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SMG TOONS MARKETING REPORT SEPTEMBER 2013

SMG Toons September 2013 Marketing Report: Caillou

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SMG TOONS MARKETING REPORT

SEPTEMBER 2013

Screenvision Promotion

• 6 weeks x 101 screens • Estimated attendance = 750k • X 3 impressions per visit = 2.25M • Approximate retail value of ad space = $20,316

beta.studiomoviegrill.com

www.studiomoviegrill.com

Subject: We Caillou! Do you?

Sent: September 3, 2013 Distribution: 322k subscibers

Email Newsletter Summary • 14 newsletters • x322k subscribers • 4,508,000 emails sent

Subject: SMG Toons presents a special gift from the creators of Caillou. Sent: September 18, 2013 Distribution: 324,066 Opens: 37,149 Clicks: 840 Open %: 11.5 Click %: 2.3

www.facebook.com/CaillouOfficial

www.facebook.com/StudioMovieGrillFan

223,514 fans

Marketing Summary

• Screenvision:

o 6 weeks x 101 screens o Estimated attendance = 750k o X 3 impressions per visit = 2.25M o Approximate retail value of ad space = $20,316

• Email Marketing:

o Inclusion in SMG Newsletter x 14 § Distribution = 4.5M

o Dedicated emails x 2 § Distribution = 644k § Opens = 37,149 § Clicks = 840

• Facebook:

o Potential Audience = 223,514 o Impressions = 108.148 o Likes = 237

§ Additional viral likes = 12 o Shares =56

§ Additional viral comments = 6 o Comments = 47

§ Additional viral shares = 22 o Clicks = 543

LOCATION ATTENDANCE PLANO 176 COPPERFIELD 151 ARLINGTON 86 LEWISVILLE 111 ROYAL 156 CITY CENTRE 325 HOLCOMB BRIDGE 207 SCOTTSDALE 144 WHEATON 176 SPRING VALLEY 107 DULUTH 92 TOTAL 1731  

ATTENDANCE  BY  LOCATION  

PLANO  

COPPERFIELD  

ARLINGTON  

LEWISVILLE  

ROYAL  

CITY  CENTRE  

ATTENDANCE  BY  MARKET  

ATLANTA  

CHICAGO  

DALLAS  

HOUSTON  

Attendance Summary

 

For SMG Series Sponsorship Information

Please contact:

Lynne McQuaker Director of Alternate Programming [email protected]

8350 N. Central Expressway Suite 400

Dallas, Texas 75206