Tips to Appeal to Your Audience with an Animated Explainer Video

When it comes to explainer videos, the audience is the key. The audience must be the focal point of the video, and they should always be kept in mind throughout the video’s production. Some companies neglect the audience and simply create an explainer video because it seems like the right thing to do, or because it seems trendy and cool. But if this type of mentality alone leads a company to create an animated explainer video, it could end up causing problems for the company. Ensure the success of your animated explainer video with these tips on how to reach your audience. Research Your Audience A company that does not know its audience and client base will not get far, especially with explainer videos. Take the time to research what your audience likes, what problems they are having in their lives, and what they are looking for in this product or a service. From there, you can begin crafting an appropriate script tailored to their needs. Always Keep Learning When writing the script for your explainer video or advertisement, you should be asking yourself and other members of your team various questions, such as: How can our product help them? What do they want that other companies do not have? Is this video easy to understand? Make your videos about the audience and always strive to think from their point of view as well as your own. Create a Plot, Not a Pitch People are drawn to stories. A good narrative captures attention and appeals to the imagination. Weave these ideas into a story that the audience can relate to. If the video focuses on a plot rather than a pitch, viewers will be more likely to watch, pay attention, and remember the video.

Without research and proper thought, animated explainer videos can become disasters that reveal disconnection between company and audience. Consult an animation production company to learn more about keeping your audience in mind. Author's Bio Powerhouse Animation is a traditional 2dDanimation studio based in Austin, Texas with offices in Burbank, CA. Since 2001, Powerhouse has been making ideas come to life through animation, illustration, and motion graphics. With a staff of 35 in-house artists, animators, videographers and designers, Powerhouse works on a wide variety of projects and has created animation for companies including Disney, Sony, Marvel, DC, Old Spice, Coca Cola, Miramax, the USO and more. To learn more about some of these projects visit www.powerhouseanimation.com.