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Anjali Ramachandran gave a 5-minute presentation on transmedia film experiences at Ignite London 3
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“So far, the most successful transmedia franchises have emerged when a single creator or creative unit maintains control over the franchise. Hollywood might well study the ways that Lucasfilm has managed and cultivated its Indiana Jones and Star Wars franchises.”
- Henry Jenkins University of Southern California
“Presenting a single unified narrative in the form of two movies, nine animated shorts, and a cinematic video game, the Wachowskis have offered a new model for storytelling in the detail-obsessed, information-saturated digital age.”
-Ivan Askwith The Big Spaceship
“Searching for pre-release Easter Eggs and going on scavenger hunts that tie into the movie's marketing wasn't just for Internet geeks anymore. Geekdom had entered the mainstream.”
-Dan O’Brien cracked.com
“We weren’t just paying lip service to social media, so that we could name-check fashionable web 2.0 brands in press releases. Everything we did with these channels was driving towards finding a broader audience for our content, using the right tools for the right jobs, building a community of common interest around the unfolding back-story.”
- Daniel Light
The Disloyal Subjects of the Mad Hatter
“I started to experiment with it not being a film in traditional form -- how could I put people into the shoes of the protagonist? How could the story move from one experience to another in ways that created some degree of social interaction?”
- Lance Weiler
“...what if your participation over a few weeks or months actually impacts the story’s development and creates positive change in the real world because a philanthropic mission is integrated into the narrative itself?”
-Tim Kring
@anjali28@madebymany
http://madebymany.com