TV Channel Research

By Nkechi Chukwumah

Objective: To research about different TV stations to

understand what they air and why they air it and who their target audience is.

Task:1. Include a title page with assignment name, purpose of project and name.2. Include a page which identifies your TV channels you will be discussing

3. Complete your analysis for each of the TV channels you choose: a) General information about the channel b) What kind of TV shows are on this channel? Provide examples c) Who is the target audience for this channel? You may have to identify different audiences at different times. Provide examples of how you know they are target audience; use TV shows as evidence. d) At what time slots is the channel most successful? Why? Provide examples e) What kind of documentaries are shown on this channel? Why? What time? To what type of audience? Provide examples for all. f) How does this channel compare to other channels? g) How does this channel's type of documentaries compare to other channels'?

4. Which channel would you choose for your 3 documentary topics?

Channels Being Discussed:

ITV + ITV Player

Sky/Sky Living Channel 4 + 4OD

BBC + BBC iPlayer

Channel 5 + Demand 5

Channels

Channel 5O Channel 5 is a television network that broadcasts in the United

Kingdom.O The station rebranded itself as ‘Five’ from 2002 to 2010.O The channel is a general entertainment channel, with internally

commissioned shows such as The Gadget Show and Fifth Gear appearing alongside numerous international programmes such as CSI: Crime Scene Investigation, Neighbours and Home and Away.

O Currently well over 30 million UK viewers watch Channel 5 any given week tuning in for programming as diverse as the CSI franchise.

O Channel 5 includes;

Target AudienceO Channel 5's programming reaches a broad range of audiences;O Starting young with Milkshake! O For young children, the likes of The Gadget Show and blockbuster

moviesO For young adults, Home & Away and Neighbours appeal to womenO Europa League Football and Cricket coverage get strong viewing

shares among men. O In addition to these, shows such as The Hotel Inspector do

particularly well among upmarket (ABC1) audiences.O Its peak time is usually in the evening, coincidently when reality

and entertainment shows are aired.

Reality TV Shows

Big Brother The Bachelor

Children’s Programmes

Peppa Pig

News & Entertainment

OK! TV

TV Dramas

Reality TV Shows on Channel 5 are usually broadcast in the evenings from 9PM

onwards.

The films shown indicate that the target audience for daytime films is mostly middle aged unemployed people. This is because films are usually around 1/3PM during the day.

Sports is a major interest for Channel 5. During big matches such as cricket and boxing, the audience figures are usually exceeded.

Demand 5

Demand 5 is the main source of on demand programs from Channel 5, 5* and 5USA. It offers a 7 day catch-up service as well as an archive of shows from the past

Channel 4O Channel 4 is a British public-service television broadcaster which began working on 2

November 1982.O The channel was established to provide a fourth television service to the United Kingdom in

addition to the television licence-funded BBC's two services and the single commercial broadcasting network, ITV.

4OD

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BBCO The British Broadcasting Corporation (BBC) is a British public

service broadcaster, the largest in the world.

Departments & Expenditure figures

BBC iPlayer

BBC iPlayer is an internet television and radio service, developed by the BBC to extend its former RealPlayer-based and other streamed video clip content to include whole TV shows.