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Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more. The study was sponsored by Radionomy.
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Sponsored by:
Myths Busted in 1997
• At-work ≠ mid-day• At-work ≠ in-office• At-work is not just for women• The workday is NOT 9-5
Office Space in 1997
Options for Listening At-Work
The Modern World of Work
Labor Force Profile Age 16+:
20
40
60
80
100
1950 1960 1970 1980 1990 2000 2010
TotalMenWomen
percent
Source: U.S. Bureau of Labor Statistics
Survey Methodology:
1043 online interviews (English only)Adults ages 18 and olderInterviews conducted in August 2013All respondents are employed either full-time or part-timeData tracked, where possible, with respondents from the1997 Edison and Arbitron At-Work Listening Study
Employed full-time vs. part-time:
Employed full-time81%
Employed part-time19%
Do you have more than one job?
Yes11%
No89%
17
13
22
3
19
16
22
18
46
48
44
57
18
23
12
22
Total
Men
Women
Employed full-time
Less than 30 hours 30-39 hours 40-44 hours 45 hours or more
Hours worked in a typical week:
Age/sex of those employed full-time or part-time:
Age 18-2411%
Age 25-3424%
Age 35-4423%
Age 45-5423%
Age 55-6415%
Age 65 and older4%
Men54%
Women46%
Is your work done mostly…?
Inside your home9%
Outside your home91%
Is your primary work environment an office?
Yes66%
No34%
Yes61%
No39%
Total Base: Work mostly indoors
Not including commuting to and from your job, does yourjob require you to regularly spend time in a car or truck?
Work is mostly in car/truck
3%
Not mostly car/truck but spend time
regularly in car16%
Work is not regularly in car
81%
What time do you start your workday on a typical day?
6 10 19 31 13 6 15Total
Before 6am 6am-6:59am 7am-7:59am 8am-8:59am 9am-9:59am 10am-10:59am 11am or later
What time do you end your workday on a typical day?
19 12 22 26 10 11Total
Before 3pm 3pm-3:59pm 4pm-4:59pm 5pm-5:59pm 6pm-6:59pm 7pm or later
At-work media usage
Think about the casual conversations you have with your co-workers. In a typical week, do you ever talk about something you…?
78
72
60
59
0 20 40 60 80 100
Saw on TV
Saw online
Heard on the radio
Read about in the newspaper
% saying yes
Think about the casual conversations you have with your co-workers. In a typical week, do you ever talk about something you…?
63
19
60
63
78
72
60
59
0 20 40 60 80 100
Saw on TV
Saw online
Heard on the radio
Read about in the newspaper
19972013
% saying yes
While working, do you ever…
73
49
30
20
0 20 40 60 80 100
Use the Internet
Listen to the radio
Read newspapers
Watch television
% saying yes
While working, do you ever…
16
65
39
11
73
49
30
20
0 20 40 60 80 100
Use the Internet
Listen to the radio
Read newspapers
Watch television
19972013
% saying yes
Do you own a smartphone such as an iPhone or Android?
73
89
72
50
0 20 40 60 80 100
Total
Age 18-34
Age 35-54
Age 55+
% saying yes
How much of your typical workday is spentusing a desktop or laptop computer?
Most of your workday
49%
Part of your workday
32%
None of your workday
19%
How much of your typical workday is spentusing a desktop or laptop computer?
49
79
10
29
38
14
32
20
40
57
40
49
19
1
50
14
22
37
Total
Work in office building
Work in retail store/restaurant
Work in school/university
Work in hospital/health care facility
Most of your workday Part of your workday None of your workday
Work in factory/manufacturing/construction site
Are there any rules where you work aboutwhether or not you can listen to music?
28
19
49
42
36
37
0 20 40 60 80
Total
Work in office building
Work in retail store/restaurant
Work in school/university
Work in hospital/health care facility
% saying yes
Work in factory/manufacturing/construction site
% listening to any type of audio while working:
71
74
69
86
0 20 40 60 80 100
Total
Most of workday in front of computer
Work mostly indoors
Work mostly outdoors
% listening to any type of audio while working:
71
73
73
55
53
77
0 20 40 60 80 100
Total
Work in office building
Work in retail store/restaurant
Work in school/university
Work in hospital/health care facility
Work in factory/manufacturing/construction site
While working, do you currently ever listen to audio from…?
38
29
28
23
23
16
11
4
0 20 40 60
Traditional AM/FM radio
Digital audio files
Internet-only radio
Streamed AM/FM radio
CDs
Piped-in music
SiriusXM satellite radio
Another source
% saying yes
While working, do you currently ever listen toaudio from traditional AM/FM radio?
38
37
36
60
0 20 40 60 80
Total
Most of workday in front of computer
Work mostly indoors
Work mostly outdoors
% saying yes
% listening to any AM/FM radio while working:
Listen to any AM/FM radio while working
47%
Do not listen to any AM/FM radio
while working53%
Traditional but not
Streamed51%
Streamed but not
traditional19%
Traditional and
Streamed30%
How do you listen?
While working, do you currently ever listen to AM/FM radio on a…?
53
41
35
23
22
14
4
0 20 40 60 80% saying yes
Desktop/laptop computer
Smartphone
Tablet
iPod or other MP3 player
Stereo, desk radio or clock radio
An area-wide system where there are speakers throughout the workplace
Some other device
Base: Listen to AM/FM radio (traditional or streamed) while working
Among those who do not listen to AM/FM radio (“over-the-air” or online) while working, reasons for not doing so:
36
31
24
22
0 20 40 60
There is a workplace policy against listening to AM/FM radio
Listening to AM/FM radiodoesn’t fit with the work you do
You prefer listening to your own digital audio while working, such as on your iPod or MP3 player
There are too manycommercials on AM/FM radio
% saying reason applies to them
Through which of the following do you listenmost often to AM/FM radio while working?
74
62
78
93
26
38
22
7
Total
Age 18-34
Age 35-54
Age 55+
Speakers Headphones/Earbuds
Base: Listen to AM/FM radio while working
When you listen to AM/FM radio at work, how many people, including yourself, are listening to the same radio that you are?
One (Just You)59%
Two10% Three
7%Four4%
Five8%
Six or more12%
Base: Listen to AM/FM radio while working
Who decides what local AM/FM radio to listen to while working?
You decide74%
Someone else decides
11%
A group rotates/decides
15%
Base: Listen to AM/FM radio while working
Do you feel listening to AM/FM radio while working makes you...?
56
60
57
38
41
38
41
53
3
2
2
9
Total
Age 18-34
Age 35-54
Age 55+
More productive No effect on productivity Less productive
Base: Listen to AM/FM radio while working
What Audio Does For Workers
Reasons for listening to AM/FM radio while working:
82
62
55
54
0 20 40 60 80 100
For news and information
To hear your favorite songs
Page 1
To discover new songs
To know that you will be informedif major news breaks
Base: Listen to AM/FM radio while working
Reasons for listening to AM/FM radio while working:
47
46
45
44
0 20 40 60 80 100
Page 2
Base: Listen to AM/FM radio while working
To find out about things goingon in your community
To discover what the popular songs are
For talk radio/sports talk radio hosts
For personalities and DJs alongwith the music on AM/FM radio
Strengths of AM/FM
Internet Radio
While working, do you currently everlisten to Internet-only radio on a…?
72
52
32
28
22
0 20 40 60 80
Desktop/laptop computer
Smartphone
Tablet
iPod or other MP3 player
Area-wide system where there are speakers throughout the workplace
% saying yesBase: Listen to Internet-only radio while working
Do you listen most often to Internet-only radiowhile working through…?
54
53
56
46
47
44
Total
Age 18-34
Age 35-54
Speakers Headphones/Earbuds
Base: Listen to Internet-only radio while working
When you listen to Internet-only radio at work, how many people, including yourself, are listening along with you?
One (Just You)69%
Two5% Three
8%
Four6%
Five6%
Six or more6%
Base: Listen to Internet-only radio while working
Is the time that you spend listening toInternet-only radio while working…?
50
50
53
28
34
21
22
16
26
Total
Age 18-34
Age 35-54
Mostly replacing time spent with AM/FM radio Mostly replacing time spent with CDs/MP3 collection Neither; it's new time
Base: Listen to Internet-only radio while working
Reasons for listening to Internet-only radio while working:
86
72
71
67
65
60
0 20 40 60 80 100
To discover new songs
To hear your favorite songs
To have the ability to skip songs
To create “radio stations” based on your favorite songs or artists
To hear a type of music that is not on AM/FM radio
To hear music without personalities or DJs
Base: Listen to Internet-only radio while working
Compared to AM/FM radio, does the Internet-only radio you listen to while working play…?
A lot less commercials
46%
A little less commercials
20% About the same amount of
commercials26%
A little more commercials
5%
A lot more commercials
3%
Base: Listen to Internet-only radio while working
Thought starters:
• Serious discussion is needed of spotloads• Your brand IS “Live and Local” –
• Companionship and Information
• What happens in the office now is coming to the car soon
• Are you even trying anymore?
