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Brand Identity Project Mark Wilson II Sunday, March 20, 2011

Wilson Mark Brand Identity

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Page 1: Wilson Mark Brand Identity

Brand Identity ProjectMark Wilson II

Sunday, March 20, 2011

Page 2: Wilson Mark Brand Identity

MARC2 ProductionsThe name of my company is Marc2 Productions and is pronounced mark-deuce. The name Marc2 is a nickname that was given to me by a friend and is a shortened variation of my full name (Mark Wilson II).

STRENGTHS-Allows me to brand myself through

my company.-Name is protectable and available

according to USPTO.gov-It is an arbitrary mark

WEAKNESSES-Spelling of name vs. pronunciation

could cause confusion.-Domain name is currently in use by

another party.

Sunday, March 20, 2011

Page 3: Wilson Mark Brand Identity

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COMPETITORS LOGO

I feel this logo displays a good understanding of the Laws of branding. Particularly the laws of Shape and Color.

Sunday, March 20, 2011

Page 4: Wilson Mark Brand Identity

INSPIRATIONS

Sunday, March 20, 2011

Page 5: Wilson Mark Brand Identity

LOGO DRAFTSI would describe the Marc2 sound as a bold and edgy sound that flows together smoothly. Therefore, the idea logo for my company should consist of a wordmark or lettermark with dominant but simple

features, and a smooth relaxing color. I had the liberty of meeting with a graphic designer by the name of Taurus Stills to discuss some of my ideas for my company logo. The following are the drafts which I

presented to him and the final results.

Draft 3Draft 1 Draft 2

Sunday, March 20, 2011

Page 6: Wilson Mark Brand Identity

Draft 1

Draft 2

Draft 3

FINAL DRAFTS

Blue is a calming color and signifies

intelligence, reassurance and trust.

Masculine typeface Strong yet simple

After a long debate between drafts 1 and 3, I finally chose draft 3 because of its sleek modern style and soothing colors. Draft 2 was a bit too masculine.

Sunday, March 20, 2011

Page 7: Wilson Mark Brand Identity

CORPORATE CULTURE

The purpose of Marc2 Productions is to provide an amazing customer experience while building the hopes of artist’s that are not financially capable of achieving greater

success.

We believe that when an individual from a community succeeds, it helps to uplift the community and builds a strong support system.

VISION

BELIEF

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Page 8: Wilson Mark Brand Identity

MISSION STATEMENT

The mission of Marc2 Productions is to capitalize on the growing entertainment market across the nation through the production

and promotion of high quality entertainment. Located in Orangeburg, South Carolina, Marc2 will become profitable through

its initiates contracts to third party labels.

The mission statement speaks to our employees as well as our readers and will be located in our office and on our website.

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Page 9: Wilson Mark Brand Identity

TAGLINE WHO DOES IT BETTER

➡ The tagline is provocative and speaks to the consumer.➡ The tagline is bold, confident and reinforces the brand message.➡ The tagline is effective because it is short, unique and easy to remember.➡ The tagline distinguishes us from the competitor by making the consumer think about our competitors through us.

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Page 10: Wilson Mark Brand Identity

TAGLINE

WHO DOES IT BETTER

Sunday, March 20, 2011