Presented by VB Jayashree

S Krithika

INTRODUCTION

oTime Warner Inc. is an American multinational media

corporation headquartered in the Time Warner Centre in

New York City

o The world's second largest media and entertainment

conglomerate in terms of revenue (next to The Walt Disney

Company)

TIME WARNER DIVISIONS

WARNER BROS. TIME INC.

HOME BOX OFFICETURNER

BROADCASTING SYSTEM

• WARNER BROS. ENTERTAINMENT INC. is a fully integrated broad based entertainment company

• Most respected, diversified, successful motion pictures

• The company was founded by four brothers Harry, Albert, Sam & Jack

• Company’s vast library considered one of the most prestigious and valuable in the world

• Revenue as on 2011 is 12 billion USD

HISTORY

You ain’t heard anything yet !!

• 1903 : 3 brothers started showing

films in the mining towns of

Pennsylvania and Ohio

• 1923 : Movie Company was

incorporated

• 1927 : 1st Talkie was released and

soon produced first all-talking

movie, “The Lights of New York”

• 1940 : Released 40 pictures a year, some classics were

• 1950 : Notable movies like “House of Wax” (3D), “A Streetcar Named Desire” etc.

• 1955: Television story began

• 1960 : Films and TV series F

Troop and The FBI

• 1967 : Sold the Studio to

Elliot and Ken Hyman, and it

was renamed Warner Bros.

• 1969 : Renamed as Warner

Communications, Inc.

• 2001 : Shattered every one of its own box office records and several industry records

• 2004 : $3.41 billion in worldwide box office & industry’s market share leader

• 2012 : billion-dollar mark for a 12th consecutive year

•Warner Home Video

•Warner Bros. Digital Distribution

•Warner Bros. Advanced Digital Services

•Warner Bros. Interactive Entertainment

•Warner Bros. Technical Operations

•Warner Bros. Anti-Piracy Operations

WARNER BROS. HOME

ENTERTAINMENT •Warn

er Bros. Pictures

•Warner Bros. Pictures International

•New Line Cinema

WARNER BROS. PICTURES GROUP

•Warner Bros. Television

•Warner Bros. Animation

•Warner Bros. Domestic Television Distribution

•Warner Bros. International Television Distribution

•Warner Bros. International Branded Services

•The CW Television Network

WARNER BROS. TELEVISION GROUP

WARNER BROS. PICTURES GROUP

• The Dark Knight Series

• Harry Potter Series

• Charlie and the chocolate Factory

WARNER BROS. TELEVISION GROUP

• The Big Bang Theory

• Two and a Half Men

• The Vampire Dairies

WARNER BROS. ANIMATION GROUP

• The Looney Tunes

• Bugs Bunny

• Merrie Melodies

MARKETING STRATEGIES• Ultimate success often hinges on the quality of

its marketing campaign• Average studio movie marketing budget costs

around $31 million and the average movie costs $47.7 million

Movie’s Trailer

• Around 283 movies in development 4 in production 13 in pre production , 15 post production stages.

• Traditional marketing tactics– screening trailers in theatres– running television and radio spots– advertising in print via movie posters– billboards, newspapers, and magazines– building a web presence through dedicated movie

web sites, Facebook fan pages, etc.

• Recent marketing tactics  worldwide scavenger hunts flash-mobbing viral videos to alternate-reality games iPhone apps.

• It allows for targeted messaging• Eg: Facebook app that enabled fans to upload

photos that put themselves in the movie

• To promote the Batman film ‘The Dark Knight’, a campaign was launched around 15 months prior to the release of the film and witnessed participation from millions of enthusiasts from across the world.

• They also received posters, teaser trailers, memorabilia, and finally tickets to the movie

• These activities helped in sustaining the interest of the audience in the movies & became one of the few films to gross over US$ 1 billion in box office collections

“www.ibelieveinharveydent.com” was the first of a long line of websites dedicated to generating interest in “The Dark Knight”

“I Believe in Harvey Dent” Promotional Packs were sent to those who had registered on the web page

CULTURAL CONSIDERATIONS

• ”The Matrix Revolutions” opened simultaneously worldwide in 43 languages and on more than 10,000 screens

CRM • Direct-to-consumer for Warner Bros. started in

2009 • Studio database• Consumer loyalty program• Online endeavors

VIP tours• Deluxe Tours

Deluxe Tours

Departs: Mon-Sat 8:15am-4pm and Sundays (limited availability)Duration: 2hrs 15 minCost: $52.00/person Departs Mon-Fri 10:15

amDuration: 5 hrs.Cost: $250.00/person

Group ToursGroup minimum- 24 guests

Controversies

• The Weinstein Company filed a lawsuit over Warner Bros for the movie titled “the Butler” as a ‘racial controversy’

• Warner Bros. won arbitration against the Weinstein Company over the title to the film "The Butler“

• Islamic rights groups weren't happy with the title of the Warner Bros Pictures film ”Towelhead”

• The protested that “Towelhead” is a rude, shocking and a ugly word

COMPETITORS

PARAMOUNT PICTURES WALT DISNEY

LOGO METAMORPHOSIS

1923-29 1929-36 1936-48

1948-67 1967-70 1970-72

LOGO METAMORPHOSIS

1972 1973-84

2011- present 2011- present

THANK YOU