a set of shots with no journey or events with

consequences etc. The shots all have a strange filter and hue on them which gives them the effect of looking very psychedelic. This psychedelic feel is common in videos for this

genre as the music normally has connections to drug taking and ‘tripping’ etc. The jellyfishes movements match up with the beats of the music. This video is very similar to Even Though by XXYYXX and it seems it’s strange hue’s and post production effects

are popular with this genre.

Cirrus- Bonobo

The video for Cirrus by Bonobo again has a very surreal feel running through it. The idea behind the video is that all the small things in life are creating a large robot that is trampling

over the earth. The video has strongly contrasting themes of vintage and very modern aspects. All of the vintage shots piece together to make the large, very modern robot. The song has a clockwork, strong rhythmic feel to it, this matches the idea of the robot being made of lots of little elements working like clockwork. The video again doesn’t really have a strong narrative

but is instead simply a number of events happening that don’t necessarily reach a conclusion. There are lots of different shots within shots which adds a sense of disarray and confusion to

the video which is common in videos from this genre.

Giving It All- Bondax

The video for Giving it all doesn’t necessarily follow the conventions of the genre in every way. Although it does feature an attractive female as the protagonist it differs from the classic Chill- Wave music video style through its use of a narrative. The video shows a couple that go on a journey and meet a group of people at which point the girl starts

flirting lots with one of the other guys. The original couple end up getting back together by the end of the video. The lyrics of the chorus in the song relate to the storyline as the

man is ‘giving it all’ (Goodwin) to be with the girl. The general feel of the video is quite cheery and the colours are all quite bright. This suits the couples care- free lifestyle

shown.

So Far 2 Go- Chrome Sparks

The video for So Far 2 Go by Chrome Sparks has a strong vintage feel running through it. The vintage theme of the video is used to contrast with the very modern sound of the music. Despite the era gap in the video there is still a theme of attractive women

(and men) very strongly in the video. There is, again, a lack of any strong narrative running throughout the video and it is instead simply a number of events that don’t

lead to a conclusion. There is no lip syncing in the video.