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Variety Advisory Committee Making the Web Work for you.
Caron Lyon @ pcmcreative
Social Media
Get noticed
Get connected
Get work
The Interweb Thingy
“All the high-speed cables in the world are worthless without material that the public want to download.”
Digital Britain. An opportunity missed.http://bit.ly/Exk9k
Business bit!Two-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.
Nielsen report “Global Faces and Networked Places.”
More StatisticsUK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people).
An increase from last year of 249% in the UK and 156% in the US
Nielsen report “Global Faces and Networked Places.”
FacebookInformation from crunchbase
• By Autumn 2007 Facebook received 40 billion page views a month.
• Users spend an average of 19 minutes a day on Facebook
Twitter• Twitter was launched in July 2006
• Dec 07 – 08 Twitter grew from 500,000 to over 4 million users
• Dec 08 to Mar 09 Twitter grew from 4 million to 14 million
Information from crunchbase
Independent Theatre Arts
Pilot Theatre - This Child - Live On linehttp://bit.ly/19BRIq
Why be Online?
As a performer the performance is the passion.
Getting an audience to pay and see you perform generates your income.
How do you get your audience?
How do you get noticed?
Hoipolloi Theatre Company
User Generated Content
How can you make it work?1. Generate new audiences and promote upcoming work.
2. Provide information and feedback arena for your existing audience.
3. Develop a fan base encouraging audiences to see you again?
4. Increase your knowledge and stay up to date with industry news?
5. Network and stay in touch with others within your industry?
6. Establish your online identity and provide information to where you can be seen next?
7. Run your business and administrate your act more productively?
• Recent Activity• Personal Profiles• Groups• Forums• Events calendar• Live Chat• Photo Gallery• Measurable Statistics
Get connected
New Media
• Podcasts• Mobisodes• Computer Games• Internet only productions
• Blogging• Live Streaming - archived• Live Streaming – live only• Future use
http://www.slideshare.net/pcmcreative
Online Resources
PCM in action network invitation
In Plain English
• Social Media
• Social Networking
• Blogging
• RSS
• Photo Sharing
www.commoncraft.com
All roads lead home
Audience
Agents
Venue booker
Funders
Fans
Artists
Staff, Cast & Crew
SchoolsPress
Questions
Get noticed
Get connected
Get work