The Gamification of Social TV Inspiring the stories of tomorrow

  • View
    9.711

  • Download
    0

Embed Size (px)

DESCRIPTION

A short 35 minute presentation given by Gary Hayes at the Multi Platform TV Show in Sydney on 28 April 2011. AREAS COVERED What is Social TV? & What it isn't What is Driving it? The Value for the Users? What it means for Creators who enable it? Social TV (baby-steps) = 1 The Conversation of TV (back-channel, recommendation & community) 2 The Gamification of TV (playful, tribe building & participative) 3 The Personalization of TV (users contribution, relevant & their stories) Including audiences in the creation of your stories • Differentiating your content with social features • Listening to the audience to produce more compelling stories

Text of The Gamification of Social TV Inspiring the stories of tomorrow

  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes SOCIAL TV - Inspiring the stories of tomorrow What is Social TV? What is Driving it? The Value for the Users? What it means for Creators who enable it? but rst.... Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes Me & Social TV btw these slides available at slideshare.net/hayesg31 Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes Content developer, consultant, service director 95-04 UK, BBC Senior Development Producer - Social Interactive TV 03-05 US, Interactive Social TV Producer 05-10 LAMP Advanced Media Production @ AFTRS 05- PersonalizeMedia Power 150 Media/Marketing Blog 06- MUVEDesign (Alternate & Augmented Reality, Virtual Worlds) 10- StoryLabs (Oz, US, UK, Canada) Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes Ye Olde Days - Garys BBC New Media & US Social TV Prods 95 - 05 Strategic Navigators TV cross media adaptations US Social TV Pilots BBC Cross Media iTVLive web, radio, real world doco Broadband TV Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes Ye Olde Days - SOCIAL iTV Circa 2002 Single screen, STB based iTV with a slice of social - One small step in tech, one giant leap for editorial Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes Social TV is not new - perhaps it is up to version 3.0! xcreatures over YesTV & BT IPTV service in London in 1999 Produced by Gary Hayes. The BBCs 1st broadband programme to live audiences and with a comment box trail / element actually on the TV screen integrated with the show! 11 years ago... Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes What is Social TV? Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes Social TV (baby-steps) = The Conversation of TV (back-channel, recommendation & community) The Gamication of TV (playful, tribe building & participative) The Personalization of TV (users contribution, relevant & their stories) Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes It isnt a Battle for Eyeballs... > for the big prize ... Ad Dollar! Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes but about Synergy - TV & Social Media are perfect bedfellows Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes From audience users perspective content = king conversation = content (web2) therefore conversation = king The winners are those who enable the conversation/gamication/personalization Gary Hayes CCO MUVEDesign & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - muvedesign.com
  • SOCIAL TV - Inspiring the stories of tomorrow with social media Gary Hayes REFERENCE - Social TV Usage Scenarios http://www.personalizemedia.com/social-tv-reloaded/ 1.MULTITASK (2 SCREEN ): The live social conversation takes place in 3rd party software like Twitter, Facebook or SMS, alongside the show but on other remote devices (mobile or laptop) & without the video element next to the chat 2.EMBEDDED: The social conversation stream is aggregated in 2D panes, alongside the actual video show either on the main TV screen or PC/mobile. Various widgets control your view and what elements you see the show is pulled into your network view or you go to it. 3.IN-WORLD: You are represented as an avatar (at or full 3D character) inside a space and you watch the TV as if you are in a real space with a large shared screen - as avatar group or reected in the show itself. 4. ADV - RESIDUAL: Shows are specically set up on advanced TV or online so that you can comment as if its a blog against the whole show or at various Community Created Indexes (CCIs) within it. You leave thoughts about the show and others come and respond to your annotation and add their own. A threaded, deeper discussion can take place around any moment in the show. This can also be done as group chats in audio, sort ofDVD extra director & cast commentary style chats in audio or text around a show for others to follow later. 5. ADV - MODERATED: There is a ltering of the social element as the show itself is formatted so the conversation is funnelled into the format. Presenter or panel response to the conversation in real time. Shifting the focus away from open discussion to focused around tasks. These will be new formats with potentially hundreds of audience members really feeling they are actively part of a live show. This is way beyond Question Time two or three asked by the host, or hidden voting / commenting reality show this is a new format about to happen! 6. ADV - AUGMENTED TV: You are there in the same space around a shared screen but it is enhanced. You will all have different layers overlays of the same show but with Augmented Reality viewers (either hold up screens or glasses) you will be simultaneously taking part in any of the 5 above AND communicating with the physical folk around you. An enhanced version of a traditional webTV couple where one is talking about the show on Twitter while the other is on Facebook. 7. ADV - ALTERNATE REALI-TV: This is where the TV show is both a trigger and an integral part to a broader story environment made up of social networks, physical shared spaces, game places, objects, devices etc: Often called Alternate Reality Games this is where highly social and collaborative behaviour by fans and puzzle solving creatives travel through a web of story some made by the TV show producers much enhanced by the participatory audie