44
Transmedia Storytelling

Transmedia Storytelling

Embed Size (px)

Citation preview

Page 1: Transmedia Storytelling

TransmediaStorytelling

Page 2: Transmedia Storytelling

SpreadabilityCharacteristics

Page 3: Transmedia Storytelling

DrillabilityCharacteristics

Page 4: Transmedia Storytelling

ContinuityCharacteristics

Page 5: Transmedia Storytelling

MultiplicityCharacteristics

Page 6: Transmedia Storytelling

ImmersionCharacteristics

Page 7: Transmedia Storytelling

ExtractabilityCharacteristics

Page 8: Transmedia Storytelling

World BuildingCharacteristics

Page 9: Transmedia Storytelling

SerialityCharacteristics

Page 10: Transmedia Storytelling

SubjectivityCharacteristics

Page 11: Transmedia Storytelling

CharacteristicsPerformance

Page 12: Transmedia Storytelling

The Two Sides of the Transmedia CoinCANON

TRANSMEDIA

STORYTELLING

FANDOM

OFFICIAL CONTENT UGC

CULTURAL INDUSTRY INDIE CHANNELS

MARKETING STRATEGY CROWDSOURCING

PRODUCERS CONSUMERS/PROSUMERS

OBJECTIVE = PROFIT OBJECTIVE = PLEASURE

Page 13: Transmedia Storytelling

Transmedia Storytelling Production

The Prometheus Transmedia campaign started with a false TED Talk set in 2023

Page 14: Transmedia Storytelling

Transmedia Storytelling Production

Once it was

Multimedia

Page 15: Transmedia Storytelling

Transmedia Storytelling Production

Now is Convergenc

e

Ugc is a multiplier

Page 16: Transmedia Storytelling

Areas of Transmedia ProductionNarrativ

eExperienc

e

Audiences

Media/Platforms

Execution

Business

Models

Page 17: Transmedia Storytelling

Narrative

A Transmedia version of Cinderella could now be

developed on TV, Online Video, Music, Blogs, Social Media…

Page 18: Transmedia Storytelling

Narrative - QuestionsWhat do we want to narrate?

How are we going to narrate it?What is its genre?

Who are the main characters? What do they want? What

relations?Where and When the Story Happen?Fictional World, not, mixed?

What structure?

Page 19: Transmedia Storytelling

Experience

Page 20: Transmedia Storytelling

Experience - QuestionsWhat kind of Transmedia

experience?What kind of engagement? How will it influence the storytelling?

How to manage the engagement?What control have the users over

the story?Will be the experience limited to media On-Off, or in real life too?

Page 21: Transmedia Storytelling

Audiences

Page 22: Transmedia Storytelling

Audiences

Page 24: Transmedia Storytelling

Media Platforms

Page 25: Transmedia Storytelling

Media Platforms - QuestionsWhat does offer every Media

Platform?What Media is adapting better to

the experience?Does it add value or is it just

fashion?Will we start from a Mass Media or Niche, or vice versa?

Will we start with free viral content and go premium after, or vice

versa?

Page 26: Transmedia Storytelling

Business Models

Page 27: Transmedia Storytelling

Business Models

Page 28: Transmedia Storytelling

Simulation (1)

Page 29: Transmedia Storytelling

Simulation (2)

Page 30: Transmedia Storytelling

Simulation (3)

Page 31: Transmedia Storytelling

The Transmedia BibleA 3 folders

document is well saved in the

Microsoft’s most secure strongbox

and it’s not the code of Windows

8 but The Halo Story Bible

Page 32: Transmedia Storytelling

The Transmedia Bible

Page 33: Transmedia Storytelling

The Transmedia Bible

Page 34: Transmedia Storytelling

Expansion / Compression Strategies

Page 35: Transmedia Storytelling
Page 36: Transmedia Storytelling

UGC and Transmedia

Synchronization

Page 37: Transmedia Storytelling

UGC and Transmedia

Recaps

Page 38: Transmedia Storytelling

UGC and Transmedia

Parodies

Page 41: Transmedia Storytelling

UGC and Transmedia

False Previews & Openings

Page 42: Transmedia Storytelling

UGC and Transmedia

Mashups

Lost + Inception = Lostception

Page 43: Transmedia Storytelling

UGC and Transmedia

Adaptations

Page 44: Transmedia Storytelling

TransmediaStorytelling

This deck has been created by Gianluca Fiorelli for

SEOmoz