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This is a presentation I gave on May 4, 2011 as part of the Digital Hollywood content summit day on "transmedia storytelling." I attempt to grapple with the definition issue, give some historical precursors, and outline breakthroughs and resources
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Digital Hollywood – Spring 2011
Content Summit
3(c)Nick DeMartino Consulting
Transmedia Storytelling
Crossing the Line towards Infinity and
Beyond
4(c)Nick DeMartino Consulting
• • Movie Geek• Ex-journalist, -filmmaker, -
adman• 20 years at AFI:
• Computer Media Salons• Enhanced Television• Digital Content Lab
• DigiFest
WHY ME?
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WHY ME? • Coming Soon:“Reinventing Hollywood”
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DEFINITION
Transmedia is…
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DEFINITION
…an adjective
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DEFINITION
Commercial transmedia
supersystems“Playing with Power in Movies, Television and Videogames” by Marcia Kinder (1991)
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DEFINITION…• Across multiple media• Each contributes to fan’s
understanding of story• Multiple entry points into story
• Immersion in the story and its world• Game-like play
• More than an adaptation of another workHenry Jenkins: Transmedia Storytelling
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DEFINITION…
“The art of conveying messages themes or
storylines to mass audiences through the artful and well
planned use of multiple media platforms."
Jeff Gomez, Starlight Runner
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DEFINITION…
“A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist...
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DEFINITION
…These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.”
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DEFINITION“Transmedia storytelling is
the future of marketing. And those who can span across formats and share their expertise will stand out in an age of Digital
Relativity.” Steve Rubel, Edelman Digital
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DEFINITION
Brian Clark, GMD Studios
“Transmedia storytelling” is the label for when
you’re creating a story as the primary storytellers
and intending to tell your story across multiple
channels.”
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EXAMPLE?
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EXAMPLE?
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EXAMPLE?
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RELATED TERMS:
Multimedia.Franchise.
Multiplatform.Alternative Reality
GamesInteractive.
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PRECURSOR
1981: TAMARA. Interactive Theatre
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PRECURSOR
1990: Hyperland BBC & Douglas Adams
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PRECURSOR
1992: MYST from Cyan & Broderbund
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PRECURSOR
1992: Bram Stoker’s DRACULAGame based on Coppola’s Film
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PRECURSOR
1995: In the First DegreeInteractive CD-ROM from Broderbund
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PRECURSOR
1995: Johnny Mnemonic. CD-ROM from Sony Imagesoft
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PRECURSOR
2002: Push, Nevada: ABC & LivePlanet
Play along with the mystery to win $$
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PRECURSOR
2003: Battlestar Gallactica. AFI team: Schematic, Syfy, others
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DEFINITION
“STORYTELLING WITHOUT BOUNDS”
Filmmaker and Transmedia Producer Lance Weiler
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BREAKTHROUGHS
2006: LOST EXPERIENCEARG-plus from ABC & Hi-ReS
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BREAKTHROUGHS
2007: HEROES 360 (later Evolutions)Digital extension from NBC & Jesse Alexander
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BREAKTHROUGHS
2007: The Truth About MarikaARG from Company P.
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BREAKTHROUGHS
2008: WHY SO SERIOUS? ARG from WB & 42 Entertainment
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BREAKTHROUGHS
2010: HEAD TRAUMA/Hope is MissingLance Weiler/ Seize the Media
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BREAKTHROUGHS
2010: CONSPIRACY FOR GOOD.Tim Kring & Nokia
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BREAKTHROUGHS
2010: COLLAPSUS. From Submarine & VPRO
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COMING SOON
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UNSPEAK is a transmedia project focusing upon how language impacts issues. From
Tommy Pallotta
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COMING SOON
2011: Rockstar GamesImmersive use of décor and history
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COMING SOON
Fourth Wall Studios Has first-look deal with Imagine
Entertainment
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COMING SOON
New transmedia studio from Guillermo del Toro
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RESOURCES • • powertothepixel.com
• thepixelreport.org• transmediaartists.com
• jawbone.tv• argn.com
• yousuckattransmedia.com
